In this episode, Mary-Anne sits down with business coach and podcast host, Ange Henderson, to talk all things paid advertising, discussing strategies for effective ad campaigns, the importance of a strong marketing funnel, and the power of media buying. Ange shares her experiences with both successful and unsuccessful ad campaigns, emphasising the importance of understanding the underlying mechanics of ad platforms. She stresses the need for a comprehensive marketing strategy that extends beyond paid advertising, including organic growth, partnerships, and building a strong online presence. The conversation also touches on the challenges of measuring ROI in the long term and the importance of building trust and authority through consistent, high-quality content.

We'll explore the art of data analysis, the importance of a holistic marketing strategy, and the essential role of skilled ad management.

Want to level up your paid ads game? This episode is your go-to guide, offering practical advice for marketers of all levels.

You can connect with Ange to learn more at https://www.angelahenderson.com.au/.

Tired of your ads underperforming? Ready to unlock the full potential of your paid advertising campaigns? In this episode of Ready, Set, Paid Ads, I delve into the seven crucial steps to optimise your business for ad success. Discover how to harness the power of organic social media, optimise your website, and build a robust email strategy to complement your paid efforts.

We'll explore the art of data analysis, the importance of a holistic marketing strategy, and the essential role of skilled ad management.

Want to level up your paid ads game? This episode is your go-to guide, offering practical advice for marketers of all levels.

Join us as we sit down with Carinda from This is Co. who shares her expert insights on leveraging paid advertising to fuel business growth, in this epsode of Ready, Set, Paid Ads!

Discover how to harness the power of low-ticket digital products to drive consistent revenue and build a loyal customer base. We'll delve into the art of crafting compelling ad copy, optimising targeting strategies, and measuring campaign performance. Plus, give some tips on the sneaky Advantage+ optimisations you need to quickly learn to avoid!

Whether you're a seasoned marketer or just starting out, this episode offers actionable tips to elevate your paid advertising game.

You can connect with Carinda to learn more at https://thisisco.com.au/

In this episode of Ready, Set, Paid Ads, we’re diving into the hot topic that everyone’s whispering (or maybe shouting) about: do paid ads *actually* kill your organic reach? You’ve heard the rumours – that paying for ads means waving goodbye to your organic growth – but is it really true? Today, I’ll break down the myths, set the record straight, and give you practical tips on making paid and organic reach work together in perfect harmony.

From my own experience, I’ll show you why paid ads don’t “tank” your organic reach but can actually give it a boost! Find out how to attract followers who’ll stick around, get insights into using lookalike audiences, and learn how a few tweaks can make your ads support rather than sabotage your organic presence.

Ready to stop worrying about “paying to play” and start winning at both paid and organic? Listen in, and get the inside scoop on turning those paid clicks into long-term, loyal followers.

In this episode of Ready, Set, Paid Ads, we’re joined by PR expert Odette Barry from Odette & Co. to explore how PR and paid ads can work together to amplify your brand’s impact. Odette shares her insights into the power of PR in building organic growth and credibility, highlighting how small businesses can get noticed without a huge budget. We dive into the importance of combining PR with even a modest paid ad spend to convert that hard-won attention into sales. Together, we discuss real-life case studies, showing how small business owners can use PR for visibility while using paid ads to nurture that initial interest into lasting customer relationships.

Odette breaks down how small businesses can start simply with retargeting strategies focused on converting site visitors. We talk about the value of creating a balanced strategy that capitalises on both organic reach and targeted ads for better return on investment. Whether you're a small business owner or just starting out in digital marketing, this conversation will give you actionable insights on how PR and paid ads can work hand-in-hand to drive real results. Tune in for an episode packed with tips, strategies, and the power of a collaborative marketing approach that will help you make the most of your budget and boost your brand’s visibility.

You can connect with Odette to learn more at https://www.odetteandco.com.au/

In this episode of Ready, Set, Paid Ads, we’re tackling one of the most common mistakes businesses make with social media advertising: boosting posts directly from a phone. While it’s tempting to use the boost button for a quick result, this approach often ends up wasting valuable budget without achieving meaningful results. I breakdown the recent Apple surcharge that’s set to cut into ad budgets even more and why this makes it all the more critical to optimise your ad spend and ensure every dollar is working hard for you. Find out why it’s worth moving beyond the “boost” button to get more strategic with your ad spend. Plus, how to get confident with the Facebook Ads Manager platform for a more effective way to control targeting, audience selection, and ad placement. If you’re ready to stop throwing money at quick fixes and start building ad campaigns with long-term impact, this episode is for you. Tune in and take the first step towards ads that actually pay off!

Tired of ads that fizzle out? Want campaigns that convert? Lou Koozlevcar a paid ads expert with a refreshing perspective, shares her ads know-how.

Lou goes beyond the click, revealing the hidden aspects of running successful ads. Learn why understanding your numbers, website optimisation, and even your client's organic strategy are crucial for maximising results. Discover the importance of crafting a compelling message that speaks to your ideal customer's transformation, not just your product.

This episode is packed with insights for businesses of all sizes looking to get the most out of their advertising efforts.

Links:

Lou's website

In this episode of Ready, Set, Paid Ads, I dive into one of the most common questions business owners face: "How much budget do you need to succeed in paid ads?"

You’ll learn how your goals, as well as target audience size, competitive landscape, and the ad platforms you want to work on (Google, Meta, TikTok, LinkedIn) can impact your ad spend budget.

The episode is filled with practical tips for businesses with varying budgets, from testing with smaller budgets to scaling with larger ones for faster optimisation. Whether you're a small business just starting with ads or a brand looking to expand, this episode provides valuable insights into setting the right budget for success.