On this episode of the Social Studies Show! Today, we’re thrilled to introduce David Mesfin - a visionary Creative Director at Innocean, specializing in automotive campaigns for Genesis, Hyundai, and Kia.

With over 15 years of expertise, he has orchestrated award-winning campaigns for major events like the Super Bowl, FIFA, and the NFL, launched global brands, and directed the acclaimed documentary Wade in the Water, a powerful exploration of Black surf culture that has earned worldwide recognition and distribution deals with Amazon, PBS and Comcast generating 163 million media impressions.

From leading dynamic teams to collaborating with C-suite executives, David’s career exemplifies innovation across digital, social, and experiential platforms."

The episode covers key aspects like pre-production, where careful preparation and balancing brand guidelines with creativity are essential. It explores the sacrifices often required to meet tight deadlines, along with the importance of time management to efficiently collaborate with clients and bring their vision—and products—to life. Viewers also gain insights into building a capable crew, a crucial element in executing complex shoots, and learn about the post-production process that adds the final polish to the campaign. Ideal for both aspiring and established creatives. Keeping it real and relatable, the show provides valuable lessons on producing impactful visuals while navigating the challenges of a fast-paced and competitive industry.

Welcome to another exciting episode of the Social Studies show! Today, we are thrilled to introduce our special guest, Fred Sands IV, an exceptionally talented Art Director and Graphic Designer hailing from the vibrant city of New York. Fred Sands, IV has an impressive background, having served as the Design & Production Coordinator at PAPER Magazine, where he honed his creative skills to perfection. But Fred's creative journey doesn't stop there. His personal work is deeply rooted in nostalgia and culture, and his primary objective is to craft designs that seamlessly blend innovation with a sense of familiarity. With a remarkable decade of experience in the fields of freelance artistry and graphic design within the production and media industry, Fred boasts an impressive clientele that includes big names like Netflix, Jada Pinkett-Smith, Allyson Felix, MTV, Issa Rae Productions, SKYY® Vodka, and many more. His work isn't just about aesthetics; it's about pushing boundaries, revolutionizing digital storytelling, and forging partnerships with brands that aim to establish a groundbreaking voice through design. Fred Sands, IV's creative prowess has not gone unnoticed. He's a recipient of the Muse Creative Awards in 2021, winning the prestigious Best Magazine Cover Series in Advertising for his outstanding work. Additionally, he clinched the Platinum Winner title for his exceptional art direction and design in PAPER's Black History Month Covers, featuring prominent figures like Lena Waithe and the casts of Boomerang and Twenties on BET. So, get ready to dive deep into the world of art, design, and creativity as we explore the innovative and inspiring journey of Fred Sands, IV, on today's episode of the Social Studies show. WWW.SOCIALSTUDIESSHOW.COM SEE FRED'S WORK AT - http://ivourth.com/home