Tis the season y’all! This week’s episode features Caleb and Chris reflecting on 2024 in general and the Christmas season in particular. They discuss the challenges and rewards of entrepreneurship, particularly the difficulties of balancing work and personal life during the holidays. The conversation includes a spontaneous interview with Chris’ 11-year-old son, who offers interesting perspectives on advertising, social media, and the aspirations of his generation.

Special thanks to Jude Spence for being a team player and willing to hop behind the microphone unexpectedly! Give it a listen on your platform of choice!

Special thanks to Indicium for editing this episode!

And a very special thanks to all of you for giving this podcast channel a listen in 2024, our very first year at giving this project a try!

Merry Christmas y’all!

Have you ever noticed the moment you no longer need a specific piece of information it seems to get deleted from your memory forever? What about the opposite phenomenon of never being able to forget something (or someone) you wish you could? Turns out there’s a name for that. It’s called “The Zeigarnik Effect” and we are going to talk all about it with Dr. Ritchie Sheridan, the Chair of the Psychology department at William Carey University.

In this week’s episode, Dr. Sheridan educates us on the Zeigarnik Effect, a psychological phenomenon (named after Soviet psychologist Bluma Zeigarnik) where incomplete topics are more easily remembered than completed ones. We explore the Effect’s relevance to various aspects of life, including business partnerships, personal relationships, and memory in general. The discussion touches on the importance of closure, conflict resolution, and the reconstructive nature of human memory. And for all of you hopeless romantics out there, we may very well have a psychological explanation for that feeling of “the one that got away”.

Check out this quality conversation on your platform of choice.

Special thanks to Dr. Sheridan for getting behind the mic with us and taking us to school!

Special thanks to Indicium for editing this episode!

This week’s episode features an interview with Jacoby Broadnax and Damion Dehart, cofounders of the food delivery comparison app, FoodScout! Both Mississippi tech entrepreneurs, Jacoby and Damion were kind enough to transparently share their bumpy journey of building and pitching several different tech projects until ultimately arriving with their current product.

They share some invaluable lessons learned from earlier ventures along with their experience in an accelerator program that resulted in awards and investor interest. The interview highlights their resilience and emphasizes the importance of market validation, lean development, and embracing constructive criticism – an episode that our listeners won’t want to miss!

A very special thanks to both Jacoby and Damion for getting behind the microphone with us! Check out our chat with them on your platform of choice.

Also, special thanks to Indicium for editing this episode!

Happy Thanksgiving Y’all! Much to the guys’ amazement, the Sippi Podcast project has been around long enough to have its very first holiday episode! As a result, this episode is themed around Thanksgiving and gratitude. They discuss their personal thankfulness, including family, faith, and the podcast’s success.

The conversation then shifts to ideas on how small business owners can express gratitude to their customers, along with the financial benefits of customer retention over acquisition. Practical advice is offered on how entrepreneurs can express customer appreciation through both words and actions, emphasizing the power of genuine thankfulness and its positive impact on business growth.

Check out their words about gratitude on the platform of your choice.

Speaking of gratitude, special thanks to Indicium for editing this episode and special thanks to Franklyn Zhao from Pixabay for use of his song “Autumn Road” in this special Thanksgiving edition of the Sippi Podcast!

It’s not often we get to interview a creative; and this guy meets every aspect of the word! Our guest this week is Mississippi artist and entrepreneur, Michael Mitchell.

Born in Vicenza, Italy, and raised in Mississippi, Michael shares his fascinating journey to becoming a multimedia artist and business owner. Some of the many topics we cover includes how he navigates his spiritual faith in what can be a pretty secular industry, his near-death experience while on tour, his creative process, and advice for aspiring entrepreneurs in similar creative industries. Michael also introduces his company, Light Productions, a multimedia firm that specializes in creating original content and supporting other artists, as well as his upcoming book series, The Epic of Jonah.

And if that wasn’t enough, Michael graciously gave us permission to include one of his latest songs, “All Of Me”, (written by Light Productions and ft. M-Status, coproduced by M-Status and Light) at the end of this episode. Be sure to check it out after the interview!

A sincere thanks to Michael for getting behind the microphone with us! Check out our chat with him on the platform of your choice.

Also, special thanks to Indicium for editing this episode!

It’s hard to believe that the Sippi Podcast has been around for about eight months (at the time of this writing), and we have already covered all kinds of entrepreneurial topics such as marketing, framing, accounting, goal setting, social media, time management, etc. BUT – what good does it do us if we don’t apply it? Sooooo, in classic “eat your own cooking” fashion, Chris puts Caleb on the spot to find out if he is actually doing any of this stuff in his own business – and shockingly learns about a new coffee shop mascot in the process…

Listen to the sheer bewilderment and confusion in Chris' voice on the platform of your choice!

Special thanks to Indicium for editing this episode!

This week we learn about the business of construction from our special guest, Matt Pace, Founder and President of Codaray Construction. Matt shares his entrepreneurial journey from starting at his family’s roofing business, to partnering with a friend on his first venture, and then partnering with a professional investment firm to create his own company, Codaray Construction.

Matt talks about the origin of his company’s unique name, the importance of building a strong team, and his beliefs about the impact of prioritizing a positive company culture. The interview also delves into Matt’s thoughts on finding and partnering with the right kind of investment firm that gives you a healthy push for growth while still supporting entrepreneurial autonomy to run your company how you see best.

A sincere thanks to Matt Pace for getting behind the microphone with us! Check out our chat with him on the platform of your choice.

Also, special thanks to Indicium for editing this episode!

Caleb and Chris lost their DODGE RAM minds and decided to talk about cursing and virtue signaling - but in the most Mayberry, Aww Shucks, Bless Their Hearts kind of way possible. So, before you clutch your pearls and skip this episode, give it a listen on the platform of your choice (along with a little open-minded consideration of the points they poorly attempt to make), and let ‘em know what you think!

Special thanks to Indicium for all the extra editing in this episode!