Need some guidance for reviewing your Q4 sales, communications, and overall efforts?

Fourth quarter is the busiest sales time of year for big box and small retailers alike. Many artists, crafters, makers, and designers find themselves overwhelmed by all of the activity, last minute sales and commissions, not to mention personal obligations that come in October, November, and December.

You might recall this topic from Episode 05. Get Organized in Your Business with this Sales Tracking Process for Creatives.

In Episode 05, I outline a sales tracking process you can use every quarter to review your sales from the previous quarter.

In today's episode, use the same process to review your efforts in the previous quarter — the decisions you made, the energy you put into your communications with your fanbase. It's also a chance to see what’s worth repeating or stopping as you move forward!

Next steps:

1. Listen to Episode 05. Get Organized in Your Business with this Sales Tracking Process for Creatives.

A common challenge we all experience with New Year's goal setting is figuring out how to sustain that energy and intention beyond the start of the year.

You’ve seen those ads or memes about the new exercise bike or treadmill blending in with the furniture, being used as a clothes rack because over time, those exercise goals either change or fade away.

Today, let’s talk about your plan for making your new years goals stick.

You’ve got the goals, the intentions, the vision.

Now lets get you a follow through plan and sustain your current level of enthusiasm at the start of the year over the next twelve months.

Referenced in this episode:

1. Join the Community for support and accountability in 2025! bit.ly/ArtBusinessCommunity

2. Listen to Episode 3: 8 Guiding Principles for Brave Creative Work

3. Introduction to Chelsi Jo Moore's Time Blocking Method

Hearing or reading about economic trends and predictions might cause you to think a little differently about how you’re doing things in your business. And how to prepare for uncertainty and change...

After all, if you’re a commercial artist, designer, or creative business owner, get this – your customers are part of the economic trends you’re hearing about.

So today I’m going over some of some buyer trends that are predicted for 2025 that might apply to you depending on where you are in the world – or more importantly, where your customers are in the world...

I’ll break down my interpretation of what they mean and give you some actionable insights for your business in the new year.

Next Steps:

1. Find more information at www.HeatherAllenOnline.com.
2. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
3. Listen to Episode ​​04. How to Use AI to Increase Productivity as a Self-Employed Artist, Designer, or Creative Business Owner.