"I do not think that most startups in Nigeria and even Africa have what is called Sales Enablement in place."

Do you agree? 👀

Well, those are the words of Omolara Sanni, a Product Marketing Manager at InCash, and my co-pioneer at the ⁠⁠African Product Marketing Pioneers (APMP).

Following her bold, "non-data-backed" claim above, which turned out to be true 😀, I brought Omolora onboard to help us understand the "what and how" of Sales Enablement. Listen in to hear how she uses a "school Inter-house sports" analogy to explain the concept of Sales Enablement 🙌

Amongst all the good stuff, she emphasized one important message - PMMs need to cultivate a great relationship with their Sales team.

Keep an eye out for Omolara's Treford Masterclass coming up on April 27, where she will be doing a deep-dive on Sales Enablement.

🥁🥁This episode is sponsored by a community of ⁠African Product Marketing Pioneers⁠. APMP is a community where African Product Marketing Managers can share and learn from each other's knowledge and experiences. Whether you're a seasoned PMM, a newbie, or a soon-to-be newbie in PMM, there is a place for you. If you would love to be part of the APMP community, join ⁠here⁠.

🚀The Product Marketing Starter Podcast is now available on ⁠Apple podcast⁠ and literally any other podcast platform you can think of 🤸⁠

#PMStarter⁠ ⁠#podcast⁠ ⁠#AfricanPMMs⁠ ⁠#ShineALight⁠ ⁠#productmarketing⁠ ⁠#Sales #SalesEnablement

Hey PMStarters🚀

I'm sure by now we've established that the Product Marketing role is similar to handling a Swiss army knife because of its multifunctional complexities. Now imagine juggling several Swiss army knives at once!! Well, that's what Product Marketing Consultants do! 😅

For S3E2 of the Product Marketing Starter podcast, we spoke to Amalia Kamga, the Director of product marketing at ISB.
Amalia shared the challenges and sweet spots of directing a Product Marketing Consultancy - from finding clients to dealing with several clients at once, and so much more.

If you're considering the Consultancy route, then this episode is a "must-listen" for you 🎧

🥁🥁This episode is sponsored by a community of African Product Marketing Pioneers. APMP is a community where African Product Marketing Managers can share and learn from each other's knowledge and experiences. Whether you're a seasoned PMM, a newbie, or a soon-to-be newbie in PMM, there is a place for you. If you would love to be part of the APMP community, join here.

🚀The Product Marketing Starter Podcast is now available on Apple podcast and literally any other podcast platform you can think of 🤸

#PMStarter #podcast #AfricanPMMs #ShineALight #productmarketing #consulting

Hey Folks!

We are back with Series 3 in 2023 🚀🤸

In Series 3, we'll continue to unravel PMM and deepen our understanding of the role.

Kicking us off is Fidel Nwaefulu, a Faculty member at Utiva.

Fidel shares his journey into PMM and also talks about Utiva's Product Marketing school and how to join!

One key takeaway from my talk with Fidel is this - Retention is the new conversion! 

Listen in to understand this and so much more 🎧

It's important to note that this particular episode was recorded in the last days of 2022, so if you hear us say "this year", please know that we are referring to the year 2022 😅

🥁🥁This episode is sponsored by a community of African Product Marketing Pioneers. APMP is a community where African Product Marketing Managers can share and learn from each other's knowledge and experiences. Whether you're a seasoned PMM, a newbie, or a soon-to-be newbie in PMM, there is a place for you🤗. If you would love to be part of the APMP community, join here.

🚀The Product Marketing Starter Podcast is now available on Apple podcast and literally any other podcast platform you can think of 🤸