Sell With Authority

By: Predictive ROI
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  • Summary

  • The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. And — Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book “Sell with Authority”, will be a frequent guest expert and contributor.
    Copyright 2021 - Predictive ROI
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Economics Leadership Marketing
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Episodes
  • Future-Proof Your Agency with SYSTEMology, with David Jenyns

    Future-Proof Your Agency with SYSTEMology, with David Jenyns
    Oct 16 2024

    I am super excited about today’s episode of Sell With Authority because we have a returning guest expert sharing his smarts — and if you’ve met him before, you already know how much value he brings.

    David Jenyns is the brains behind SYSTEMology, and a master at helping agencies implement operational systems that elevate their game.

    If this is your first time meeting David — buckle up — because his mission is something I know will resonate with you: freeing agency owners from the trap of being the “go-to” person for every problem in the shop. Instead, he teaches us how to put well-oiled operations systems into place — systems that allow us to step back, breathe a little, and lead at a higher level.

    What would it feel like if you weren’t stuck managing the day-to-day chaos of operations? What if your time could be spent focusing on your most important priorities — the things only you can do?

    And — how much more valuable would your agency be if it could run smoothly without you?

    That’s what David’s Systemology is all about — giving owners like you and me the time, space, and focus to work on the business instead of being buried in it.

    You’ll have the time you need to dedicate yourself to biz dev — and lead the charge for the agency.

    If you take and apply the insights and action steps David shares during this episode — you’ll be well on your way to systematizing your agency so you can sell more of what you do.

    A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients...they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here.
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    40 mins
  • How to Master Strategic Automation, with Clate Mask

    How to Master Strategic Automation, with Clate Mask
    Oct 9 2024

    In this episode of Sell with Authority, we tackle one of the biggest challenges agency owners face — the constant cycle of feast and famine in business development. If you’ve been in the game for a while, you know exactly what I mean.

    One minute, you’ve landed several new clients, and everything’s humming along. The team is busy, cash flow looks great, and the office energy is high. But then — it hits. A client moves on, another cuts back on their budget, and suddenly, you’re scrambling to fill the gaps.

    It’s a rollercoaster — and one too many agencies never escape because they don’t harness the power of automation to stabilize their biz dev efforts.

    That’s exactly why I’m thrilled to welcome today’s guest expert, Clate Mask, Co-Founder of Keap. For those of you who might not know, Keap is an automation platform we’ve used here at Predictive for over a decade. So — when Clate reached out to explore a content partnership, it was a no-brainer. We’re already big believers in the platform because it helps solve this exact problem.

    Clate shares insights on how to integrate automation into your biz dev strategy — so you can start pulling yourself out of that feast and famine cycle.

    If you take and apply the golden nuggets Clate shares in this episode, you’ll find new ways to automate your agency’s biz dev process. Break free from the feast and famine cycle once and for all — because when you automate, you’ll consistently sell more of what you do.

    A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 45 days. You can find Conduit and all their helpful insights and smarts here.

    What you will learn in this episode:
    • How personalized communication and automation can coexist to enhance right-fit client relationships
    • The first step to starting automation for agencies
    • Types of lead magnets that resonate with your target audience and drive lead-gen
    • How lifecycle automation can prevent operational inefficiencies
    • How to turn SOPs (standard operating procedures) into strategic automated processes that streamline business operations

    Resources:

    • Website: www.keap.com
    • LinkedIn Personal: https://www.linkedin.com/in/clate-mask-b0b386128/
    • LinkedIn Business: https://www.linkedin.com/company/keap-growing/
    • Growth and Freedom Playbook
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    46 mins
  • Why Uncertainty Kills Sales, with Erik Jensen

    Why Uncertainty Kills Sales, with Erik Jensen
    Oct 2 2024
    Before I tell you about today’s expert on this episode of Sell With Authority, here’s an update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th and 7th. We’d love for you to join us as our free guest if you haven’t RSVP’d yet! During these Zoom sessions, we’ll break down Predictive’s top strategies for helping agencies sell more of what they do. And when I say “break down” — I mean we’ll pull back the curtain and give you full transparency so you can take the key insights and apply them directly to your agency. What’s our goal for the November Intensive? Simple — to help you nurture leads with excellence, so you can sell more of what you do. Here’s the magic — this Intensive is a private, client-only event — no selling, no pitching — just rock-solid awesome value. You’ll be right there with us, learning and collaborating alongside other agency owners. If that sounds helpful, just shoot me an email with the word “ONWARD,” and I’ll send you all the details, calendar invites, and private Zoom links you’ll need. My email is stephen@predictiveroi.com. Now, more than ever, it’s time to double down on nurturing your leads with excellence, so you can sell more of what you do. And that’s exactly what we dive into today with Erik Jensen. Erik is Chief Strategy Officer and my business partner here at Predictive. He spends his days working side by side with agency owners and their teams. His work often begins by peeling back the layers to deeply understand the core business issues and challenges that agencies are solving for their right-fit clients. Here’s the kicker — he explains why that work matters and how the strategies these agencies use deliver the results they’re after. If you apply the insights and action steps Erik shares, you and your team will not only nurture leads with excellence, but you’ll remove friction from your sales process — and ultimately sell more of what you do. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: Why uncertainty kills salesHow to give your right-fit prospects focusWays to show up consistently and nurture your right-fit clientsHow to use our transformational triangle framework to make yourself an easy yes for right-fit clientsHow you can join us as our free guest at the upcoming November Intensive Download our Free Frameworks to Help You Sell More of What You Do: Get the WHO Framework™: Replace your dry sales pipeline with a steady stream of right-fit clients.Get the WHAT Framework™: Design your irresistible offer and sell it for a premium-priced fee.Get the HOW Framework™: Put a proven sales process into place and close 80% of your proposals.Get the How You Help Framework™: Use this framework to make yourself an easy YES! for clients. Resources: Website: www.predictiveroi.comTransformational Triangle: www.predictiveroi.com/triangle/Visit our newly expanded Resource LibraryJoin us in our free How to Fill Your Sales Pipeline Facebook GroupStephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/Order your free paperback or Kindle copy of our Book: Sell with Authority
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    41 mins

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