How do you start a wine making partnership with Sarah Jessica Parker? It turns out, all you have to do is ask - as long as you have an award-winning wine brand and savvy business partners with years of experience. In this special episode, we have the pleasure of speaking with New Zealanders and business partners Tim Lightbourne and Rob Cameron of Invivo - where Rob is the winemaker and Tim is the director. After getting their degrees in physiology and one of them starting a pain relief cream business (not a joke), these childhood friends found themselves at a pub in England and hatched the plan for Invivo wines. Years of sweat and grit got them to where they are today, with an internationally known and distributed wine brand, and collaborations with Graham Norton and Sarah Jessica Parker. And in case you think these are just names slapped on the labels, Tim and Rob ensure that Norton and SJP are directly involved in the blending of their wines. Listen in to hear about their fascinating story, how storytelling is at the center of what they are trying to create, and learn more about their motto “Break Dumb Rules.”

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