In this episode you will learn:

00:00 Introduction to Big Business and Market Size

01:28 Importance of Identifying Big Markets

03:18 Challenges and Considerations for Founders

05:07 Defining and Evaluating Big Markets

05:58 Insights from Famous Market Examples

09:51 Understanding Customer Experience and Market Dynamics

12:20 Evaluating Unit Economics and Team Dynamics

15:21 Prioritization and Roadmap for Startups

24:09 Challenges of Digital Targeting

25:15 Importance of Customer Experience

26:53 Product and Market Dynamics

27:25 Creating New Markets

31:39 Understanding Customer Problems

37:02 Iterative Product Development

40:17 Surprising Success Stories

44:42 Final Thoughts and Reflections

About

Shiyan Koh is an experienced operator and investor. She is currently a Co-Founder and General Partner at Hustle Fund, a global pre-seed venture fund. Prior to Hustle Fund, she was VP of Business Operations & Corp Dev at NerdWallet (employee #10), growing annual revenue from $1 million to more than $150 million. Before NerdWallet, she was an investor at Institutional Venture Partners and Bridgewater Associates.

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Understanding VC is a podcast that provides founders with the knowledge and resources they need to understand venture capital. Our goal is to create the best and most comprehensive resource on venture capital on the internet, so that founders can make informed decisions about their businesses and secure the funding they need to succeed.