• Storied: San Francisco

  • By: Jeff Hunt
  • Podcast

Storied: San Francisco

By: Jeff Hunt
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  • Summary

  • A weekly podcast about the artists, activists, and small businesses that make San Francisco so special.
    Copyright 2024 Storied: San Francisco
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Biographies & Memoirs Social Sciences
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Episodes
  • Amparo, Pattye, Lorenzo, and Willy Vigil/Puerto Alegre, Part 2 (S7E5)

    Amparo, Pattye, Lorenzo, and Willy Vigil/Puerto Alegre, Part 2 (S7E5)
    Jan 14 2025
    In Part 2, we pick up where we left off in Part 1. The siblings use which school they were going to estimate the date of the family's move to Valencia Street to live above Puerto Alegre. Just one example: When Amparo was set to attend Mission High, they moved the school to Poly out near Kezar Stadium while Mission was retrofitted. Then we turn to noteworthy things that have happened at Puerto Alegre in the 50-plus years that it's been open. Amparo shares how their dad, Ildefonso Vigil, brought pinball machines and a pool table into the restaurant. At one point, because Willy, Lorenzo, and one of their cousins got into fish, a 55-gallon tank went up in the front window. Their dad was also known to rescue dying plants he found around the neighborhood. Amparo got married when she was 16 and had a kid the next year. By 19, she had divorced and moved back in with her family. She got a day job at an insurance company, which gave her access to a typewriter. With that, she was able to create the first typed menu for the restaurant. Prior to that, the menu had been written by hand. The brothers being boys and all, they started to get into cars. They built cars and did some (probably illegal) racing. Other siblings would go watch, but at least one always stayed behind to help out at the restaurant. Over the years, the menu evolved. The neighborhood was changing. The clientele in the restaurant needed to pivot. Their parents introduced fried chicken and milkshakes at one point, a carryover from the Mexico Lindo days. Their mom, Maria Refugio Vigil, also made fresh flour tortillas. Willy and Lorenzo were big, big fans of those. They'd grab them as soon as they were ready, slap some refried beans on them, roll 'em up, and eat away. At this point, Amparo tells the story of El Faro taqueria. Going back to the Mexico Lindo days, El Faro was just down the block. Kitty-corner to that was a place called Johnny's. The owner of El Faro would ask the siblings, "What'd ya get over there?" Johnny's eventually made poboy sandwiches, and the Vigils ate those up, literally. Those poboys inspired the owner of El Faro to create burritos. This story is, quite possibly, the burrito origin story. Getting back to the topic of other immigrants from Ayutla in San Francisco, Amparo tells us about a club in the Mission where folks from that small town in Mexico would get together. The wife of the owner of La Rondalla (RIP) was from Ayutla. The owners of Don Ramon's and Taqueria La Cumbre were from there, as well. Back to Puerto over the years, Amparo talks about how their dad always wanted a liquor license. He'd served beer and wine since they opened, but he wanted to expand. The owner of Vic's next-door (where Blondie's is today) was retiring and selling his license, and Ildefonso bought it. That changed everything. Willy tells us about the learning curve to running a bar. This was around 1982 or so. Their liquor sales rep helped teach them how to set up a bar. Most importantly—he taught them how to make margaritas. Willy says he brought friends in to help "test" his new concoctions. It didn't take him long to get it down ... with ample feedback, of course. One casualty of the liquor license, unfortunately, was the fishtank. Next was the pool table. A familiar site around The City today, but rarer back then, they started to experience folks lining up for a table or a seat at the bar. We spend some time talking about a specific host from Puerto's past—Tirso, who has been beloved by me and my friends for decades now. We all talk about how much we love Debbie Horn (former server at Puerto, current co-owner of Royal Cuckoo Organ Lounge). Amparo tells us about the art on the walls inside Puerto Alegre. It's not just for decoration. Rather, the restaurant serves as a community art gallery. What began as mostly neon beer company signs adorning the space turned into regular art shows and events that add to the magic that is Puerto Alegre. Over the years, Amparo started collecting posters and art of various aspects of Mexican history. Figures like Zapata and Pancho Villa went up as framed posters. That turned into Carnaval-related art. A friend who was a regular patron of the place and a photographer himself helped with that. This was roughly 20 years ago. When Carnaval season was over that first year, they wanted a new show. Another regular customer and artist, Bird Levy, suggested a show to honor Frida Kahlo on her birthday in July. That has become an annual show every July. The Vigils connected with Mission artist Calixto Robles to do a show at Puerto Alegre. They've done shows with Calixto's wife, Alejandra, as well. They've done art shows on women during March (Women's History Month). There've been shows on resistance, climate, and Day of the Dead. And just as a true gallery would, they throw art-opening parties. Willy shares what the restaurant has meant to him and his life. He met ...
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    45 mins
  • Amparo, Pattye, Lorenzo, and Willy Vigil/Puerto Alegre, Part 1 (S7E5)

    Amparo, Pattye, Lorenzo, and Willy Vigil/Puerto Alegre, Part 1 (S7E5)
    Jan 7 2025
    Puerto Alegre has been one of my favorite places in San Francisco since around the time I moved here in 2000. I'm finally able to share their story here, and I'm humbled and honored to do so. In Part 1, we meet the Vigil siblings—Amparo, Lorenzo, Willy, and Pattye. Their parents opened Puerto Alegre around 1970, and these four continue their family's legacy on Valencia to this day. ​To start things off, we travel to Ayutla, Jalisco, Mexico, which is where the Vigil family came from. Their dad was one of five boys and several sisters in his own family. They were working class folks who didn't have a lot of money, and so they decided to leave. Following a couple of his older brothers, their dad came to California when he was 14. He started in the southern part of the state and made his way north, working mostly in fields. The brothers from this older generation all ended up in San Francisco, where they lived together and eventually brought their wives up to join them. The Vigil siblings' dad had known their mom back in Mexico, and brought her to The City around 1957. At this point in the recording, we go on a sidebar about the size of Ayutla and how much it's grown over the years. The Vigil siblings do visit their family back in Mexico from time to time. Before their parents got started in the restaurant business, their dad worked at a laundromat here in SF on 17th Street. They had their first baby, an older sister who isn't affiliated with the restaurant at all, and made ends meet to support her. Their mom stayed home to care for their sister, and it was around this time that she started cooking. The parents lived in a shared space with family around 14th and Folsom before a move south to 24th and Folsom when one of the uncles bought a house there. More and more members of their dad's family moved to San Francisco, and the Puerto Alegre Vigils bounced around the Mission from home to home during this time. Their dad's idea was to save up enough to move back to Mexico (ed. note: The idea of saving money in San Francisco today is a different story). But eventually, the opportunity to buy an entire building, which came with a restaurant on the ground floor, arose, and their dad seized on that. That spot was between 19th and 20th streets on Folsom. And so the family moved again. Several members of their parents' generation worked at that first restaurant, which was known as Mexico Lindo. (The space is still a Mexican restaurant today—Chuy's Fiestas.) Various members of the family, including the Vigil siblings when they were young, took turns working at Mexico Lindo. Eventually, that worked out to different families taking over the restaurant for yearlong stints, while others went and worked other jobs. Two uncles branched out to open Vigil's Club, in the spot that today is Asiento, 21st and Bryant. The siblings' dad and one of his brothers stayed back at Mexico Lindo. In one of those years "off," 1968 or '69, the siblings' dad decided he didn't want to be away from the restaurant business for such a long period of time. He went looking and found the spot on Valencia between 16th and 17th where Puerto Alegre is today. The building's street-level space had been a second-hand store. The Vigils' dad built it out as a restaurant. Back then, Valencia was known as "auto row" and "funeral row." It was much different than it is today. The space next door, where Blondie's is today, was a bar called Vic's. We go on a quick sidebar about how, many years ago, it was common for kids to go into bars in San Francisco. It's something that comes up from time to time on this podcast. ​Then Amparo lets us know how good their dad was, even at his first restaurant, about creating spaces where people would want to hang out. Among other touches, he placed pinball machines and a jukebox in the eatery on Folsom. On the weekends, they served birria and menudo, which didn't hurt the operation at all. Getting back to their dad's venture over to Valencia, the siblings discuss the idea that he and their mom were really branching out on their own after so much time in business with their family members. But the new space, having previously not been set up as a restaurant, needed work done on it. A lot of work. There's a side story about a contractor from Watsonville who stiffed their dad on a deposit he'd handed over. Some of the siblings joined their father to chase the guy down. Wild. The new restaurant would be called Puerto Alegre. Pattye lets us know the meaning of the phrase in English, which is "happy port." The menu was all original, of course. Some items, in fact, came from Mexico Lindo. Many of the recipes were their mom's or their aunts'. Chile verde, enchiladas, chile rellenos, and chile Colorado were mainstays. Back at the old place on Folsom, the siblings all worked when they were kids. Their dad even built a box they could stand on to clean the meat for menudo. When he opened his place on Valencia, ...
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    37 mins
  • Sharing Stories: Keoni Washington (S7 bonus)

    Sharing Stories: Keoni Washington (S7 bonus)
    Dec 17 2024

    This bonus episode is presented in collaboration with the Chronicle Season of Sharing Fund.

    ​Season of Sharing Fund gave some peace of mind to aspiring boxing champ Keoni Washington, who became parent and breadwinner to his brothers after their mother passed away early in the pandemic. We meet him at the East Bay apartment he shares with three of his brothers. Keoni received rental assistance from Season of Sharing Fund in 2023, which has allowed him and his brothers to stay in their home. If you want to hear more profiles of help and hope, go to https://podfollow.com/1781750916. And if you want to find out how you can help neighbors in crisis, go to SeasonofSharing.org/podcast
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    23 mins

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