In this commentary, Deborah Fell examines the psychology of entrepreneurship, drawing from her conversation with Net at Work Co-Founder and Co-CEO Eddie Solomon. Through stories of infrastructure pioneers, transformational leaders, and second-generation successors, she reveals how true entrepreneurs share an unshakeable mindset – they may pivot, but failure is never an option.
Listen to the full episode here.
Eddie Solomon - Co-Founder & Co-CEO
Eddie has over two decades of entrepreneurial experience in the technology and services industry. In 1996, Edward co-founded Net at Work, offering a service-oriented approach to IT and network support. As an owner of an emerging business, Edward completely understands the value of executive-level involvement- and its contribution to a project’s ultimate success- from the earliest planning stages through completion and beyond.
Additionally, Eddie has co-founded several start-ups, including Docutrend Imaging Solutions, a managed provider of office equipment and print management services; Cloud at Work, a hosting services provider; Pixafy, an eCommerce agency recently acquired by Kensium, LLC. with a focus on integration to ERP, and Swype Payments, a payment processing provider acquired in 2021 by FortisPay. Eddie serves on the board for Young Jewish Professionals (YJP), a not-for-profit organization focused on providing business, educational, and mentoring opportunities for the new generation of Jewish business leaders.
In 2021, Edward was named to the Top 100 Most Influential People in Accounting.
Before starting Net at Work, Edward worked in commercial and investment banking for Republic National Bank and NatWest Markets, where he managed accounting for real-estate properties and restructured Chart of Accounts, respectively. Edward received his MBA in Finance from Baruch College, NY.
Company Overview
Net at Work is a well-established IT service provider based with offices in the United States, Canada, and India specializing in software solutions and services for small and medium-sized businesses. Founded in 1996 and headquartered in New York City, the company has grown to over 450 remote-based, full-time employees. Net at Work’s core offerings include software sales, implementation, managed services, fractional CIO, and hosting services for ERP, CRM, HRMS, and e-commerce solutions.
Net at Work serves a diverse North American client base exceeding 6,000 customers across various industries such as service, distribution, manufacturing, retail, software, technology, healthcare, not-for-profit, and construction. Providing a strong portfolio of value-added professional and managed services, Net at Work partners with industry-recognized software publishers like Sage, Oracle NetSuite, Acumatica, Creatio, and Rippling to provide comprehensive business management solutions. In addition to its primary services, the company offers IT-managed services and private hosted cloud services through its sister company, Cloud at Work and a strong alliance program that includes Sage 100/300 ERP resellers and over 300 managed service providers. Net at Work’s technology solutions, deep business expertise, and strategic partner network together provide highly adaptable and scalable solutions that empower clients to optimize performance and drive growth.