Evan Dumouchel, the visionary founder of Northstar Strategies, graces the Sales Lead Dog podcast with his transformative insights into bridging communication gaps between technical teams and business executives. Listeners will be captivated by Evan's compelling journey from the hustle of waiting tables to a thriving career in tech leadership. Not only does he reveal the pivotal moments that shaped his path, but Evan also delves into the importance of articulating the "why" behind organizational changes, crafting narratives that resonate across diverse team members.

Our conversation isn't just about Evan's career evolution; it's a masterclass in leadership communication and empowerment. By understanding the value of allowing team members to learn through their experiences, Evan emphasizes the significance of fostering a culture where people feel motivated and supported. His reflections on using OKRs to create alignment and encourage ownership among teams offer invaluable strategies for leaders aiming to cultivate accountability and commitment within their organizations. This episode is packed with actionable insights for anyone interested in harnessing the potential of their teams.

The final segment of our episode explores Evan's rich experience in sales leadership, offering a treasure trove of networking and promotion strategies. By sharing the key lessons and tools that have fueled his success, Evan provides a roadmap for listeners eager to elevate their careers in sales. The engaging dialogue throughout promises not only to inform but also to inspire, leaving listeners with fresh perspectives on achieving alignment and success in their professional journeys. Be sure to subscribe and follow us on social media to keep up with all our enlightening episodes.

Evan Dumouchel, founder of North Star Strategies, brings over 15 years of experience in managed services leadership, specializing in optimizing technology partnerships and navigating complex compliance requirements. As former VP of Operations at Interlaced, Evan managed 160+ client relationships and led a team of 70, mastering the art of turning technical capabilities into measurable business outcomes.

Evan excels at bridging the gap between technical teams and executive leadership, enhancing existing IT relationships to maximize technology value while meeting compliance standards like CMMC. With experience on both sides of technology partnerships, he helps organizations simplify complexity, make informed decisions, and transform technology into a strategic advantage.

At North Star Strategies, Evan is redefining technology partnerships, ensuring clients thrive by aligning compliance with optimized technology strategies.

Quotes:

"Bridging the gap between technical teams and business executives is not just about translation—it's about crafting narratives that resonate and align everyone toward a common goal."

"Understanding the 'why' behind organizational changes isn't optional; it's the foundation for effective communication and alignment at every level of the team."

"Empowerment in leadership means allowing your team to learn from their experiences, not just providing them with solutions. It's about creating a culture where accountability and motivation thrive."

Links:

Evan’s LinkedIn - https://www.linkedin.com/in/evandumouchel/

North Star Strategies - https://www.northstarstrategies.work

Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

Unlock the secrets to a thriving sales career and effective leadership with Reed Perryman, Vice President of Sales at RCN Technologies. You'll gain insights into how the transformative power of wireless LAN solutions is revolutionizing connectivity for businesses and government sectors alike. Reed shares his journey from a sales rep to a sales leader, highlighting the critical role mentorship played in his success and the invaluable lessons learned from working closely with an entrepreneur. Discover how RCN Technologies is redefining operational continuity in an ever-connected world.

Explore the dynamic path from individual contributor to visionary leader and the importance of nurturing future leaders. Reed opens up about his experiences in government sales, the significance of hiring for potential, and the competitive spirit he values in new hires. His reflections provide a clear roadmap for achieving strategic business goals through resilience, continuous learning, and risk-taking. Reed's story is a testament to the power of embracing unexpected opportunities and fostering an environment of growth and innovation.

Get ready to enhance your sales team’s efficiency with Reed’s expert strategies on optimizing Customer Relationship Management (CRM) systems. He dives into the art of reducing complexities to boost workflow, ensuring CRM systems align seamlessly with business goals. Gain a deeper understanding of how CRM data can offer strategic insights for both sales teams and leadership, highlighting the dual benefits of staying organized and identifying market trends. Reed’s passion for personal growth and leadership development shines through, offering listeners valuable lessons on fostering innovation and achieving excellence.

Reed Perryman is the Vice President of Sales at RCN Technologies—a wireless WAN enablement company challenging traditional wireline norms with cutting-edge wireless solutions. Starting his career as an inside sales rep, Reed founded and scaled the government sales division into a bread-winning department and ultimately climbed the ranks to VP by combining relentless dedication, a compete-with-yourself spirit, an appetite for learning, and a passion for refining the sales process.

With a degree in broadcast journalism from the University of Tennessee, Knoxville, Reed brings a unique perspective to sales leadership, blending public speaking, EQ, and storytelling with data-driven tactics to drive results. He is a major advocate for starting your career at a small business.

Off the clock, he’s a devoted husband, amateur antique book collector, and an excited soon-to-be father to a baby girl.

Quotes:

“The key to effective leadership is understanding your team members' goals and motivations, building trust, and providing them with opportunities to grow and succeed."

"The transition from a sales rep to a leader is not just about climbing the corporate ladder—it's about embracing mentorship, resilience, and the courage to seize unexpected opportunities."

"In today's fast-paced world, operational continuity hinges on reliable wireless connectivity. At RCN Technologies, we're not just keeping businesses connected; we're empowering them to thrive."

Links:

Reed’s LinkedIn - https://www.linkedin.com/in/reedperryman/

RCN Technologies - https://rcntechnologies.com

Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

In this enlightening episode of the Sales Lead Dog podcast, we dive into the dynamic world of energy solutions with Karen Pugliese from C&D Technologies. Karen shares her remarkable journey in maintaining market leadership in the ever-evolving energy sector. With a focus on battery technology and strategic verticals like energy infrastructure, nuclear, and telecom, Karen discusses the burgeoning demand for energy storage fueled by the rise of data centers and AI. Her insights into the future of uninterrupted power availability offer a compelling look at the challenges and opportunities in the energy landscape. Listeners will also gain valuable wisdom from Karen’s reflections on mentorship, the art and science of sales, and the power of a robust professional network.

The conversation transitions to the theme of continuous learning and the importance of transferable skills in leadership. Drawing from her decade-long career at GE during the Jack Welch era, Karen emphasizes the benefits of transitioning between roles and industries. This segment highlights how learning agility and diverse experiences can drive innovation and prevent insular thinking. The discussion also touches on the importance of welcoming fresh perspectives to unlock creative solutions, using examples like Ford's bold hiring decisions. Karen's journey underscores the critical role of curiosity and a willingness to question the status quo in achieving success across various fields.

In the latter part of the episode, Karen provides expert insights into leveraging CRM systems for sales success. She discusses the intricacies of dashboard customization, emphasizing the necessity of simplicity and the importance of inputting detailed information to enhance strategic decision-making. By sharing her experiences as a woman navigating leadership challenges, Karen offers a unique perspective on the power of authenticity and seeking support. This episode is a treasure trove of actionable insights for anyone looking to excel in sales leadership and energy solutions, making it a must-listen for professionals in the field.

Karen Pugliese is C&D Technologies, Global VP of Sales, Stationary. In her current role, she runs the sales and pre-sales functions while developing initiatives to increase market share and profitability. Karen has over 20 years of experience in the technology manufacturing business with previous leadership roles at General Electric and Stanley Black and Decker.

Quotes:

"Sales is a little bit of art, a little bit of science, but it is truly a profession."

"In the ever-evolving world of energy solutions, maintaining market leadership means focusing on specific verticals like energy infrastructure, nuclear, and telecom."

"The rise of data centers and AI is driving an incredible demand for energy storage, highlighting the importance of uninterrupted power availability."

"Transferable skills are crucial; they allow you to see things from different perspectives and understand the business beyond just the product or solution."

Links:

Karen’s LinkedIn - https://www.linkedin.com/in/kpugliese/

C&D Technologies - https://www.cdtechno.com

Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

Adam Barney, the trailblazing president of Framework IT, shares the groundbreaking strategies that elevate his company in the fiercely competitive world of managed IT services. By introducing a distinctive business model akin to a "safe driver discount," Framework IT rewards clients for optimizing their technology, a tactic that not only sets them apart but also drives success. In our engaging discussion, Adam opens up about the invaluable lessons learned from transitioning from financial advising to tech entrepreneurship, emphasizing the vital role of persistence, adaptability, and the courage to embrace imperfection. He reveals how these principles have been instrumental in his personal growth and the company's formidable rise.

Our conversation further explores the challenges of rapid growth and the necessity of effective delegation to build a resilient foundation for sustained success. Adam candidly discusses his shift to a COO role, focusing on the significance of hiring the right talent and letting go of control. We also cover networking strategies that prioritize humility, vulnerability, and extreme ownership, and how these elements foster trust and respect with clients. Adam and I examine the art of genuine networking, while acknowledging that different strategies suit different business models. This episode promises to deliver a wealth of insights and practical wisdom for anyone looking to thrive in today's dynamic business environment.

Adam Barney is the President of Framework IT, bringing over 15 years of executive experience in managed services and telecommunications. He has consulted with over 1,000 companies, from small businesses to major organizations like Rush University Medical Center and Northwestern Mutual, helping streamline their technology strategies.

Framework IT, founded in 2008 and based in Chicago, specializes in IT support, strategy, and cybersecurity for small to mid-sized businesses nationwide. With a team of 30+ engineers, the company proactively prevents IT issues, allowing clients to focus on their priorities. Recognized on the Inc. 500 & 5000 lists seven times in the past decade, Framework IT has also earned multiple Best and Brightest Places to Work in the Nation awards.

Outside work, Adam is a husband, father, avid reader, and fitness and travel enthusiast. His expertise in business technology has been featured in outlets such as the Washington Post, Fox 32 Chicago, and the Harvard Business Review.

Quotes:

"Transitioning from finance to tech taught me the value of persistence and adaptability. It's about embracing imperfection and continually moving forward."

"Rapid growth presents challenges, but learning to delegate and let go of control is essential to building a resilient foundation for success."

"Networking isn't just about making connections; it's about building trust through humility, vulnerability, and extreme ownership."

"Effective leadership means acknowledging mistakes and taking responsibility. It’s not a sign of weakness, but a mark of strength and maturity.”

Links:

Adam’s LinkedIn - https://www.linkedin.com/in/adam-barney-9810679/

Framework IT - https://www.frameworkit.com

Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

Mike Hadley of Nexus IT Consultants joins us on the Sales Lead Dog podcast to share his expertise on IT services and the pressing issue of cybersecurity. With Utah's new legislation holding companies accountable for data breaches, Mike's insights are more relevant than ever. Discover how Nexus IT provides full-spectrum IT management and co-managed solutions, effectively addressing business needs from cybersecurity assessments to help desk support. Mike's journey from aspiring soccer player to successful IT consultant is filled with lessons on adaptation, family motivation, and the continuous pursuit of improvement.

Reflecting on the transformation of sales tactics, we discuss the transition from pushy sales methods to the art of building genuine, long-lasting client relationships. My own evolution in sales mirrors this trend, emphasizing the importance of trust and understanding client needs, especially in tight-knit communities. At Nexus IT, the challenge lies in aligning sales strategies with the technical expertise required to sell intangible services like IT support. This alignment ensures that our team is always prepared for innovative projects and new client engagements.

The conversation moves beyond the initial sales process to focus on the essentials of long-term customer relationship management. I talk about empowering sales teams by fostering autonomy and providing the right tools for success. Navigating sales challenges with CRM systems, I share personal stories of risk-taking that led to unexpected yet rewarding professional experiences. We explore the potential of AI to enhance CRM systems, while recognizing the unpredictability of sales and the art of managing expectations in complex environments. Join us for an episode filled with insights and strategies for thriving in the world of IT sales.

With over 20 years of experience in sales, sales management, and team leadership, Mike Hadley is a seasoned professional known for driving revenue growth and fostering high-performing teams. His expertise spans strategic planning, customer relationship management, and mentoring sales professionals to achieve and exceed targets. Mike’s proven leadership skills and results-oriented approach have consistently delivered success across diverse industries.

Quotes:

"In IT sales, building trust is not just a strategy; it's a necessity for long-lasting client relationships."

"Navigating the ever-evolving landscape of cybersecurity requires both vigilance and innovation, especially with new legislation holding companies accountable for data breaches."

"The shift from pushy sales tactics to fostering genuine relationships is crucial, particularly in tight-knit communities where reputation is everything."

Links:

Mike’s Linkedin - https://www.linkedin.com/in/mike-r-hadley/

Nexus IT Consultants - https://www.nexusitc.net

Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

Kerry Siggins, the dynamic CEO of StoneAge and author of "The Ownership Mindset," joins us for an insightful conversation about transforming organizations through an ownership mindset. Kerry’s journey from a mindset of victimhood to one of accountability, as well as her success in building a thriving employee-owned company, serves as a powerful testament to the impact of leadership rooted in trust and empowerment. Our discussion unpacks the strategies and challenges of fostering a culture where risk-taking is encouraged, and team members feel genuinely invested in their work.

Hear firsthand how embracing vulnerability and storytelling can strengthen leadership by fostering trust and inspiring teams. We share experiences of how leaders can use personal failures to create a safe, open space for others, promoting human connection through relatable stories. At StoneAge, the "own it" culture nurtures a palpable sense of pride and trust, making it a coveted workplace. We explore practical advice on recognizing disengagement, cultivating accountability, and empowering employees to feel responsible for the organization's success.

For those eager to integrate an ownership mindset within their organizations, this episode is packed with actionable insights. Kerry shares wisdom on aligning new hires with core company beliefs and the complexities of incorporating this philosophy during the hiring process. Additionally, listeners are encouraged to visit Kerry's website and connect on LinkedIn for further guidance. Join us as we welcome Kerry Siggins to the Sales Lead Dog Pack, and explore the transformative power of an ownership mindset in both personal and professional realms.

Kerry Siggins is the CEO of StoneAge, a fast growing, employee-owned manufacturing and technology company based in Colorado. In 2023, Kerry was named EY Entrepreneur Of The Year and Colorado’s CEO of the Year. StoneAge is recognized as a top company to work for by Outside Magazine and Inc. Magazine. She is a dynamic, sought after speaker who presents worldwide at corporations, universities, and conferences. Kerry hosts Reflect Forward, a popular leadership podcast and is an author, blogger, and contributor to Forbes, Entrepreneur, Authority Magazine, and BIC Magazine. Her blog is visited by thousands of readers each month and she recently released her first book, The Ownership Mindset: A Handbook for Transforming Your Life and Leadership.

Quotes:

"Leadership is not just about steering the ship; it's about creating a culture where everyone feels like they have a stake in the journey."

"An ownership mindset isn't about titles or positions; it's about taking responsibility for everything that happens in your life and your organization."

"When you empower your team to take risks without the fear of failure, you open the door to creativity and innovation."

"Vulnerability is a powerful tool in leadership. Sharing our failures helps build trust and connects us on a human level."

Links:

Kerry’s LinkedIn - https://www.linkedin.com/in/kerry-siggins/

StoneAge - https://www.stoneagetools.com

Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

Wendy Herbst, a distinguished figure in sales and marketing, joins us on Sales Lead Dog to share the secrets behind her impressive career journey. Wendy delves into the significance of people in her success, from customers to mentors, and how emotional intelligence has been pivotal in leadership roles. Her wisdom on focusing on strengths and delegating weaknesses offers a practical framework for anyone looking to advance their career, making this episode a must-listen for aspiring leaders in the field.

As we explore pivotal career moments, Wendy reveals how a mentor's insight shifted her path from marketing to sales and business management. Her story resonates with the thrill and trepidation of career leaps, providing valuable lessons on embracing change and pursuing passion. She discusses the strategic alignment of one's career with long-term goals, especially within the dynamic environment of private equity, emphasizing the importance of finding where you can make a significant impact.

Our conversation takes a strategic turn as we dissect career transitions and team building. Wendy shares her approach to choosing the right company and team, highlighting the necessity of cultural fit and goal alignment. We also examine the essential role of CRM systems in business strategy, where Wendy underscores their importance in maintaining data integrity and operational excellence. Her insights into team dynamics and technology's role in success are packed with practical advice, inspiring listeners to approach new opportunities with enthusiasm and intention.

Wendy is a dynamic executive with a proven track record in private equity, specializing in driving rapid, high-value transactions and organizational transformation. Known for her people-first leadership, Wendy excels in aligning talent with business goals while delivering exceptional financial results. With extensive global experience as a Chief Commercial Officer and General Manager, she has led multi-million dollar businesses in the chemical and ingredients industry, driving growth and innovation. Wendy's strategic insight, passion for people, and competitive spirit, shaped by her upbringing on a Wisconsin dairy farm, continue to fuel her professional success and personal endeavors.

Quotes:

"Emotional intelligence is crucial in leadership. Staying calm not only helps you make better decisions but also sets the tone for your team, keeping everyone focused and productive."

"Career transitions can be both thrilling and daunting. It's important to run towards new opportunities with enthusiasm and a clear understanding of where you can make a meaningful impact."

"When building a winning team, understanding what makes each member tick is vital. Aligning personal goals with team objectives fosters a strong culture and drives success."

"CRM systems are more than just a tool; they are essential for maintaining data integrity and ensuring operational excellence. It's about turning technology into a strategic asset for the business."

Links:

Wendy’s LinkedIn - https://www.linkedin.com/in/wendy-herbst-56ba10b/

Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

Marketing visionary David Meerman Scott returns to share his cutting-edge insights into the evolving digital marketing landscape. From being dismissed for his innovative ideas to becoming a global thought leader, David recounts his journey and the immense growth in online engagement that has shaped today’s marketing world. With AI, social media, and video now at the forefront, David stresses the importance of keeping human connection alive in our digital interactions.

Storytelling emerges as a powerful tool in marketing, and we discuss how businesses can form genuine bonds with their audiences through impactful content. Drawing on examples like Hagerty Insurance’s success with classic car enthusiasts, we highlight the struggle many companies face as they cling to outdated strategies. AI's role in content creation is explored, showcasing how it has transformed tasks like transcription and editing, allowing for efficient production of diverse content without compromising on quality.

We dive into modern tools that streamline content creation, eradicating the "no time" excuse. Leveraging AI models and transcription services, creating high-quality content for web and social media is now faster than ever. We emphasize establishing authority through consistent content production, as AI-based search tools gain traction. The episode wraps up with niche content strategies, revealing how specific themes can capture media interest and unlock unique opportunities amidst rapid technological advancements.

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition, with more than 425,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them. He is a massive live music fan, having been to 984 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.

Quotes:

"In an AI-driven world, maintaining humanity in digital interactions is more crucial than ever."

"Storytelling isn't just about telling tales; it's about forging genuine connections with your audience."

"The excuse of 'no time' for content creation is obsolete with the modern tools we have today."

Links:

David’s LinkedIn - https://www.linkedin.com/in/davidmeermanscott/

Fanocracy - https://www.davidmeermanscott.com/books/fanocracy

The New Rules of Marketing & PR (9th Edition) - https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr

Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog