• Scotland & Lithuania: It takes two to tango, but three to nation brand

  • May 17 2023
  • Length: 23 mins
  • Podcast

Scotland & Lithuania: It takes two to tango, but three to nation brand

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  • Summary

  • How can nations engage their citizens in creating and promoting a place brand strategy for their country? Listen in as Claire Prentice, Head of Brand Scotland & Net Zero Marketing, talks with Marius Gurskas, Director of Communications for the Government Chancellery of Lithuania, about the launch of their strategy, the nation’s data-led initiatives to reputation monitoring, and how they’re strengthening their values through positive actions. 

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