Gym owners in Two-Brain’s Tinker group have hit about $100,000 in net owner benefit and are working toward reaching $1 million net worth. In fact, the program has certified 54 millionaire gym owners—with seven earning that status in the last quarter alone.

Today on “Run a Profitable Gym,” Mike Warkentin sits down with Joleen Bingham, one of the program’s leaders, to explain exactly how top gym owners use Tinker to level up.

Tinkers focus on four pillars that strengthen their businesses and personal lives: wealth, leadership, lifestyle and scaling.

- Wealth: creating a legacy for your family.
- Leadership: fixing yourself so you can fix your business.
- Lifestyle: increasing happiness, health and freedom.
- Scaling: expanding your gym or making other investments.

Gym owners in the Tinker program attend four in-person meetups per year with workshops and expert speakers, and they meet weekly online to learn and solve problems together. They also have access to mentors and a huge pile of resources in a special toolkit.

Perhaps the most valuable part of the Tinker group is the relationships with like-minded gym owners who share similar goals. It's common to hear stuff like this at a Tinker meet-up: "I've done what you want to do. Here's exactly how I did it, and here's how you can avoid a few mistakes I made."

Whether you’re just getting started with your gym or you’re several years in, you don’t have to go it alone. A Two-Brain mentor can help you reach the next level of entrepreneurship.

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2:10 - Millionaires before and after

6:37 - Tinker program structure

9:35 - Weekly call and accountability

13:55 - Imposter syndrome

18:17 - Are you a future Tinker?

You have access to tons of information about growing your gym, so what’s keeping you from getting results on your own?

Just like the clients in your gym, you need a coach—someone to help you set a goal, build a plan to accomplish it and stick to that plan.

Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper outlines the phases of Two-Brain mentorship and explains exactly how they’re designed to help fitness entrepreneurs grow their businesses fast.

Two-Brain clients are set up for quick wins—such as more high-value clients—in the early phases, with a goal of reaching income of $100,000 a year (or more) in phase three. Along the way, a mentor helps the gym owner make informed decisions, stay focused and do the work.

By the time you reach the fourth phase of mentorship, you’ll be paying yourself a great wage and providing real careers for your staff. Then you’ll start focusing on investing in your future, whether that’s expanding your gym, buying your building, opening more gyms, starting another business or putting your money into low-risk investments.

Tune in to hear the full overview and learn how Two-Brain Business can help you build a better gym and change more lives in your community.

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Gym Owners United

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3:52 - Phase 1

7:57 - Phase 2

8:56 - Phase 3

13:41 - Phase 4

21:06 - Phase 5

Gyms are fragile businesses. Seasonal fluctuations, local competition, staff departures, economic changes and even pandemics can all reduce or eliminate profit.

At a recent meetup for top gym owners, Two-Brain mentor Kenny Markwardt laid out a plan to help entrepreneurs prepare for a financial downturn.

In this episode of “Run a Profitable Gym,” Kenny walks through his four-stage plan with host Mike Warkentin.

Performing a stress test will help you see just how prepared your business is for a worst-case scenario.

Kenny—who owns Sandpoint Strength and Conditioning in Idaho—explains how you can strategize for revenue dips ranging from 10 to 40 percent. Some of the tactics include eliminating costs, putting off non-essential purchases, helping staff generate more revenue and negotiating with landlords.

Tune in to learn how to increase your ability to survive a financial downturn. You’ll sleep better knowing you have a plan.

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Gym Owners United

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1:21 - Helping gym owners find clarity

6:29 - Plan for potential revenue loss

10:23 - The impact of larger revenue loss

18:57 - Hiking through Death Valley

28:56 - Plan now even if you’re doing great