Are you a business owner who can fully trust your team–and let go? That’s very different situation from being a business owner who is stuck in the weeds of the day-to-day and can’t be the visionary for their business. Today’s episode is inspired by recent discussions with several business owners in our Better Business Better Life program about freeing up their time to be the visionary for their business. This is what most business owners want, but they struggle to get to the point of “letting go and trusting” their team. Join Melissa Kay and Dr. Sabrina as they dig deep into your business vision, empowering your team to deliver key results, and how autonomy leads to a greater buy-in and growth on your team.

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Your clear, compelling vision determines the direction of your business (Think of a canvas and a paint-by-numbers project.)
• The key is building trust over time in your competent A-players and allowing them to innovate.
• Dr. Sabrina’s advice to a business owner with gaps and missed opportunities all over the place (Is this you?)
• Creating systems and the space for your sweet spot in serving customers and clients
• Ongoing communication and clear expectations for your A-players
• The value of time blocks for personal development and creative thinking time
• Autonomy creates the buy-in to go along with the business vision and key results—and employee engagement will soar.
• Your next steps to address gaps in communication, delivery, and systems
• Book a call so we can help! Email Kaitlyn today!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at

Today, Melissa Kay and Dr. Sabrina dive into what it means to "lead with love" in their organization. Melissa shares her appreciation for Dr. Sabrina's supportive way of leading, which focuses on mentoring and creating a healthy work environment. They chat about how important one-on-one meetings are, encouraging vulnerability, and building a culture where everyone feels safe and supported. They also touch on personal growth, tackling perfectionism, and how having a coaching culture positively affects team members and their families.

Dr. Sabrina shares how her unique leadership approach led to a 25-hour work week, stellar team retention, and a work-life balance that benefits EVERYONE.

Tune in to hear how you can bring these practices into your own organization!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Leading with love is more than just a catchy phrase; learn how Dr. Sabrina puts this core value into practice every day.
• The most pivotal actions for Dr. Sabrina in learning about “the judger pit” (from Change Your Questions, Change Your Life by Marilee Adams) and learning to be curious (from The Coach Approach by Mark Stephens)
• Melissa’s journey—how things have changed for her
• The magic happens in 1:1 meetings with A-players!
• The secret to leading with love comes with insights:
• Relationships are more valuable than any task that needs to be done.
• LOVE really means “Letting Others Voluntarily Evolve.”
• The impact of a coaching culture with a business owner who “leads with love”
• Want this kind of culture at your business? Book a call with us today to find out more!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better...

Retaining team A-players on your team can sometimes be difficult. Today, Dr. Sabrina Starling and Melissa Kay delve into the critical topic of retaining high-performing employees, often called "A-players." They’ll highlight the significance of fostering a supportive environment that prioritizes employee growth and development, which is essential for both individual and organizational success. You’ll hear key insights and actionable strategies, providing a comprehensive guide for small business owners looking to enhance employee retention and drive business growth.

Tune in to hear more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• The key to business growth is retaining A-players.
• A clear, compelling, vivid vision is #1!
• The Tap the Potential Strategic Planner will help you create your vision.
• Difference between a big, hairy, audacious vision and a small vision
• What will you say NO to in order to focus on your big vision?
• The A-player’s ownership in getting the team where they need to go within the vision
• Understanding the “Yes, and” technique and mindset
• Melissa’s take on fostering a coaching culture and building trust
• Dr. Sabrina’s advice to business owners about realizing what’s possible
• The value of 1:1 meetings in a coaching culture
• Learn more about The A-Player Development Plan!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download...

You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Donna’s role and current work
• Your marketing must be geared toward attracting your ideal clients.
• Your underlying strategy is about who you are trying to reach.
• The Pumpkin Plan framework to identify your ideal clients:
• Use a Top Client Assessment.
• Narrow down who you are speaking to and understand how to speak to them.
• Results to expect when you tweak your marketing message
• Examples of marketing messages to your ideal client
• Tools create clarity and focus in determining your marketing strategy.
• Donna’s perspective on ONE action that business owners can take today

Resources:

Connect with Donna Leyens: Website (find free resources!) and The Pumpkin Plan book by Mike Michalowicz

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

TapthePotential.com/assessment

Would you like to have your own personalized list of...

Your dreams are WHO you are! They are the core essence of your being and the purpose for which you were created. Melissa Kay and Dr. Sabrina Starling share their big dreams from a year ago and what’s happened since then. You’ll hear how they’ve dialed in the action plans for Tap the Potential clients to streamline services and upgrade the quality of the services delivered by Tap the Potential. Join us to learn more about dreaming BIG and aligning your vision with action!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Melissa’s big dreams for 2025 as the Dream Manager at Tap the Potential
• The part that dreams play in your business vision
• Melissa’s perspective on aligning action with your vision
• Identifying your dreams with unlimited resources
• Your dreams are WHO you are!
• The value of seeking support in a coaching culture
• How a Quarterly Action Plan helps you “get out of the weeds” and take the next steps on your journey
• Check out the year-long Dream Manager program! Click here to start realizing your BIG dreams! You can also email Melissa for more information.
• A powerful question to kick off 2025: “What do you want to experience in 2025, both in your business and personal life, and how can you align your actions today to make those dreams become a reality?”

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How...

Today’s episode is the second part of our Strategic Planning Series. Hopefully, you’ve listened to Part 1 and downloaded your copy of the Strategic Planning Guide and 2025 Planner. Get them now by clicking this link. You’ll need these resources to take full advantage of everything we are offering in the Strategic Planning Series. Creating your vision and instituting accountability are crucial to achieving your goals; this is what we help our Tap the Potential clients do every single day!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• It’s time to quit playing small and thinking small! (Playing small and thinking small will only bring small results. Think BIG!)
• Mindset shifts are not easy.
• We don’t start with business success; we start with life success.
• The survival trap, decisions, and entrepreneurship
• Our intentionality can amplify the impact on our own lives and those around us.
• Create your vision—and revisit it often.
• Think about what COULD be going on in your business when everything improves by 10x.
• Share your vision with your team, and support your team members in achieving their visions.
• Talk about what’s uncomfortable about your vision and take opportunities for collaboration.
• Design for profit in the year ahead. (Use the Profit Assessment Chart in the Strategic Planning Guide.)
• Steps in using the Profit Assessment Tool to identify the gaps, take key actions, and achieve the level of owner’s pay you deserve
• A healthy business is a sustainable business!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks:

A focus on strategic planning for the new year has been a longstanding tradition at Tap the Potential, and we work diligently to expand and refine this process each year. For this two-part series that begins in this episode, please download your Strategic Planning Guide and the 2025 Tap the Potential Strategic Planner today. I hope these two episodes will excite you about having some thinking space for yourself. Please block an hour or two on your calendar and consider this time a gift to yourself. Wherever you’ve been in 2024–whatever wins, losses, breakdowns, and breakthroughs you’ve experienced, you’ll find this concept of strategic planning to be powerful and impactful. Taking a pause for reflection becomes a learning opportunity, and we don’t grow if we don’t learn. Considering powerful questions while setting aside this time for reflection is a $10,000 an hour activity!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• What is your biggest WIN of 2024?
• Take time to pause, reflect, and LEARN
• The “Gift to Yourself” exercise
• Where are you recycling the same problems year after year?
• Identify areas in which you need support
• Where is fear coming up for you? (Make decisions out of love, not fear.)
• What do you need to let go?
• Apply the 80/20 principle to yourself
• Understand the Wheel of Life exercise

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training:

What is the BEST way to leverage AI technology in your business? In this episode, Dr. Sabrina Starling is joined by David Jenyns, the author of SYSTEMology, a book we highly recommend to all our clients at Tap the Potential. Join us to learn how AI is changing systems documentation, how to build a culture of systems, and how to overcome resistance.

David Jenyns, a previous guest and good friend of the show, is an expert entrepreneur who sold the Melbourne Cricket Ground in his early 20s and founded Melbourne SEO Services. He systemized himself out of that business in 2016 and founded SYSTEMology to help business owners implement systems to scale their businesses. Today he supports a growing community of Certified SYSTEMologists, delivers workshops and keynote addresses, hosts a podcast, and is on a mission to free business owners worldwide from the grind of daily operations.

Profit by Design is a Tap the Potential Production.

Show Highlights:

• Why should we care about systems?
• How can AI help me do what I’m already doing—faster, cheaper, and better?
• Using AI by going back to the basics of your business
• Understanding that your business CAN make money without your involvement
• Identifying a “systems champion” on your team
• Establishing a culture of systems through minimum viable systems
• A systems-driven business will deliver better results!
• One common pitfall for business owners in creating systems
• David’s incredible gift for our listeners–Don’t miss it! Opt in here!

Resources:

Connect with David Jenyns: Website, Free Resources, Business Processes Simplified podcast, and Get Your Free Copy of David’s Book, SYSTEMology

Mentioned in this episode: How to Start a Movement TEDx talk by Derek Sivers

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your...