• The Alignment Advantage: Sales and Marketing Edition

  • By: Benjamin Ard
  • Podcast

The Alignment Advantage: Sales and Marketing Edition

By: Benjamin Ard
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  • Summary

  • We interview the best sales and marketing leaders in tech to share their unique insights from years of experience. While we focus on all aspects of marketing and sales, we emphasize how alignment between the two departments can be a superpower for your business.
    Benjamin Ard
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Economics
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Episodes
  • How can sales and marketing work better together?

    How can sales and marketing work better together?
    Feb 28 2023

    Jen Gray is one of the best marketing leaders that I know. She brings years of tech experience to the table and has worked with her fair share of sales leaders. If you're a sales leader and want to learn how to get along with marketing better - this is the podcast episode for you.


    For more information on Masset - visit Masset.ai
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    27 mins
  • How does AI play a role for marketers in the future?

    How does AI play a role for marketers in the future?
    Jan 31 2023

    In this episode we interviewed Storyy.co's co-founder, Connor Snyder. As always, we discussed marketing and sales alignment, but also dove into how AI is going to change the future of marketing.

    This podcast is brought to you by Masset. The tech business content/asset hub built to align your whole organization. For more information about Masset, visit Masset.ai.
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    45 mins
  • What happens when you interview a tech company's marketing and sales leader at the same time?

    What happens when you interview a tech company's marketing and sales leader at the same time?
    Jan 24 2023

    On this episode of the podcast we interview Jake and Miles, the vp of marketing and vp of sales of Bola.ai. We dive into what it takes to have a great relationship with each department. It's always lot's of fun to have both leaders on the same time and we are so grateful for the insights they brought to the podcast.


    Click here to learn more about Bola.ai. 


    As always, this podcast was brought to you by Masset. The ultimate marketing asset hub for your tech business. To learn more, visit Masset.ai
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    45 mins

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