SoTellUs Time

By: Trevor Howard: Business Marketing Expert
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  • Summary

  • SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.
    SoTellUs 2018
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Economics Leadership Marketing
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Episodes
  • Stay Connected: The Key to Business Success

    Stay Connected: The Key to Business Success
    Jan 14 2025
    In today’s fast-paced business world, maintaining consistent client communication is no longer optional—it’s essential. In this episode, we’re diving deep into why staying connected with your clients is critical for sales, loyalty, and long-term growth. Did you know that 66% of people switch companies due to poor communication? That statistic from a Project.co study highlights just how important it is to keep communication lines open and effective. 💡 Why Consistent Communication Matters Strong communication is the backbone of any successful relationship, whether it’s personal or professional. When it comes to business, communication directly impacts trust, credibility, and customer retention. Think about it: how often have you stopped dealing with a company because you felt neglected or undervalued? One of the most common mistakes businesses make is assuming that their clients will stay loyal simply because of the quality of their product or service. While quality is vital, it’s not enough. Clients need to feel connected to your brand, and communication is the key to creating that connection. Building Trust Through Communication Trust is the foundation of any relationship, and in business, it’s built through regular and transparent communication. Companies like Zappos have set the gold standard for client communication by ensuring their customers are always informed and supported. Zappos’ commitment to outstanding customer service, proactive updates, and personalized interactions has earned them a loyal following. By communicating consistently, you show your clients that you value them, that their business matters to you, and that you’re always there to support them. This trust translates into repeat sales, referrals, and glowing reviews. Staying Top of Mind In today’s competitive market, it’s crucial to stay relevant to your clients. If you’re not communicating with them, your competitors are likely stepping in to fill the void. Consistent communication ensures that your brand remains at the forefront of their minds, making it less likely for them to consider alternatives. For example, imagine you run a subscription-based service. If your clients don’t hear from you regularly, they may forget why they signed up in the first place. On the other hand, regular updates about new features, tips, and success stories keep them engaged and remind them of the value you provide. Enhancing the Client Experience Effective communication is also a proactive way to enhance the client experience. Too often, businesses only hear from clients when there’s a problem or when they want to cancel. By taking a proactive approach—such as checking in regularly or sharing updates—you can address potential issues before they arise. For example, let’s say a client is frustrated because they don’t understand how to use a new feature of your product. If you send a tutorial video or a step-by-step guide before they even have to ask, you’re not just solving a problem—you’re exceeding their expectations. 📋 Strategies for Effective Client Communication Now that we’ve established why communication is important, let’s talk about how to do it effectively. Below are proven strategies to ensure your communication efforts are impactful and efficient: 1️⃣ Personalization Generic messages are a thing of the past. Today’s clients expect personalized communication tailored to their unique needs and preferences. 1-on-1 Messages: Reach out to clients individually whenever possible. A personalized email or text can go a long way in making them feel valued.Segmented Lists: Use automation tools to segment your audience based on their interests, purchase history, or engagement level. This allows you to send targeted messages that resonate with each group. For example, if you run a fitness business, you might send different emails to clients interested in weight loss versus those focused on muscle building. 2️⃣ Consistency Across Channels Your message should be consistent across all communication channels, whether it’s email, social media, SMS, or video. Clients often interact with your brand on multiple platforms, so it’s important to ensure your messaging aligns everywhere. Additionally, remember that people have different channel preferences. Some may prefer email, while others are more responsive to text messages or social media updates. By maintaining a presence across all platforms, you increase the chances of reaching your clients where they are most active. 3️⃣ Proactive Updates Don’t wait for clients to reach out to you. Be proactive in keeping them informed about new features, products, services, or upcoming changes. This shows that you’re invested in their success and keeps them engaged with your brand. For instance, if you’re launching a new product, send a teaser email a week in advance, followed by a detailed announcement on launch day. Include tips on how ...
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    23 mins
  • 4 Steps to Skyrocket Your Business Growth in 2025

    4 Steps to Skyrocket Your Business Growth in 2025
    Jan 7 2025

    New Year, New Plan - 4 Key Strategies to Skyrocket Your Business in 2025

    Are you ready to make 2025 your best year yet? In today’s episode of [SoTellUs Time], we’re diving into the 4 essential elements you need in your growth plan to double, triple, or even quadruple your business in the New Year! 🚀

    These strategies, built around the KDAA framework (Keep, Delegate, Automate, AI), have already helped thousands of businesses achieve explosive growth. If you're serious about scaling your business and staying ahead of the competition, this is a must-watch!

    🔑 Key Takeaways from This Episode: 1️⃣ KEEP: Focus on the Critical Tasks You Must Manage

    These are the tasks that demand your personal attention on a daily, weekly, or monthly basis.

    • Marketing: Oversee strategies and campaign effectiveness.
    • Operations: Ensure smooth day-to-day functioning of your business.
    • Partnerships: Build and nurture strategic relationships.
    • Project Management: Lead and execute key initiatives.
    2️⃣ DELEGATE: Empower Your Team

    Identify tasks that others can handle effectively, allowing you to focus on big-picture growth.

    • Marketing: Outsource content creation and campaign management.
    • Project Management: Assign coordination and execution to capable team members.
    • Customer Support: Provide stellar service through a dedicated support team.
    • HR & Hiring: Streamline employee recruitment and management.
    • Sales: Delegate lead generation and follow-up to trusted salespeople.
    3️⃣ AUTOMATE: Save Time and Boost Efficiency

    Eliminate repetitive tasks with automation tools and systems:

    • Customer Communication: Automate nurture campaigns and follow-ups (email, SMS).
    • Marketing: Schedule social media posts, bulk campaigns, and lead communication.
    • Operations: Simplify calendaring, reminders, and hiring workflows.
      • Capturing applications
      • Scheduling interviews
      • Delivering hiring documents
    4️⃣ AI: Leverage Cutting-Edge Technology

    AI tools can revolutionize how you operate:

    • Customer Service: AI-powered assistants handle calls, answer questions, and book appointments.
    • Content Creation: Use AI to generate blogs, articles, marketing emails, and even respond to reviews.
    • Website Communication: Provide 24/7 support for website visitors, schedule appointments, and share pricing information instantly.
    📝 Homework: Apply the KDAA Framework to Your Business!

    This week, take time to analyze your business processes. Identify what you need to KEEP, what you can DELEGATE, what can be AUTOMATED, and where AI can make a difference. Implementing KDAA will streamline your operations, save time, and set you up for massive growth in 2025.

    Need help? We’ve got you covered! Reach out for guidance on implementing these strategies in your business.

    📌 Keywords for this Episode

    New Year, New Plan, growth plan for 2025, business strategies, KDAA framework, Keep Delegate Automate AI, business growth tips, marketing strategies, small business automation, AI for business, scaling your business, productivity tips, automate tasks, business efficiency, AI content creation, small business delegation, customer nurture campaigns, business resolutions, 2025 business goals, social media automation, employee hiring automation.

    💡 Subscribe to SoTellUs Time for weekly tips on growing your business, mastering customer reviews, and implementing cutting-edge strategies for success!

    🔔 Don’t forget to like, comment, and share this video with fellow entrepreneurs looking to level up in 2025. Let’s crush your business goals together!
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    32 mins
  • Year-End Review: Wins, Challenges & 2025 Opportunities

    Year-End Review: Wins, Challenges & 2025 Opportunities
    Dec 31 2024

    Year-End Review: Wins, Challenges, and Opportunities | Reflect, Learn, and Prepare for Success in 2025

    🌟 Welcome to Our Year-End Review! 🌟
    As we wrap up the year, it's time to reflect on the journey—our wins, the challenges we faced, and the opportunities we uncovered. In this special video, we’ll break down the key moments of 2024, the lessons they taught us, and how they’re shaping our vision for an even better 2025. Whether you're an entrepreneur, business leader, or growth enthusiast, this reflection will inspire you to take stock of your own year and set the stage for future success.

    🔑 Key Highlights of the Video:
    1️⃣ Celebrating Wins:

    • The importance of recognizing achievements to boost morale and motivation.
    • Our top successes of 2024: major milestones, new partnerships, and team victories.
    • What was your biggest win this year? Share it in the comments—we’d love to celebrate with you!
    • Lessons learned from our wins: how strategy, teamwork, and innovation drove results.

    2️⃣ Navigating Challenges:

    • Why reflecting on challenges is essential for growth without dwelling on setbacks.
    • Our toughest challenges of 2024 and how we tackled them head-on.
    • Insights on staying resilient and adaptable during uncertain times.
    • What was your biggest challenge in 2024? Let’s discuss how you turned it into an opportunity.

    3️⃣ Exploring Opportunities:

    • How this year’s experiences revealed exciting new opportunities for 2025.
    • The role of AI and emerging technologies in shaping our strategies for the future.
    • Practical tips for identifying market gaps, improving processes, and staying ahead of trends.
    • What opportunities are you focusing on in 2025? Let’s plan for growth together!

    🎯 Actionable Takeaways for You:

    • Reflect on your own wins, challenges, and opportunities from 2024.
    • Identify key lessons learned and use them to set actionable goals for 2025.
    • Embrace innovation—AI and technology will play a significant role in the coming year.
    • Build a plan for growth that prioritizes resilience, creativity, and collaboration.

    💡 Why This Reflection Matters:
    Taking time to review the year is more than just a tradition—it’s a powerful tool for growth. By acknowledging accomplishments, learning from setbacks, and preparing for the future, you set the foundation for sustained success. This video is your chance to pause, reflect, and recharge before diving into the opportunities ahead.

    🙌 Thank You for Being Part of Our Journey!
    We couldn’t have made it through 2024 without the support of our incredible team, clients, and audience—you! Your dedication and engagement inspire us every day.

    ✨ Join the Conversation:

    • What was your biggest win, challenge, or opportunity this year? Share your story in the comments below!
    • Don’t forget to like, subscribe, and turn on notifications so you don’t miss our upcoming content packed with tips for business growth, marketing strategies, and future-focused insights.

    📅 Let’s Make 2025 Incredible Together!
    It’s time to embrace the opportunities ahead and make this coming year one for the record books.

    #YearEndReview #BusinessGrowth #2025Planning #AIinBusiness #WinsAndChallenges #Entrepreneurship #BusinessReflection #Opportunities #SuccessStrategies
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    21 mins

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EDUCATIONAL •INFORMATIVE• ENTERTAINING

If you are a business owner, entrepreneur, or something thinking about starting a business you NEED to listen to this podcast. It teaches you everything from marketing, sales, tracking numbers and basically everything to run a successful SELF sustaining business.

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