• Trump Got Elected: How You Should Prepare
    Jan 15 2025

    In this episode, I break down the four critical actions every nonprofit leader must take in the face of mounting challenges: double down on major gifts while building community, merge for greater impact, find your people, and prioritize self-care. But why these steps?

    I dive into the psychology behind it, exploring how the Just World Hypothesis fuels neoliberal policies that deepen inequality, erode social safety nets, and reshape the nonprofit landscape. Discover how cognitive biases, political ideologies, and shifting donor behaviors are changing the game—and what you can do to navigate this new reality.

    Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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    17 mins
  • How People Respond to Recognition, and How That Helps You Raise Money, Part 2
    Dec 15 2024

    Psychologist Dr. Otis Fulton and Turnkey Founder Katrina VanHuss discuss (as if they were on their on back porch...they're married) how recognition works at the psychological level. Part 2

    Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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    28 mins
  • How People Respond to Recognition, and How That Helps You Raise Money, Part 1
    Nov 22 2024

    Psychologist Dr. Otis Fulton and Turnkey Founder Katrina VanHuss discuss (as if they were on their on back porch...they're married) how recognition works at the psychological level. Part 1

    Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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    41 mins
  • Rethinking Revenue for the Content Creator Boom
    Oct 16 2024

    The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income.

    Michael Wasserman, founder of Tiltify, and Katrina VanHuss, founder of Turnkey For Good, discuss these changes in both technical and organizational terms.

    Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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    39 mins
  • What to Do About Facebook’s Fundraising Changes
    Sep 12 2024

    Facebook ceased processing donations in Ireland in 2023. Adrian O’Flynn, Founder of GYSS in Ireland, had to contend with this situation that we in the US now fear. How his firm and its social good clients managed this turn, and when, will surprise and delight you. Turnkey For Good Founder, Katrina VanHuss, and O’Flynn take an in-depth look at Facebook’s twists and turns and how someone in your shoes can manage them successfully.

    Sands Walk 100k In September Campaign: https://fundraising.sands.org.uk/event/walk-100k-in-september

    Facebook & Website Fundraising: https://www.turnkeyforgood.com/s/FB-decline-in-UK.jpg

    Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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    49 mins
  • Fundraising in a Political Season
    Sep 3 2024

    Most of us are afraid that the very noisy political environment could hurt our fundraising results. Dr. Otis Fulton, VP Psychological Strategy, and Katrina VanHuss, Founder of Turnkey For Good, join Shanna Birky, VP Customer Experience at Classy, to discuss the intersection of political noise and social good fundraising and how it might impact your fundraising. They’ll also hit communications strategies for post-election, and how to prepare for either outcome.

    Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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    45 mins
  • Guess where the money is, community or events?
    Aug 15 2024

    Raising money with events has been getting harder. Acquisition got harder. Retention got lower. Event leaders are losing their jobs. Why? Turns out we were systematizing the wrong thing. We should have been systematizing the building of communities. Communities sometimes hold events. Events rarely hold communities. We had it backwards and our results prove it. Join us to gain a full understanding of the psychological difference between a community and an event, and the likely outcomes of each. Learn why identity is an important part of community building, and why events don’t use identity nearly as well, impacting event financial results and lifetime donor/fundraiser value. Robin Paterson with Cystic Fibrosis joins Kate and Otis to tell you how it works in real life.

    Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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    28 mins
  • Your Livestream Fundraiser Just Became a Creator
    Jul 15 2024

    Michael Wasserman, Founder and CEO of Tiltify, explains why addressing the tools of social influencers in the specific and incorrect terms of “livestream/gaming” is limiting to results. He recommends and demonstrates repositioning those tools to enable people who manage social influencers to succeed and support ALL areas of fundraising. Katrina suggests quitting your job and jumping to the next one because your organization may never get over seeing you as that “gaming fundraiser.” Dr. Otis Fulton explains how content creators can help you build your nonprofit community. In short, it was fun.

    Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

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    43 mins