• Sydney & London: Co-opetition - the art of co-operatively competing

  • Oct 25 2022
  • Length: 27 mins
  • Podcast

Sydney & London: Co-opetition - the art of co-operatively competing

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  • Summary

  • How are two world-class cities re-thinking their purpose and delivering against their values? BE Sydney's Lyn Lewis-Smith gets the inside scoop from Rose Wangen-Jones, Managing Director, Marketing, Destination & Commercial at London & Partners, on everything from the strategic thinking underpinning their latest activities to their innovative marketing collaboration with Paris.

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