Rick & Rick Rule the World

By: Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing Media Tech & Pop Culture
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  • Summary

  • Generative AI. Virtual and augmented reality. Social media. Digital commerce. Experiential. Content marketing and beyond. Rick Mathieson and Rick Wootten serve up news and views on marketing innovation from the intersection of marketing, media, tech, and pop culture—with an extra-large serving of fun.
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Economics
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Episodes
  • 👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes

    👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes
    Oct 13 2024
    🙌🏼 In the Ricks' season opener: Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🎉 The Ricks' return for an all-new season (at 01:11) 🧘🏽 Rick W. recommends a month-long sabbatical (01:56) 🎸 Rick M. gets wowed by the Doobie Brothers (02:25) 🗿 How Duran Duran, Billy Idol and other oldies by goodies keep rocking (02:53) 🧛 Alien: Romulus, Salem's Lot, Evil & More: Horror that's hitting the Ricks' radar (05:00) 👑 Content's coronation at the Cannes Lions Advertising Festival (09:12) 🔻 Doritos revives its popular "Crash the Super Bowl" user-generated ad contest (11:14) 💵 Why digital payments are becoming a key element of B2B brand building (12:51) ☢️ Why dropped Cheetos' had a world-changing impact on the Carlsbad Caverns (15:50) 🔎 In the age of generative AI, organic search traffic is in for some stuff (17:52) 🕵🏻‍♂️ A surprising look at changing consumer search behaviors (18:51) Approx. 21 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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    21 mins
  • 🖖🏼 Star Trek's Bold New Missions & Surprising Origin Story

    🖖🏼 Star Trek's Bold New Missions & Surprising Origin Story
    Sep 30 2024
    🖖🏼 From Discovery to Lower Decks to Strange New Worlds and beyond: Guests Kurt Ho and Eric V. join the Ricks to discuss ComicCon 2024's Hall H announcements about what's next for Star Trek—and why the good ship Enterprise wouldn't have ever left the ground without…Lucille Ball? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🚀 Star Trek: Fifty-eight years young and going stronger than ever (at 00:30) 👽 Kurt Ho and Eric V. join the Ricks to talk about Trek's Hall H takeover (01:17) 📢 Announcements on Lower Deck, Starfleet Academy, and Section 31 (01:20) 👁️‍🗨️ Star Struck: Rick M. sings his status report on Strange New Worlds (02:29) 🪐 Taking risks: What makes Strange New Worlds so great (03:00) 🎬 Pike, Uhura, Chapel, Spock, Scotty & M'benga finally get their due (04:09) 🧑🏻‍🦰 For the love of Lucy: Why Star Trek fans owe thanks to Lucille Ball (05:56) ⌛️ Cool–but who the hell is Lucille Ball? An explainer for Gens Z & Alpha (7:04) 🎥 Bold broad: Starring in a Top 10 TV show, running a major studio (08:31) 🧠 Too "cerebral"—how Lucy put her vision where her mouth was (09:00) 📺 How Desi Arnaz invented the sitcom—and syndication (10:11) 🛸 Beam us up, Scotty: We don't want to miss Season Six (10:34)
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    11 mins
  • Comic-Con 2024—Dr. Doom, Fantastic Four, The Penguin & More

    Comic-Con 2024—Dr. Doom, Fantastic Four, The Penguin & More
    Sep 3 2024
    ⚡️ Comic-Con Correspondents Eric V. and Kurt Ho join Rick and Rick to talk San Diego Comic-Con 2024. Get the lowdown on the year's cosplay crazes (looking at you, Deadpool), buzziest announcements (looking at you, Robert Downey Jr), exclusive collectibles, brand activations, and more from geekdom's largest annual event. Plus: A Comic-Con Edition of Loaded Questions! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 😎 The Ricks catch up during a first-ever summer hiatus (at 01:01) 🤩 Did the Ricks make the cover of the official Comic-Con program? (02:40) 💥 Welcoming Kurt Ho & Eric V back to the show (03:21) 🎪 Nearly 20 years of Comic-Con memories and a friendship double that (0:3:580 🧲 Crowd control as attendees hit peak capacity (04:30) ✅ The new rules of scoring Funko, Hasbro exclusives (06:40) 🤖 Fembots, Optimus Prime, Mirror Uhura & "Marvel Jesus" (07:37) 🎰 Is Comic-Con leaving for Las Vegas—or LA Convention Center? (11:55) 👩🏾‍🎨 Fandom: Catching comics creators and actors while you can (12:46) 📺 X-Men 97, Batman, Star Trek, Green Lantern, and more (13:45) 🥤 Brand activations from Mt. Dew, Google Play—and a Guinness-winning Galactus (15:00) 🚀 Hunting artwork: Transformers, GI Joe, and the Space Battleship Yamato (16:14) 📣 The Hall H Buzz Machine: From the Fantastic Four to Secret Wars & Beyond (18:20) 🎬 Doom patrol: Recycling Marvel actors—good, bad, or WTF? (19:01) 🍿 Rick M joins Kurt and Eric for "Deadpool and Wolverine" (21:20) 🧛🏿‍♂️ Blade beats Wolverine for a World Record (or two) (22:27) 🐧 The Boys, Thor Transforms, the Penguin rises, Avengers & more (24:02) 🐙 "Batman: Caped Crusader" busts up a storm—but is Robin toast? (25:40) Approx. 27 minutes, 13 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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    27 mins

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