• The Billboard Mastery Podcast

  • By: Frank Rolfe
  • Podcast

The Billboard Mastery Podcast

By: Frank Rolfe
Listen for free

  • Summary

  • Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.
    © 2022 Outdoor Billboard University
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Economics Personal Finance
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Episodes
  • How Honesty Is A Strong Negotiating Tool

    How Honesty Is A Strong Negotiating Tool
    Jan 3 2025

    So the property owner wants too much ground rent. What should you do? How about just telling them the truth? In this Billboard Mastery podcast we’re going to explore one of the most powerful negotiating tools you have at your disposal: telling the truth in the strongest possible fashion.
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    7 mins
  • Tips On How To Set Property Owner Compensation

    Tips On How To Set Property Owner Compensation
    Dec 20 2024

    The standard billboard ground lease involves trading the right to place a sign on the land in exchange for a monetary payment. But how do you decide that that amount should be? In this Billboard Mastery podcast we’re going to explore some techniques that help steer you towards a land rent that is fair for both parties.
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    7 mins
  • Strategies To Own The Land Under Your Sign

    Strategies To Own The Land Under Your Sign
    Dec 4 2024

    The majority of billboards in the U.S. are located on leased land. But a tiny fraction are cases where the sign owner also controls the land underneath, which gives them unique stability. In this Billboard Mastery podcast we’re going to explore the strategies used to own the land as well as the sign.
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    8 mins

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