• Taking a Flower Shop from $600k to $9 Million

  • Jan 6 2025
  • Length: 1 hr and 50 mins
  • Podcast

Taking a Flower Shop from $600k to $9 Million

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  • Summary

  • Michael Jacobson bought his uncle's barely-profitable 45-year-old flower shop in LA. In 4 years he's grown it 16x.

    Topics in Michael’s interview:

    • Revamping his uncle’s flower shop
    • Replacing the overpriced phone system
    • Building custom software for the floral industry
    • Why flower shops are hard to run
    • How “wire services” like 1-800 Flowers work
    • Switching to Google Ads for better ROI
    • Doubling revenue with a new website
    • Operating as a digital-first brand with physical locations
    • Becoming the French Florist franchise
    • Why he’s not interested in private equity money

    References and how to contact Michael:

    • LinkedIn
    • michael@frenchflorist.com
    • French Florist

    Work with an SBA broker who focuses exclusively on helping entrepreneurs buy businesses:

    • Matthias Smith of Pioneer Capital Advisory

    Get a complimentary IT audit of your target business:

    • Email Nick Akers at nick@inzotechnologies.com, and tell him you’re a searcher

    Get a free review of your books & financial ops from System Six (a $500 value):

    • Book a call with Tim or email hello@systemsix.com and mention Acquiring Minds

    Connect with Acquiring Minds:

    • See past + future interviews on the YouTube channel
    • Connect with host Will Smith on LinkedIn
    • Follow Will on Twitter
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