Can you share the inspiration behind founding Volcanic Retail and some of the key factors that drove its rapid growth, leading it to be one of the fastest-growing retail brands?

With your experience scaling over 500+ brands worldwide, what common challenges do you see brands facing in today’s retail landscape, and how do you help them overcome these?

You’ve held roles from consultant to CEO, even teaching business—how have these diverse experiences shaped your approach to leadership and innovation in retail?

Having collaborated with high-profile names like Mark Cuban and Lori Greiner, what have been some of your biggest takeaways from working with industry icons?

With your deep involvement in the retail ecosystem, especially through initiatives like Retail War Games and Retail Collective, how do you envision the future of retail, and what strategies should brands focus on to stay competitive?

As the Chief Experience Officer overseeing a wide range of teams—Creative, Strategy, CX, Retail Media, and DTC—how do you ensure alignment across these diverse functions to deliver a seamless customer experience?

Creative and customer experience are often seen as separate disciplines, but you manage both. How do you balance creativity with customer insights to craft experiences that are both engaging and effective for clients?

Retail media and direct-to-consumer channels are evolving rapidly. What trends are you seeing in these areas, and how is OCG adapting its strategy to help clients stay ahead in an increasingly competitive marketplace?

With customer experience being more crucial than ever, what innovative approaches or technologies are you implementing to enhance the customer journey? Can you share any recent successes where these innovations made a significant impact?

Looking to the future, what excites you the most about the evolving landscape of retail media, DTC, and customer experience? Are there any emerging trends or technologies that you believe will have a lasting impact on how brands connect with their audiences?

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf?

What was the process like of selecting your tech partner to help address those challenges?

How did your team work to create content that would effectively maximize the algorithm across retailers?

Looking ahead, what are some of the trends or innovations in the digital marketing and content space that you and your team are keeping an eye on?

With the increased demand for quality content from consumers, what are some of the strategies and tactics that you and your team have implemented to ensure that Kraft Heinz is meeting those expectations?