• Revenue Boost: A Marketing Podcast

  • De: Kerry Curran
  • Podcast

Revenue Boost: A Marketing Podcast

De: Kerry Curran
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  • Hey there! I’m Kerry Curran—revenue growth consultant, industry analyst, and your host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top marketing and sales experts to bring you actionable strategies that drive measurable revenue growth results. We’ve had over 800K downloads, so if you’re serious about scaling your business, hit subscribe to stay ahead of your competition! Revenue Boost: A Marketing Podcast is a must-listen for business leaders, marketers, and sales professionals who want to drive revenue growth, optimize marketing strategies, and stay ahead in a competitive landscape. Across our diverse range of episodes, this podcast delivers actionable insights, expert strategies, and real-world case studies that empower listeners to make informed business decisions for better revenue growth. If your brand sells to marketers, give me a shout about custom sponsorship opportunities! Topics we’re covering: 1. Strategic Marketing for Business Growth How to align marketing with business goals to drive measurable revenue. The role of branding in both B2B and B2C growth, including positioning, storytelling, and visual identity. Leveraging influencer marketing, social commerce, and content strategies for brand awareness and engagement. The power of creativity in marketing—breaking through the noise to create emotional connections. 2. Sales & Marketing Alignment for Revenue Acceleration How to bridge the gap between sales and marketing to create a seamless customer journey. Optimizing discovery calls, CRM strategies, and ABM approaches to generate and convert high-quality leads. Implementing AI-driven strategies for automation, personalization, and improved targeting. 3. Data, AI, and Technology in Modern Marketing The evolving role of AI in search, content creation, and advertising (SEO, retail media, ChatGPT, and beyond). How brands can use first-party data and analytics to enhance personalization, optimize campaigns, and measure ROI. The rise of AI-driven retail media networks, influencer attribution, and omnichannel marketing strategies. 4. Evolving Consumer Behavior & New Marketing Channels The shift in buyer behavior and decision-making—why modern customers engage before speaking to sales. Understanding the impact of social listening, consumer insights, and community-driven marketing. How LinkedIn, TikTok, Amazon, and retail media networks are shaping digital marketing strategies. 5. Optimizing Performance Marketing & Revenue Attribution Best practices for integrating brand marketing with performance marketing to drive ROI. The importance of revenue attribution models—how to track and measure the real impact of marketing investments. How B2B and DTC brands can balance short-term wins with long-term brand building. 6. Founder-Led Growth & Executive-Level Marketing Strategies Insights from top CMOs, marketing executives, and business leaders on scaling brands efficiently. The impact of thought leadership, personal branding, and organic social media in driving business growth. How startups and legacy brands alike can navigate challenges and capitalize on opportunities in a rapidly evolving digital landscape. 7. Retail Media, E-Commerce & Amazon Growth Strategies How brands can leverage Amazon, Walmart, and Instacart to drive online sales and visibility. The latest trends in multi-network retail media, affiliate marketing, and performance-based advertising. How brands can optimize their content, listings, and influencer strategies to succeed in e-commerce. Who Should Listen? CMOs & Marketing Leaders looking to refine their go-to-market strategies. Founders & Executives who want to scale their business with smarter marketing investments. Sales & Business Development Teams aiming to improve alignment with marketing. B2B & DTC Marketers seeking new ways to drive awareness, engagement, and conversions. Growth & Revenue Leaders focused on maximizing ROI through data-driven strategies. Each episode is packed with expert insights and practical takeaways that help businesses drive sustainable growth, optimize marketing investments, and build a competitive edge. Why This Podcast Matters B2B business development is more complex than ever. Many companies are over-investing in sales while pulling back on marketing—yet buyer behavior has shifted in the opposite direction. 🔹 Today’s buyers build their shortlists before speaking to sales reps. 🔹 If your brand isn’t visible and credible, you won’t make it into their consideration set. To win in today’s market, you must excel across four critical stages: ✅ Awareness: Buyers must know your brand ✅ Affinity: They must believe you can solve their challenges ✅ In-Market: They must be ready to buy ✅ Engagement: Sales must convert them into customers At RBMA: Revenue Based Marketing Advisors, we offer Fractional CMO services to help businesses optimize their entire growth infrastructure—from brand development to ...
    © 2025 Revenue Boost: A Marketing Podcast
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Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • Your Brand Is Your Future: Scaling B2B Revenue Beyond Playbooks and Tech Stacks

    Your Brand Is Your Future: Scaling B2B Revenue Beyond Playbooks and Tech Stacks
    Apr 23 2025
    "No tech stack, no playbook, no AI prompt is ever going to get you to that ultimate breakthrough that legacy status, that hockey-stick growth. It just won’t. What gets you there is brand: your story, your why, and the emotional connection you build with your buyers. No one buys from you because you’re great at executing a playbook. They buy because of who you are, what you stand for and ultimately, what you stand for for them.” Lindsay Tjepkema In this episode of Revenue Boost: A Marketing Podcast, titled, Your Brand Is Your Future: Scaling B2B Revenue Beyond Playbooks and Tech Stacks, host Kerry Curran sits down with brand strategist and three-time founder Lindsay Tjepkema to challenge the conventional wisdom dominating B2B go-to-market strategies. Amid the noise of AI, tech stacks, and templated playbooks, Lindsay makes a bold case: brand is the ultimate growth engine and the most overlooked. Together, Kerry and Lindsay unpack why so many B2B leaders are stuck in a cycle of sameness, chasing tools and frameworks while ignoring the emotional resonance that actually drives buyer decisions. Lindsay shares her BRAVE framework and explains how real, human brand storytelling creates clarity, trust, and long-term revenue impact. If you’re tired of performance marketing that plateaus, or if your tech stack feels full but your pipeline doesn’t this episode will show you why your brand is your future.🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀 🔥 If you’re serious about growth, hit follow, subscribe, and drop a ⭐⭐⭐⭐⭐ rating—it helps us keep the game-changing content coming! New episodes drop regularly—don’t miss out! 🎧 Follow us on Apple Follow us on Spotify Watch on YouTube Read Revenue Boost: A Marketing Podcast transcripts. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
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    28 m
  • The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth

    The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth
    Apr 17 2025
    “When 70% of consumers say they prefer to buy from brands that reflect their values, inclusive marketing stops being a ‘nice-to-have’ it becomes a competitive advantage. Align your marketing dollars with that reality, and you’re not just doing the right thing you’re unlocking a scalable growth opportunity.” Dennis Tse In this episode of Revenue Boost: A Marketing Podcast, titled, The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth, Kerry Curran sits down with Dennis from Sertify to tackle a topic too many executives still overlook: the direct link between inclusive marketing and bottom-line revenue. With 70% of U.S. consumers preferring to buy from brands that reflect their values—and a multicultural majority already emerging in the under-35 demographic—this isn’t just a social conversation. It’s a business imperative. Dennis breaks down: Why inclusive marketing isn’t just ethical, it’s profitable The hard data behind shifting demographics and consumer behavior How brands can identify and invest in diverse-owned media partners What readiness looks like to scale inclusive marketing across affiliate, programmatic, and influencer ecosystems If you're a brand leader serious about long-term growth, you can’t afford to ignore the multicultural future. Tune in for the insights and strategies to start making inclusive marketing a core part of your revenue plan. 🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀 🔥 If you’re serious about growth, hit follow, subscribe, and drop a ⭐⭐⭐⭐⭐ rating—it helps us keep the game-changing content coming! New episodes drop regularly—don’t miss out! 🎧 Follow us on Apple Follow us on Spotify Watch on YouTube Read Revenue Boost: A Marketing Podcast transcripts. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
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    27 m
  • Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact

    Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact
    Apr 14 2025
    Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact“Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate with your broader media mix and apply smarter measurement, it stops being just a channel and becomes a strategic growth lever.” That's a quote from Lacie Thompson, an executive at New Engen and founder of LT Partners and a sneak peek at today’s episode. Welcome to Revenue Boost: A Marketing Podcast. I'm your host, Kerry Curran—Fractional Chief Growth Officer, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, I bring you the strategies, insights, and conversations that will fuel your revenue growth. So search for Revenue Boost in your favorite podcast directory, and hit subscribe to stay ahead of the game.In this episode, we're pulling back the curtain on one of the most misunderstood and under-leveraged growth drivers in your marketing stack: affiliate marketing. In Redefining Affiliate Marketing Brand Performance for Maximum Revenue Impact, I'm joined by Lacie Thompson—founder of LT Partners and now an executive at New Engen, a top-tier performance marketing agency. We'll talk about why affiliate deserves a seat at your media planning table, how to integrate it with your broader marketing strategy, and how smart brands are using data and measurement to unlock serious revenue impact. So stay tuned through the ad, where Lacie shares how you can get smarter about measuring affiliate and truly integrating it into your broader strategy.Let’s go.Kerry Curran, RBMA (00:01.23):So welcome, Lacie. Please introduce yourself and share a bit about your background and expertise.Lacie Thompson (00:06.617):Yeah, thanks so much for having me. I'm Lacie Thompson. My background, before I started LT Partners—an affiliate marketing agency—was in affiliate and digital marketing on the brand side.I was very lucky in the early days to have some really great mentors and leaders. After spending about six years on the brand side and then three years at another startup agency, I started LT Partners in September of 2018. We grew very quickly—very organically, I should add—and were acquired by New Engen, which is a digital marketing agency, in June of 2023.Kerry Curran, RBMA (00:53.998):Excellent. Well, we're so glad to have you here. I've always been very impressed with your success—and congratulations on building your own successful company and getting acquired.I know you've been in the industry a long time and have lots of expertise to share with us. So, to start: when you're talking to other senior executives, marketing leaders, CMOs, what's the buzz you're hearing? What are people talking about today—especially when it comes to affiliate and digital marketing?Lacie Thompson (01:27.459):Yeah, thinking of the big picture—what I found really interesting about New Engen is the way they have grown and adapted over the course of their history. New Engen is about eight or nine years old at this point, but initially started as a tech company. They built a hyper-granular bidding model on top of Google and Meta, primarily.Over time, as those platforms introduced their own algorithms, that technology became a little less important. What they realized when they took a step back was—they were an agency. It was the people helping the brands leverage the technology who were actually making a big impact. So over time, New Engen pivoted to become a performance marketing agency. Then, just before the acquisition of LT Partners, what the New Engen leaders were hearing in the market was a need to stop thinking about marketing in silos of brand and performance—and to bring it all together. Because thinking about it more holistically is where a lot of brands are trying to get. We had seen that in Affiliate very early on. That was a big part of our growth and success—this focus on understanding the incremental value of partnerships and working more closely with the ones that were more incremental. For us, that means introducing brands to new audiences. We had been hyper-focused on that in our "channel"—I use that word in quotes, because there's always debate about whether to call it a channel. But we had been doing that for a long time. So, at the same time that New Engen was pivoting toward a digital marketing solution in the space—we had already been doing that for a long time in affiliate. And they didn’t have Affiliate as a capability. So it was a really natural coming together, because our thought process around measurement and how to evaluate how different marketing channels and methodologies create value for brands—whether it's within a branding ecosystem or a performance one—was very aligned. And ...
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    33 m
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