In this episode of Social Media Decoded, host Michelle Thames dives into budget-friendly strategies to help solopreneurs and small business owners grow their brands without breaking the bank. If you’ve ever felt limited by a small marketing budget, this episode is packed with practical tips to help you maximize your resources and reach your target audience effectively.

From leveraging organic social media to collaborating with others and creating evergreen content, Michelle shares actionable insights you can implement right away. Plus, she highlights tools like Magic Mind Focus shots to help you stay productive and energized as you tackle your marketing goals.

Whether you’re just starting out or looking to stretch your current budget further, this episode is a must-listen for entrepreneurs ready to take their marketing to the next level in 2025.

What You’ll Learn in This Episode

1. The importance of intentionality in budget-friendly marketing.
2. How to leverage organic social media to grow your business.
3. The power of email marketing and building an engaged email list.
4. How to collaborate with others to reach new audiences.
5. Why repurposing content and using free tools can stretch your marketing efforts.
6. Tips for testing and refining your strategies to maximize results

Links & Resources Mentioned

• 📱 Follow Michelle on Instagram for more marketing tips: @michellelthames
• 🎧 Listen to more episodes of Social Media Decoded. HERE

In this inspiring episode of Social Media Decoded, host Michelle Thames shares her journey from being a side hustler balancing a 9-to-5 and family life to building a thriving business. Michelle dives into the pivotal moments that led her to success and the lessons she learned along the way.

You’ll also discover actionable steps to take your side hustle to the next level, from defining your vision to showing up consistently and creating offers that convert. Plus, learn more about Michelle’s Passions to Profit Tour—your opportunity to connect with her in person—and her Elevate & Empower Community, a space designed for multi-passionate women entrepreneurs ready to grow and scale their businesses.

What You’ll Learn in This Episode

1. Michelle’s personal journey from side hustle to successful entrepreneur.
2. The key mindset shifts needed to create a profitable business.
3. Actionable steps to turn your side hustle into a thriving enterprise.
4. Why clarity, consistency, and community are critical for success.
5. How to join Michelle’s Passions to Profit Tour and her Elevate & Empower Community to take your business to the next level

Links & Resources Mentioned

• 🌟 Join the Elevate & Empower Community: A paid community for multi-passionate women entrepreneurs to connect, grow, and scale their businesses.
• 🎉 Learn about the Passions to Profit Tour: Coming in 2025, your chance to connect with Michelle in person and take your business to the next level.
• 📱 Follow Michelle on Instagram for daily business tips: @michellelthames
• 🎧 Listen to more episodes of Social Media Decoded HERE

In this New Year’s episode of Social Media Decoded, Michelle Thames shares actionable tips to help entrepreneurs, professionals, and side hustlers thrive in 2025. Learn how to set SMART goals, stay consistent, leverage tools, and build your personal brand to achieve success this year. Plus, Michelle announces her upcoming 2025 Passions to Profit Tour and asks for your input on where she should visit!

What You’ll Learn in This Episode:

• How to reflect on the past year and set intentional goals for 2025.
• Practical strategies for staying consistent and building momentum.
• The importance of automating tasks and batching content for efficiency.
• Why personal branding is essential for growth in today’s digital world.
• Details about Michelle’s upcoming Passions to Profit Tour and how to help shape it.

COMPLETE THE PASSIONS TO PROFIT TOUR SURVEY HERE

Join the Conversation:
What’s your top goal for 2025? Share it on Instagram and tag Michelle [@michellelthames].

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If this episode inspired you to take action in 2025, leave a review and share it with someone ready to start the year strong!

In this episode of Social Media Decoded, Michelle Thames takes you behind the scenes of two game-changing online event strategies: revamping an affiliate program and hosting a high-ticket webinar. Discover how these strategic approaches drove engagement, boosted community loyalty, and generated significant revenue. Plus, learn how community-focused events can strengthen relationships and build long-term success for your brand.

What You’ll Learn in This Episode

• How to revamp an affiliate program to drive engagement and empower participants.
• The strategies behind a successful high-ticket webinar that generated $45,000 in sales.
• Tips for boosting show-up rates through targeted email campaigns and social media outreach.
• How to create a sense of community with fun, engaging events like a Christmas Bingo Party.
• Key takeaways for executing flawless online events that connect, convert, and build loyalty.

1. Engage Your Affiliate Program: Host a kickoff event, provide tools and support, and foster community through platforms like Slack to energize affiliates.
2. High-Ticket Webinar Strategies: Focus on addressing pain points, promoting exclusive value, and using strategic reminders to boost attendance and sales.
3. Community Events Build Loyalty: Non-sales-focused events, like a fun game night, strengthen relationships and remind your audience why they love your brand.
4. Details Make the Difference: Whether it’s an affiliate program or webinar, success comes from thoughtful planning, engaging content, and seamless execution.
5. Track Results: Measure show-up rates, sales, and engagement to refine your approach and maximize ROI for future events.

• Michelle’s Marketing Services: Learn how to create impactful events tailored to your brand. Book a connection call here
• Tools for Event Promotion: Email campaigns, Slack communities, and social media strategies.

Don’t Forget to Rate, Review, and Subscribe!
If this episode gave you fresh ideas for hosting online events, leave a review and share it with someone who wants to level up their affiliate programs or webinars. Subscribe to Social Media Decoded for actionable strategies to grow your business and increase visibility.

In this episode of Social Media Decoded, Michelle Thames shares the behind-the-scenes strategies and lessons learned from selling out her 50-person event—and even having standing room only. Discover what it takes to plan, promote, and execute an unforgettable event that not only delivers value to attendees but also converts them into clients. Michelle reveals the tips most people won’t tell you, from overselling strategically to creating an irresistible experience and selling from the stage with confidence.

What You’ll Learn in This Episode

• The importance of overselling your event to account for no-shows.
• How to build excitement and a sense of community before the event starts.
• Strategies for a high show-up rate, including email reminders and private group chats.
• The keys to delivering value and weaving your offer naturally into your event.
• How to handle unexpected situations, like a standing-room-only crowd, and turn them into part of the experience.
• The power of simplicity and teamwork in executing a successful event.

1. Oversell Strategically: Plan for no-shows by selling more tickets than your venue’s capacity. This ensures a full, energetic room.
2. Build Excitement Early: Use email reminders, group chats, and pre-event engagement to make attendees feel like part of a community before the event even begins.
3. Deliver Value First: Provide actionable insights and strategies that attendees can implement immediately, making your offer feel like the natural next step.
4. Adapt to the Unexpected: Be flexible and ready to pivot when things don’t go as planned, turning challenges into opportunities to impress.
5. Simplify for Impact: Streamline your event format to focus on quality over quantity, ensuring attendees leave feeling empowered and energized.

• Michelle’s Marketing Audit Service: Gain clarity and actionable insights to grow your business.
• Join the Elevate & Empower Women’s Entrepreneur Community for advanced strategies and exclusive resources.

Don’t Forget to Rate, Review, and Subscribe!
If this episode inspired you to host your own event or improve your existing strategy, leave a review and share it with someone who needs a little event-planning motivation. Subscribe to Social Media Decoded for more actionable insights to grow your business.

In this episode of Social Media Decoded, Michelle Thames shares her proven system for batching content to save time, reduce stress, and maintain clarity in your marketing strategy. Whether you’re managing social media, blogs, or emails, batching can help you stay consistent and aligned with your business goals. Learn step-by-step how to plan, create, and schedule content efficiently while avoiding burnout.

What You’ll Learn in This Episode

• Why batching is a game-changer for content creators and entrepreneurs.
• Michelle’s step-by-step batching system for social media content.
• How to batch blog posts and email marketing for maximum efficiency.
• Tips for using tools like Canva, Tailwind, and ConvertKit to streamline your process.
• How to stay consistent with batching by creating templates and tracking analytics.

1. Plan with a Content Calendar: Start with monthly themes and break them into weekly topics to stay focused and organized.
2. Batch by Content Type: Dedicate specific days to brainstorming, writing, and designing content to stay in a productive flow.
3. Schedule and Automate: Use scheduling tools like Later or Mailchimp to automate your content distribution and free up time.
4. Repurpose Content: Turn blog posts into social media captions, graphics, and email newsletters to maximize your efforts.
5. Stay Consistent: Treat batching sessions as non-negotiable, use templates, and adapt your strategy as needed to keep the process sustainable.

• Content Scheduling Tools: Later, Planoly, Mailchimp, ConvertKit
• Design Tool: Canva
• Book a Marketing Audit with Michelle Thames HERE: Gain clarity and create a focused content strategy to grow your business.

Don’t Forget to Rate, Review, and Subscribe!
If this episode helped simplify your content creation process, leave a review and share it with a fellow entrepreneur. Subscribe to Social Media Decoded for more actionable tips to grow your business with confidence.

In this episode of Social Media Decoded, Michelle Thames reveals how to use Pinterest as a powerful tool for driving traffic, generating leads, and growing your business—all while you sleep. Learn why Pinterest is more than a platform for recipes and DIY projects, and how to strategically use it to grow your audience, optimize your website traffic, and capture leads passively.

What You’ll Learn in This Episode

• Why Pinterest is a game-changer for businesses looking to generate leads and traffic.
• How to optimize your Pinterest profile to attract your ideal audience.
• Tips for creating click-worthy pins that drive traffic to your website.
• The importance of linking your pins to valuable content that converts viewers into leads.
• How to use Pinterest consistently without spending hours on the platform.
• Where Pinterest fits into your overall marketing funnel and how to turn traffic into results.

1. Optimize Your Profile: Use keywords in your bio and boards to make your profile easily discoverable by your target audience.
2. Create Attention-Grabbing Pins: Use bold text overlays, branded colors, and clear calls-to-action to encourage clicks.
3. Link to Valuable Content: Every pin should drive traffic to a blog post, freebie, or product page that aligns with your business goals.
4. Stay Consistent: Schedule 5-10 pins daily using tools like Tailwind to maintain momentum without added stress.
5. Incorporate Pinterest Into Your Funnel: Use Pinterest as the top of your marketing funnel to drive traffic to optimized landing pages or lead magnets.

• Pinterest Scheduling Tool: Tailwind
• Design Tool for Pins: Canva
• Join Michelle’s Elevate & Empower Women’s Entrepreneur Community: Learn advanced strategies for platforms like Pinterest and grow your business with confidence. LEARN MORE HERE

Don’t Forget to Rate, Review, and Subscribe!
If this episode helped you see the potential of Pinterest for your business, leave a review and share it with a fellow entrepreneur. Subscribe to Social Media Decoded for more actionable strategies to grow your brand.

In this episode of Social Media Decoded, Michelle Thames walks you through how to simplify and strategize your content planning for 2025. If you’ve ever felt overwhelmed by what to post or unsure how to align your content with your business goals, this episode is for you. Discover actionable steps to create a streamlined content calendar, set clear goals, and ensure every piece of content serves a purpose.

What You’ll Learn in This Episode

• Why content planning is essential for a successful marketing strategy in 2025.
• Simple steps to break down the content planning process into manageable tasks.
• How to set clear goals and create content that aligns with them.
• The importance of knowing your audience and using content pillars to stay focused.
• Tips for building a content calendar with monthly themes and weekly topics.
• How to batch and schedule content to save time and maintain consistency.
• Strategies for aligning your content with your offers to drive conversions.

1. Set Clear Goals: Define what you want to achieve in 2025 and let your content bridge the gap between where you are and where you want to be.
2. Know Your Audience: Create content that resonates with your audience’s pain points and interests to foster engagement and trust.
3. Use Content Pillars: Focus your content on 2-3 main themes that align with your expertise and audience needs.
4. Plan Monthly Themes: Assign a theme to each month to keep your content cohesive and aligned with your goals.
5. Batch and Schedule Content: Dedicate time to create and schedule content in advance to stay consistent and stress-free.
6. Align Content with Offers: Ensure every post, Reel, or story serves a purpose and leads your audience toward your offers.

• Free Content Planner: Download Michelle’s free planner to map out your 2025 content strategy with ease. HERE
• Content Scheduling Tools: Consider using tools like Later or Planoly to streamline your posting process.

Don’t Forget to Rate, Review, and Subscribe!
If this episode helped you feel more confident about your 2025 content strategy, leave a review and share it with a friend. Subscribe to Social Media Decoded for more actionable insights to level up your marketing game.