Guest: Maggie Yan

maggie@sky9athena.com

Today, we’re excited to have Maggie Yan with us, the Chief Marketing Officer of Sky9 Build. Sky9 Build is a venture studio focusing on AI startups expanding globally, and they specialize in investing in and incubating talented entrepreneurs, helping them achieve product-market fit. Before this, Maggie was the VP of AI Business and Growth at Xmind, a popular mind-mapping and brainstorming software that has thrived for 18 years without any external funding, amassing over 100 million users worldwide. In this episode, Maggie dives into the key differences between growth strategies for productivity tools and non-productivity tools, while also exploring the challenges and opportunities of integrating AI into non-productivity solutions. She highlights the importance of reassessing traditional growth metrics, with a special focus on the value of early paying users. Maggie also shares her approach to attracting both core and ‘lottery’ users through a dual strategy, and offers insights into how Xmind achieved massive success without any outside investment.

Host: Lei Zhao

• LinkedIn: linkedin.com/in/leizhaostone/
• Twitter: twitter.com/LeiZhao_

Sponsor: SyncMind - your personal AI-powered leadership coach designed to empower you with self-awareness.

• Sign Up Link: https://forms.gle/PnpJR157jbTDr2RZA

Timestamps

• Introduction (0:00 - 1:15)
• SyncMind (1:15-1:59)
• Podcast Overview (1:59-end, generated by NotebookLM & verified by human)

Other Platforms

• Apple Podcast: @QuestionLabPodcast
• Spotify：@QuestionLabPodcast
• Xiaoyuzhou: @QuestionLabPodcast

嘉宾：Maggie 严格

• 邮箱：maggie@sky9athena.com
• 今天我们邀请到的嘉宾是严格 Maggie Sky9 build the chief marketing officer。 Sky9 build 是基于 venture studio 模式，关注出海 AI 项目与孵化潜力创业者的投资加创业团队帮助项目找到 product market fit。Maggie 之前是Xmind VP 负责 AI 业务和增长商业化。Xmind 是一款流行的思维导图和头脑风暴软件，做了18年零融资，全球拥有过亿用户。在我们今天这集播课当中， Maggie 讨论了效率工具与非效率工具的增长策略区别，并深入探讨了将 AI 应用于非效率工具的潜力和挑战。她强调了重新评估传统增长策略指标的重要性，尤其是优先考虑早期付费用户的价值。 Maggie 还分享了她如何通过双管齐下的策略获取核心用户和彩票用户，并介绍了Xmind 0 融资成功的经验。

主持：Lei Zhao 赵磊

• LinkedIn: linkedin.com/in/leizhaostone/
• Twitter: twitter.com/LeiZhao_

SyncMind: 一款帮助你提升自我觉察的领导力AI教练平台

• Sync Mind Sign Up Link: https://forms.gle/PnpJR157jbTDr2RZA

本期时间戳

• 介绍 (0:00 - 0:41)
• 效率工具 vs. 非效率工具 (0:41 - 7:17)
• 聚焦于AI中的非效率工具 (7:17 - 13:03)
• AI时代的产品市场契合度 (13:03 - 18:01)
• AI中的增长指标转变 (18:01 - 25:54)
• 寻找并利用早期采用者 (25:54 - 30:38)
• 核心用户 vs. “彩票用户” (30:38 - 33:56)
• Xmind案例研究：从自力更生到成功 (33:56 - 43:59)
• 自力更生 vs. 风险投资：找到合适的路径 (43:59 - 49:59)
• 自我意识在创业中的重要性 (49:59 - 1:10:26)
• 个人成长与适应变化 (1:10:26 - 1:23:18)
• 总结与号召行动 (1:23:18 - 结束)

Other Platform

• YouTube: @QuestionLabPodcast
• Apple Podcast: @QuestionLabPodcast
• Xiaoyuzhou: @QuestionLabPodcast
• Ximalaya: @QuestionLabPodcast

本期节目,Question Lab采访了上海冰鲸科技的联合创始人潘鑫磊和Ellen。冰鲸科技成立于2020年，定位家庭级数字资产管理协作服务商，希望以欧美极客群体和创作者的云边工具切入，提供消费级的私有云产品。节目中,潘鑫磊介绍了创立冰鲸科技的初衷是让用户拥有自己的数据主权,而不是将数据交给云服务商;Ellen着重讲述了他们选择在全球范围内众筹的考量,以及如何找到产品与市场的契合点;两人还分享了加入创业加速器奇绩创坛的经历以及其中获得的启发。在成长主题上,Ellen提出个人成长分为“the one”、“no one”和“be a one”三个阶段;潘鑫磊认为真正重要的是是否努力追求自己热爱的事业。

Lei Zhao 赵磊

• LinkedIn: linkedin.com/in/leizhaostone/
• Twitter: twitter.com/LeiZhao_

[飞行主持] Zhennian Liang 梁振年

• LinkedIn: linkedin.com/in/liangzn/

本期时间戳

• 00:04:20 - 数据主权
• 00:07:15 - 私有云计算
• 00:31:37 - 成长历程
• 00:50:09 - 创业故事
• 00:53:38 - 奇绩创坛经历

Reference

• 埃里克·莱斯《精益创业》(00:11:44)
• 克莱·舍基《未来是湿的》(00:24:42)
• Marc Andreessen advice to Lex Fridman on how to start a company [link] (00:53:51)
• Carol Pierson的书《英雄和逃犯》(01:00:19)