Soul & Science: Fast Forward Your Marketing Mind

By: Mekanism and Jason Harris
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  • Summary

  • In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

    Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

    Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

    At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

    Brought to you by Mekanism.
    2024 Mekanism
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Episodes
  • #82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group

    #82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group
    Dec 16 2024
    What’s the secret to building lasting and successful partnerships? This week, we dive into the Soul & Science of agency-client relationships with Stephen Boehler, founder of Mercer Island Group and former Procter & Gamble brand manager. Stephen shares his journey from growing up in a family business to leading one of the most respected agency search consultancies. Learn how a serendipitous flight led to the creation of Mercer Island Group, his lessons from turning around the Pringles brand, and why fostering chemistry between teams is vital for innovation and growth.

    What’s in this episode?
    • Why short-termism is a growing challenge—and how to refocus on long-term brand building.
    • Tips for creating meaningful client-agency relationships that stand the test of time.
    • How training gaps are impacting the marketing industry—and what we can do about it.

    Brought to you by Mekanism.
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    38 mins
  • #81: Disrupt and Scale | Erika Badan, CEO at Food52

    #81: Disrupt and Scale | Erika Badan, CEO at Food52
    Dec 9 2024
    Let's talk about the Soul & Science of disrupting an industry and scaling a business. This week, Jason sits down with Erika Badan, CEO of Food52, to discuss her journey from early career uncertainty to becoming a leader in the home goods and lifestyle industry.

    Erika shares how her time at Barstool Sports taught her to embrace risk, her vision for reimagining Food52’s role in the market, and the importance of building brands that connect authentically with their communities. From navigating investor relationships to cultivating a team capable of disruption, Erika’s insights offer a fresh perspective on leadership in today’s dynamic business environment.What’s in this episode?
    • Lessons on scaling businesses while staying true to your brand’s essence.
    • The role of adaptability and intuition in managing teams and growth.
    • Why community and fearless experimentation are central to long-term success.
    Brought to you by Mekanism.
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    37 mins
  • General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea

    General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea
    Nov 11 2024
    This week, we’re throwing it back to a classic episode that won us not one, but two Signal Awards.

    Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills, is a brand growth champion with over 22 years of experience.

    In his role at General Mills, Doug has worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across household names in addition to General Mills, with roles at Gap and Walt Disney Studios.

    On today’s episode you’ll learn:
    • How a company that’s not only a household name, but 167 years old – can still disrupt their categories.
    • What makes an idea not only great, but a scalable $50 million business idea.
    • The value of good old fashioned pen and paper when framing and solving big picture problems.
    • There’s no company so big that it shouldn’t keep finding new opportunities for growth.
    Brought to you by Mekanism.

    *This episode originally aired in October 2023
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    30 mins

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