Spencer Harkins has been the VP of Brand at Pit Viper since 2017, and in this episode we get into all the stories of where the brand started, their clever strategy for coming up with ideas and campaigns, and how they are serious about taking things less seriously. We highly recommend that you check out this episode on the Second Nature YouTube channel, there are some visuals that you don't want to miss!

Show Notes:

Spencer Harkins: https://www.linkedin.com/in/spencerharkins/

Pit Viper Website: https://www.pitviper.com

Pit Viper Instagram: https://www.instagram.com/pit_viper/

Chuck Mumford: https://www.instagram.com/buckmanford/?hl=en

Chris Garcin: https://www.linkedin.com/in/garcin/

Kickstarter - Pit Viper: https://www.kickstarter.com/projects/pitviper/the-pit-viper-revolution

Kirt Voreis: https://www.instagram.com/kirtvoreis_allride/

(Ian Gates) KRDG Law Firm: https://krdglaw.com/

Pit Viper Synthesizer: https://www.pitviper.com/collections/the-synthesizer

Gronk x PV: https://www.pitviper.com/products/the-gronk-merika-2000?variant=40403320340574

Larry Enticer: https://www.instagram.com/larryenticer/

Dirty Soda Recipe: https://www.instagram.com/pit_viper/reel/DCxMplxStik/

BPC:

ProLab One Flush Septic Tank: https://amzn.to/3WdCLFy

Second Mountain (Book): https://amzn.to/4gQpLhr

American Denim (Matt Sharkey's Book): https://amzn.to/429r7zj

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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Matt Sims comes from an incredible background of working with athletes and developing sports marketing programs at brands like Lululemon and Fox Racing. Over the past year, he's put everything he's learned into launching a new brand: courier. We dig into the insights and effort that went into putting the right team together, as well as what it took to get the brand launched.

Courier socks are all about sensation, and we want you to experience the full range. That’s why we’re offering a special deal for the Second Nature crew: when you purchase one of our HiFi or LoFi socks, we’ll throw in a pair of the opposite sensation sock to try out—so you can explore both options. https://couriersocks.com/discount/SECONDNATURE

Show Notes:

Matt Sims: https://www.linkedin.com/in/matthew-sims-9b716450/

courier: https://couriersocks.com/

Matt Trappe Article: https://substack.com/home/post/p-154102103

SOS Hydration: https://soshydration.com/

Tom Mayo: https://www.linkedin.com/in/tom-mayo-184652a/

Madeline Sims: https://www.linkedin.com/in/madeline-sims-83385823/

BPC:

NeuroGum: https://neurogum.com/

Tushy: https://hellotushy.com/

Smithey Ironworks: https://smithey.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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We haven't figured out how to spell it yet, but at least we came through with the awards for our favorite brands, product, content and athletes. Dylan and Aaron share their favorites from the year, as well as a look at what's in store for the year ahead.

Show Notes:

Skratch Labs: https://www.skratchlabs.com/

Hoka: https://www.hoka.com/

Raide Research: https://raideresearch.com/

Garmin Enduro 3: https://www.garmin.com/en-US/p/851039

DJI Osmo Pocket 3: https://store.dji.com/product/osmo-pocket-3

Deathgrip 2 Film: https://www.deathgrip2movie.com/

Team Sport Film: https://www.youtube.com/watch?v=NEg_p1Lw2l4

Berm Peak: https://bermpeak.substack.com/

Katie Schide: https://www.instagram.com/katieschide/

Jesse Itzler Pancake Theory: https://milled.com/jesseitzler.com/free-swim-the-first-pancake-theory-y69p39H1fz4J5aAg

Hoffman Process: https://www.hoffmaninstitute.org/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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