Profound

By: John Willis
  • Summary

  • Ramblings about W. Edwards Deming in the digital transformation era. The general idea of the podcast is derived from Dr. Demming's seminal work described in his New Economics book - System of Profound Knowledge ( SoPK ). We'll try and get a mix of interviews from IT, Healthcare, and Manufacturing with the goal of aligning these ideas with Digital Transformation possibilities. Everything related to Dr. Deming's ideas is on the table (e.g., Goldratt, C.I. Lewis, Ohno, Shingo, Lean, Agile, and DevOps).

    © 2025 Profound
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Episodes
  • S4 E28 - Dr. Bill Bellows - Bridging Deming, DevOps, and the Power of Systems Thinking Part 2
    Dec 23 2024

    In this second part of my conversation with Dr. Bill Bellows, we continue our deep dive into the profound concepts of W. Edwards Deming and their modern applications in leadership, systems thinking, and operational excellence. Dr. Bellows brings his wealth of experience and insight to tackle complex questions about embedding systems thinking within large organizations, balancing tools and strategies, and fostering meaningful collaboration.

    We begin by examining the challenges of introducing Deming's principles in diverse organizational settings. Dr. Bellows shares his approach of starting small—providing a foundational vocabulary to diverse teams before scaling deeper understanding. He underscores the importance of translating concepts into actionable strategies that resonate within the unique contexts of organizations, using inspiring examples from industries like aerospace.

    A significant theme in this episode is the interplay between analysis and synthesis in problem-solving. Dr. Bellows advocates for a shift from merely addressing isolated failures to improving system functions holistically—a perspective championed by Deming and Taguchi. We explore examples like defining the function of a weld or a sweater to demonstrate how function-focused improvement prevents trading one failure mode for another.

    Dr. Bellows also reflects on the diminishing emphasis on human capital investment, such as the decline of leadership development facilities, and connects this to the broader need for fostering systems-level thinking in organizations. Together, we discuss how organizations can avoid reducing education to mere compliance training and instead inspire innovative thinking across all levels.

    We conclude by revisiting key takeaways, including the critical role of operational definitions in achieving clarity, the importance of defining and measuring function, and the imperative to develop methods that inspire system-wide transformation.

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    38 mins
  • S4 E27 - Dr. Bill Bellows - Bridging Deming, DevOps, and the Power of Systems Thinking Part 1
    Dec 20 2024

    In this episode, I engage with Dr. Bill Bellows in a deep dive into the application of W. Edwards Deming’s systems thinking in software development and DevOps. Dr. Bellows, a veteran in quality management and an expert in Deming’s principles, shares insights on variation, Taguchi loss functions, and the synthesis of parts in a system to highlight gaps in current industry metrics like DORA.

    Key Topics:

    1. Misconceptions About Managing Parts vs. Systems:
      • Dr. Bellows references Russell Ackoff’s assertion that managing individual parts optimally doesn’t guarantee an effective system. He relates this to the tendency in software and manufacturing to assess components in isolation rather than as part of a larger system.
    2. The Role of Variation in Quality:
      • Building on Shewhart’s work, Dr. Bellows explains how statistical process control examines stability and variation within components. Taguchi’s insights are introduced to show how variation in individual parts impacts the whole system's functionality.
    3. Applying Taguchi to Modern Metrics:
      • The conversation examines how DORA metrics, such as deployment frequency and mean time to recovery, serve as output measures but fail to address the underlying inputs driving these metrics. Dr. Bellows highlights the importance of understanding "failure" through operational definitions and its nuanced variations.
    4. Systems Thinking in Feedback Loops:
      • Emphasizing tighter feedback loops, Dr. Bellows ties traditional Deming concepts to the promise of continuous improvement in DevOps. He advocates for a systemic view, where the interplay of individual variances contributes to collective outcomes.

    Key Insights:

    • Systems must be analyzed holistically to manage complexity and leverage opportunities effectively.
    • Outputs like DORA metrics should inform adjustments to input characteristics rather than serve as the sole focus.
    • Precision in defining failure and understanding its economic implications is critical to refining processes and delivering value.
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    41 mins
  • S4 E26 - An Important In2:In Thinking Announcement
    Dec 19 2024

    In this short episode, I reconnect with Dr. Bill Bellows, a frequent guest and advocate for W. Edwards Deming's principles. The conversation focuses on reviving the In2:In Thinking Network, a nonprofit Dr. Bellows co-founded to improve how individuals and organizations work, learn, and think together. Dr. Bellows discusses the origins of the network and its 16-year legacy of bringing together diverse voices inspired by Deming, Russell Ackoff, and others to explore innovative ways of collaboration.

    We also reveal exciting plans for a 2025 In2:In Thinking Network Conference in Santa Clarita, California. This event aims to merge communities from software development, systems thinking, and various industries to foster cross-pollination of ideas. The goal? An "oasis of sanity in a sea of madness," where passionate learners share experiences and challenge conventional approaches to problem-solving.

    If you want to learn more or get on the mailing list, reach out to either of us.

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    10 mins

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