In this episode of Marketers Talking Marketing, Jess Gonzalez sits down with Angela Frank, a fractional CMO, to delve into her extensive experience in the marketing industry. Angela is celebrated for her expertise in crafting marketing strategies that are cost-effective yet highly successful. She shares invaluable insights into the world of marketing ecosystems, discussing how businesses can achieve profitability and cost efficiency amidst the evolving business landscape.

Throughout the episode, Angela emphasizes the importance of cohesive brand messaging and consistency across all platforms. She explains how psychological safety in marketing is crucial for building trust and loyalty among customers. “Often, similar to what you're saying, when I would look at it, it would be, okay, well, you're doing email marketing in a vacuum,” Angela points out, underscoring the need for integrated marketing strategies.

Key topics covered in this episode include:

• How can brands start with a clear marketing goal and statement?
• What is the significance of creating a marketing ecosystem for lasting success?
• How can diversifying marketing channels mitigate risks in today's digital landscape?
• What are the best practices for optimizing email marketing strategies to drive revenue growth?

Tune in to explore these questions and empower your brand with data-driven decisions and customer-centric approaches. Plus, Angela offers a free digital download of her book, which covers various marketing topics in depth