Pregnancy & Postnatal Entrepreneurs Collective Podcast

By: Niamh Cassidy IBCLC
  • Summary

  • Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.

    Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.

    Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.

    Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.

    © 2025 Pregnancy & Postnatal Entrepreneurs Collective Podcast
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Episodes
  • Looking Back, Moving Forward: Lessons from 2024 to bring into 2025
    Jan 8 2025

    In this episode, Niamh, a antenatl educator, IBCLC and business coach, reflects on the lessons learned from the past year, emphasizing the importance of personal growth, health, and planning. She shares her journey of overcoming challenges, prioritizing well-being, and the significance of making time for what truly matters in life. Niamh encourages listeners to reflect on their own experiences and commitments as they step into the new year, highlighting that progress is more important than perfection.

    Takeaways

    • Last year was full of growth and significant challenges.
    • We can't always control what happens, but we can choose our response.
    • Investing in health is crucial for overall well-being.
    • Scheduling time for loved ones is non-negotiable.
    • Planning helps to stay on track amidst life's challenges.
    • Reflection is essential for personal and professional growth.
    • It's important to honour commitments made to oneself.
    • Health impacts patience, creativity, and resilience.
    • Taking stock of wins and challenges is transformative.
    • Showing up for ourselves is key to success.

    Mentioned in the episode: Reflect & Reset: Your Birthwork Business Year in Review

    January is time to Reflect & Reset - your birth work business year in review. ON SALE for January only. More info here.

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    14 mins
  • The Golden Thread of Business
    Dec 3 2024

    In this episode, Niamh Cassidy discusses the concept of the 'golden thread' in birth work businesses, emphasizing the importance of uncovering unique qualities, understanding personal motivations, defining ideal clients, and crafting clear messaging. She encourages listeners to reflect on their unique attributes and how these can be woven into their business practices to create a meaningful connection with clients.


    January is time to Reflect & Reset - your birth work business year in review. ON SALE for January only. More info here.

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    17 mins
  • How to Use CHATGPT as a Birth Worker
    Nov 20 2024

    In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m diving into something game-changing for your business—how to use AI tools like ChatGPT. Now, before you roll your eyes and think, “But I’m in a people-focused business!”—hear me out. ChatGPT isn’t here to replace your voice or expertise; it’s here to support and amplify it.

    I’ll walk you through how to train ChatGPT to reflect your style and personality, so it feels like an extension of you. We’ll also cover crafting prompts that actually work, using AI ethically, and avoiding some common pitfalls like losing your voice or, worse, breaching client confidentiality.

    This episode is packed with actionable tips that will help you maximise the benefits of AI in your content creation and business growth—without compromising your integrity or values.

    Here’s what you’ll learn:

    • How AI tools like ChatGPT can make creating content faster and easier.
    • Why your unique voice is non-negotiable and how to keep it intact.
    • The simple process of “training” ChatGPT to understand your business.
    • Why clear and specific prompts are the secret to getting great results.
    • The importance of fact-checking everything ChatGPT gives you.
    • How AI can help you stay on top of trends in the birthwork industry.
    • The golden rule: Protecting client privacy when using AI.
    • Why AI should enhance your expertise—not replace it.
    • The value of experimenting with prompts to find what works best for you.
    • How to stay ethical and client-centred when using AI tools.

    If you’ve been curious (or cautious) about integrating AI into your work, this episode will give you the clarity and confidence to give it a go. Ready to take your business to the next level while staying true to yourself? Let’s do this!

    January is time to Reflect & Reset - your birth work business year in review. ON SALE for January only. More info here.

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    14 mins

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