• S2E2 Rachel Scofield- Pickerington Online

  • Sep 15 2024
  • Length: 44 mins
  • Podcast

S2E2 Rachel Scofield- Pickerington Online

  • Summary


  • Episode Highlights

    • Rachel Schofield shares the inspiration behind starting Pickerington Online, stemming from her journalism background and a desire to provide accurate local news
    • The online magazine began during COVID, with a print version added later to cater to readers who prefer physical copies.
    • Pickerington Online generates revenue primarily through advertising, with rates ranging from $50 to $500.


    Key Insights

    • The lack of communications officers in local government bodies poses a challenge for gathering information.
    • Collaborations with the Pickerington Violet Township Historical Society have led to popular projects, including a 1970s Pickerington slideshow.
    • The magazine has helped promote local fundraisers and community events, contributing to their success.


    Community Impact

    • Pickerington Online organizes an annual Earth Day cleanup event, which has grown from 20 volunteers to 150 in recent years.
    • The magazine's coverage of the new canopy tour at Black Lick Woods garnered unexpected attention and became their most popular story.
    • Rachel's intern program provides valuable experience for students and supports various community events.


    Business Advice

    • Rachel advises aspiring local news entrepreneurs to build a community of supporters before investing too much time and effort.
    • She emphasizes the importance of organization, goal-setting, and breaking tasks into manageable steps.


    Personal Insights

    • Rachel's aunt serves as her "number one reader" and unofficial editor, helping to keep her motivated and on track.
    • She expresses a desire to improve her public speaking skills, as she finds writing easier for precise communication.


    Future Plans

    • Rachel hopes to expand Pickerington Online's coverage and potentially establish a physical location that could also serve as an art gallery.
    • She aims to create a chamber internship program, connecting students with local businesses for real-world experience.

    Pickerington Online
    Pickerington Online Facebook
    Pickerington Historical Society
    Columbus Hardscapes
    Sorso Coffee
    Green Columbus
    Coyote Run
    Blacklick Woods
    The Night Circus
    Greatest International Scavenger Hunt

    https://cosmosandcommerce.com
    https://www.facebook.com/cosmosandcommercepodcast

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