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Episode Description:

Break Your Business

In this episode , Michael James Johnson dives into the counterintuitive concept of intentionally “breaking” your business to identify and fix weak points. Using relatable analogies, like the challenges of marriage, and real-world examples from his own experiences, Michael explains why successful businesses thrive on what breaks—and how to prepare your systems for unexpected opportunities.

From overrun phone lines to inventory shortages, Michael shares actionable strategies to tackle common breakages in your business, including the transformative power of the “Vacation Test.” Discover how to shift your mindset, embrace the cracks, and build a company that not only survives but thrives under pressure.

Plus, hear how these principles tie into Michael’s SOAR Coaching Program and how you can apply them to create a scalable, resilient business that’s ready for anything.

If you’ve ever felt overwhelmed when things go wrong, this episode will change how you see breakages—and turn them into your greatest opportunities.

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Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠

Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈

Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠

Excellence isn’t a destination—it’s a journey we create for our customers, step by step.

Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don't just aim at scaling your HVAC business-they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don't just aim to survive-thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let's grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don't just aim at scaling your HVAC business-they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 In Our HVAC Mastermind Community you will leanr how to sell HVAC, HVAC business marketing, and HVAC Business Pricing 💡 HVAC Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 HVAC Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don't just aim to survive-thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let's grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠

In this episode, Michael Johnson sits down with Jen McKee, the powerhouse behind Kee Hart Marketing https://keehartmarketing.com/, to dive into the art and science of social media for trade businesses. Known for her innovative approach to storytelling and content creation, Jen has revolutionized how HVAC, plumbing, and other trade companies connect with their audiences online. With a deep understanding of what engages viewers—spoiler: it’s not stock photos of HVAC units—Jen shares practical, actionable tips for building a relatable brand, telling compelling stories, and turning social media into a powerful lead-generating tool. If you’ve ever wondered how to create engaging content that resonates with homeowners and grows your business, this is the conversation you don’t want to miss! 00:00 Introduction to Social Media Marketing for Trades 03:00 Jen McKee's Journey into Social Media Marketing 05:53 Storytelling in Non-Emotional Industries 08:57 Creating Engaging Content Without Extra Time 12:01 The Importance of Authenticity in Content Creation 14:52 Understanding Your Audience and Their Needs 17:58 Navigating Negative Feedback on Social Media 20:58 The Long Game of Social Media Marketing 24:01 Effective Strategies for Social Media Success 26:57 Getting Started with Social Media Marketing 30:11 Conclusion and Resources for Further Learning
Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 In Our HVAC Mastermind Community you will leanr how to sell HVAC, HVAC business marketing, and HVAC Business Pricing 💡 HVAC Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 HVAC Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Interview on the Beyond Your Why Podcast

Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together! Michael James Johnson HVAC Technician and HVAC Business Coach