The CPG View

By: The CPG View
  • Summary

  • The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
    The CPG View
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Episodes
  • Driving E-Commerce Excellence: Wendell Venerable on Strategy, Growth, and Consumer Engagement (Wendell Venerable, Vice President - Global eCommerce at Congo Brands)
    Jan 16 2025

    Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce?

    With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape?

    What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo Brands?

    How do you foster collaboration between your eCommerce teams and other departments, like marketing and supply chain, to ensure seamless execution of digital initiatives?

    What excites you the most about the future of eCommerce in the CPG industry, and how do you see new technologies and consumer trends shaping the way brands will engage with customers in the coming years?

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    20 mins
  • Scaling with Purpose: Mike Beckham on Building a Mission-Driven Brand (Mike Beckham, Co-Founder and CEO of Simple Modern)
    Jan 9 2025

    What inspired the founding of Simple Modern in Oklahoma, and how has the company evolved since its establishment in 2015?


    Could you share some insights into the unique styles and designs that set Simple Modern products apart in the market?
    In what ways do you believe e-commerce can continue to evolve and innovate to better serve customers and communities in the future?


    Can you tell us more about Simple Modern's commitment to giving back to communities worldwide through its profits?
    What role does innovation play in the ongoing success and growth of Simple Modern as a leading brand in the drinkware and consumer goods industry?


    Can you discuss any upcoming initiatives or projects that Simple Modern has planned to further its impact on communities or expand its product line?

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    23 mins
  • Redefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)
    Dec 23 2024

    DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities?

    As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo? How do you ensure that these relationships remain strong and mutually beneficial in such a dynamic environment?

    DoorDash started as a food and restaurant delivery service but is now expanding into Retail & Grocery. How does a partner like PepsiCo leverage this vis a vis partnership with DoorDash and what new opportunities do you both see in this space?

    DoorDash emphasizes making intentional decisions grounded in company values. How do you balance the need for logical, data-driven decision-making with the empathy required to serve a diverse range of users, from Dashers to Merchants to Customers?

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    38 mins

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