Have you ever felt trapped in endless email chains just trying to schedule one simple meeting? What if you could reclaim those hours-and your sanity-with just one powerful tool?

We’re diving into how to streamline your scheduling process using Calendly. We start with a full demo of Calendly’s interface, walking you through how to set up events, customize availability, and integrate your calendar.

Next, we discuss workflow strategies, showing you how to automate reminders, follow-ups, and even payments through Calendly. You’ll hear tips on embedding Calendly on your website, using it with Zoom, and how to leverage team scheduling features.

Finally, we share real-life examples of businesses saving hours each week thanks to better scheduling workflows. If you’ve been looking for ways to save time and reduce back-and-forth emails, this episode is packed with practical takeaways.

Links Mentioned:

Calendly https://www.calendly.com

Connect with Steph:

Follow Steph Shoell on Instagram https://www.instagram.com/stephshoell/

Ever wonder what it really looks like behind the scenes when you’re trying to teach someone how to edit a podcast episode? Spoiler alert: it’s not always glamorous or perfectly polished.

In today’s super casual episode of Pod Savvy Guide, Steph takes you along as she teaches her co-host how to edit their latest episode of Idiot to Genius. It’s a fast, on-the-fly tutorial showing the basics of slicing audio, cleaning up mistakes, and keeping the process as simple as possible.

This isn’t a fancy, studio-produced how-to video it’s real life, tech hiccups and all. But that’s the whole point. Steph wants to show that editing doesn’t have to be intimidating. Even if you’re brand new, you can figure it out together.

If you’re someone who’s been nervous about tackling your own editing—or trying to hand it off to a co-host this episode will give you a peek into how easy (and sometimes messy) it can be.

Your Pod Savvy Challenge:
Think of one small editing task you could teach your co-host or podcast buddy this week. Remember it doesn’t have to be perfect, it just has to get you started.

See you next Saturday for another episode of Pod Savvy Guide!

Ever feel a little intimidated listening to huge podcasts with fancy studios and million-dollar deals? You’re not alone. In this episode of Pod Savvy Guide, Steph shares how to look beyond the budgets and learn real, practical lessons from one of podcasting’s biggest names Alex Cooper, host of Call Her Daddy.

Steph opens up about how hard it was, in her early podcasting days, to listen to polished shows without feeling jealous or discouraged. But she explains why paying attention to the big players can actually help us level up our own DIY podcast without needing a celebrity guest list or a million-dollar contract.

Alex Cooper’s journey is a perfect case study. Once making basement videos as a kid, she exploded onto the scene with Call Her Daddy, going from 12,000 downloads to 2 million in just two months. After landing a massive $60 million deal with Spotify and now an even bigger $125 million deal with SiriusXM Alex has become the highest-paid female podcaster and a creative powerhouse in the industry.

But beyond the jaw-dropping numbers, there’s so much podcasters can learn from Alex’s style and business moves. Steph breaks down the secrets to Alex’s success, including:

• Authenticity and Relatability: Alex connects with listeners by staying true to her personality, sharing personal stories, and letting guests feel like they’re chatting with a friend rather than sitting through a formal interview.

• Knowing Your Niche: She focuses squarely on her core audience even if her style or topics aren’t for everyone. That clarity has built her a fiercely loyal following.

• Leveraging Social Media: Alex’s Instagram and TikTok strategy is brilliant. From teasing upcoming guests with fun clues, to creating highly shareable clips, she knows how to keep fans engaged and curious.

• Strategic Partnerships: Instead of doing it all solo, Alex forged major deals with Barstool, Spotify, and SiriusXM, giving her resources to grow while maintaining creative control.

• Adapting and Evolving: Her show has shifted dramatically from wild dating stories to deep celebrity interviews proving podcasters don’t have to stay stuck in one lane forever.

Steph also dives into how Alex has turned Call Her Daddy into an entire brand universe: launching the Unwell Network, signing new podcast talent, creating a hydration drink line, and even throwing live events that blend entertainment with fandom. It’s a reminder that your podcast can become more than just audio it can become an experience.

While we might not all be raking in million-dollar deals, Steph encourages listeners to explore ways to bring similar creativity and connection to their own podcasts, even at the local level. Whether it’s planning a small live show, experimenting with social media teasers, or just learning how to ask better interview questions there’s inspiration here for every podcaster.

Want to check out Alex Cooper’s world for yourself? Find her here:

• Call Her Daddy on Spotify

• Alex Cooper on Instagram

• Call Her Daddy on YouTube

• Unwell Network

Your Pod Savvy Challenge:
Go explore Alex Cooper’s platforms and look at them with an investigative eye. What’s one thing she’s doing that you could bring into your own podcast—on your scale, with your audience?

See you next Saturday for another episode of Pod Savvy Guide!

If you’re feeling uncertain about your podcast brand, your voice, or how to truly connect with your audience, this episode is packed with valuable insights just for you. I’m joined by Cherene Francis, founder and Creative Director of Personal Brand Boss. With over 15 years of experience in digital marketing, image consulting, and mindset coaching, Cherene helps people unlock what makes them unique and craft stories that deeply resonate.

In this conversation, we explore how to discover and communicate your unique brand message through intentional storytelling. Cherene shares practical advice on protecting your privacy online while staying authentic, and explains how colors and visuals influence the first impression you make on your audience.

Episode Highlights:

• Cherene’s unique path from theology and philosophy to becoming a branding expert

• How personal branding goes far beyond logos and colors—it’s about intentional storytelling and clear messaging

• The importance of aligning your visual identity (colors, style) with your brand message

• Handling sensitive stories and privacy while being authentic

• Advice for coaches, hobby podcasters, and content creators on developing a compelling brand and podcast presence

• Using client stories and expert interviews to build authority and connection in podcasting

• The role of personality and authenticity, especially for conversational or entertainment-focused podcasts

• How color psychology influences audience perception and business success

• A simple yet powerful branding exercise to try this week: Ask five people how they would describe you in three words and what color they associate with you

If you’re a podcaster, coach, or hobby creator wondering how to build a compelling personal brand, this episode offers actionable strategies to help you create engaging podcast content that truly connects. Plus, Cherene challenges you with a simple exercise: ask five people to describe you in three words and assign a color to your brand.

Connect with Cherene Francis
Website & Brand Quiz: https://www.personalbrandboss.com
Instagram: https://www.instagram.com/personalbrandboss

Hey podnerds If you have ever wished editing your podcast could be faster or if you want to grab those scroll stopping clips for social media this episode is made just for you.

We are diving deep into Riverside.fm the podcasting platform that is like having a pro studio in your pocket. Whether you are new to podcasting or juggling multiple shows this episode will help you work smarter not harder.

Our guest is Kendall Breitman Community Manager at Riverside.fm. With over a decade of TV and video production experience including roles at NBC and Bloomberg she has all the insider tips you need to know.

Get ready for the scoop on

• How Riverside.fm lets you record high quality remote podcasts without fancy gear

• The new playback speed feature that lets you zip through editing like a pro

• Magic Clips the AI powered hack that creates perfect social videos without the hassle

• Pro tips for crystal clear screen sharing perfect for webinars and tutorials

• How Riverside.fm keeps leveling up by listening to creators like you and me

• Quick editing hacks that save you tons of time and help you get content out fast

If you want to podcast smarter and have more fun doing it you do not want to miss this one.

Try Riverside.fm for free and see for yourself:
https://riverside.fm/

Connect with Kendall:
https://www.linkedin.com/in/kbreitman/

Do you get discouraged looking at your podcast stats? You’re not alone. But here’s the good news: ads can help grow your audience. And before you panic or think it’s all too complicated or expensive, that’s precisely why we brought in a certified Instagram and Facebook ad strategist.

In this episode, Carolyn Fagerholm breaks it all down in a clear, creative, and doable way—even if you’ve never run an ad in your life. We’re talking about realistic budgets (yes, you can start at $2/day), audience building, and how to use ads to amplify your podcast without feeling salesy. It’s the kind of episode that’ll make you say, “Wait... I can actually do this.”

What You’ll Learn:

• Why having a proven offer matters before spending a dime on ads
• How to use brand awareness campaigns to build visibility on a small budget
• What the Meta Pixel is and how it helps you track your results
• The difference between cold, warm, and lookalike audiences
• How to set clear, realistic goals for your ad campaigns
• Why ads can help you scale faster than organic marketing alone

Connect with Carolyn Fagerholm:

Instagram: @cmfandcompany

Facebook: facebook.com/cmfandcompany

She offers VIP days, strategy consults, and full-service ad management for podcasters, coaches, and creatives ready to grow their reach.

Mentioned in the Episode:

Buzzsprout Stats

(Remember: You only need ~30 downloads in 7 days to be in the top 50% of podcasters!)

Are you overthinking your podcast marketing? Struggling to grow your audience without feeling like you're constantly selling? In this episode, we sit down with Amber Plant, a marketing strategist, consultant, and graphic designer, to discuss how podcasters can elevate their brand, reach new audiences, and align their content with their intuition. Amber shares her journey from corporate marketing to building a successful consulting business and launching her own podcast, The Rebranded Marketer.

She breaks down her three key strategies for podcasters:

1. Personalizing your podcast and brand beyond visuals – Why having a face behind your show builds trust.
2. Using your personal story to connect with your audience – How authenticity can make marketing effortless.
3. Trusting your expertise and intuition – Why podcasters should rely on what they already know before turning to AI or outside strategies.

Amber also shares her insights on LinkedIn marketing, explaining how she grew her podcast to the top 25% of podcasters in just five episodes.

Key Takeaways

• Why people are tired of traditional marketing and how personal connection beats hard selling
• The power of storytelling and how it can naturally lead to conversions
• How to make LinkedIn your secret weapon for podcast growth
• The difference between goal-setting and manifestation in podcasting success
• How to pivot negative thoughts and stay in alignment with your bigger vision

Amber challenges listeners to double their LinkedIn activity this week. If you currently post zero times, post twice. If you post three times, post six. Experiment with engaging content and see how your reach grows.

Connect with Amber

• LinkedIn: https://www.linkedin.com/in/amber-plant/
• Instagram: https://www.instagram.com/rebranded_marketer/
• Podcast: The Rebranded Marketer on Spotify

Subscribe for More Podcasting Tips!

If you found this episode helpful, be sure to subscribe, leave a review, and share your biggest takeaway on social media!

Did you know that 70% of B2B marketers say content marketing, including podcasts, generates leads effectively? Podcasting isn’t just for entertainment—it’s a powerful tool for building relationships, establishing authority, and opening doors to business opportunities. In this episode, I break down why podcasting is the go-to strategy for B2B marketing and how it can help you connect with the people you want to do business with.

Podcasting allows you to get in the room with decision-makers without pitching. Instead of cold emails or awkward networking events, a podcast creates a space for meaningful conversations. Whether you’re using an in-office studio or recording remotely on platforms like Riverside.fm, your podcast becomes a relationship-building machine. Plus, with AI and automation, maintaining a show has never been easier. I also share how a 64% guest-to-client conversion rate at my 9-to-5 proved the effectiveness of podcasting for business growth.

Key Takeaways

• Podcasting is a relationship-first marketing tool that naturally leads to business opportunities.

• You don’t need a huge audience—your focus should be on the guest, not just the listeners.

• Setting up a podcast studio at your office or using remote tools like Riverside.fm makes B2B podcasting seamless.

• AI and automation tools help streamline the podcasting process, saving time and effort.

• Creating a marketing kit for your guests increases the impact of each episode and expands your reach.

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If you've been on the fence about launching a B2B podcast, this is your sign to go for it. Your voice matters, and podcasting could be the game-changer your business needs. Tune in, take action, and start building relationships that drive real results.

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