In this unfiltered episode of The Chris Hanna Show, I pull back the curtain on my solopreneur journey—from the corporate grind to taking the ultimate risk: betting on myself. I dive into the failures that hit hard (but taught me even harder), the pivots that saved my business, and the tools and partnerships that became game-changers. We’ll talk pricing strategies that actually work, why feedback is a goldmine for growth, and how to avoid the burnout trap that so many entrepreneurs fall into.

If you’re ready to embrace failure, adjust your game plan, and start building a business that fuels your passion instead of draining it, this is the episode you can’t afford to miss. Tune in, level up, and find the right “who” to help you succeed.

🎙 Listen now and take the first step toward owning your entrepreneurial journey!

For more information about Chris Hanna, visit https://chrishanna.ca

If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.

Summary

In this episode, Chris Hanna discusses the importance of being everywhere in content marketing. He emphasizes the need to be strategically omnipresent across multiple platforms to reach a broader audience and increase visibility and awareness. By being seen in various channels, you can reinforce your message, build authority and trust, and establish your brand as an expert in your field. Hanna also highlights the importance of leveraging platform strengths and resilience against platform changes. He provides practical steps to be everywhere in content marketing effectively.

Takeaways

• Being everywhere in content marketing is a necessity in today's digital landscape.
• Increasing visibility and awareness through multiple touchpoints helps people remember and recognize your brand.
• Reaching a broader audience requires being present on different platforms that cater to different demographics and interests.
• Building authority and trust is achieved by consistently delivering quality content across all platforms.
• Leveraging platform strengths allows for more effective communication of your message.
• Being strategically omnipresent provides resilience against platform changes and reduces the risk of relying on a single platform.

Chapters

00:00 The Importance of Being Everywhere in Content Marketing
01:26 Increasing Visibility and Awareness
03:13 Reaching a Broader Audience
04:09 Building Authority and Trust
05:06 Leveraging Platform Strengths
06:01 Resilience Against Platform Changes
08:28 Being Strategically Omnipresent

For more information about Chris Hanna, visit https://chrishanna.ca

If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.

Summary

In this episode, Chris Hanna discusses how to maintain focus in your content strategy and avoid the distractions of shiny object syndrome. He emphasizes defining core objectives and knowing your audience to guide your decision-making. Chris also highlights the need to set clear guidelines, prioritize quality over quantity, and be strategic with your time and resources. He advises regularly reviewing and adjusting your strategy to align with your objectives and audience needs. Finally, Chris encourages avoiding comparisons and fads to stay true to your brand strategy.

Takeaways

• Define your core objectives to guide your content strategy.
• Know your audience and tailor your content to address their needs and interests.
• Set clear guidelines to determine which opportunities are worth pursuing.
• Prioritize quality over quantity to build a loyal audience and achieve your objectives.
• Be strategic with your time and resources, avoiding unproven or new ventures.
• Review and adjust your strategy to align with your objectives and audience needs.
• Avoid comparisons and fads, and stay true to your brand strategy.

Chapters

00:00 Introduction: The Challenge of Shiny Object Syndrome
00:59 Define Your Core Objectives
01:56 Know Your Audience
04:22 Set Clear Guidelines
05:46 Prioritize Quality over Quantity
06:40 Be Strategic with Your Time and Resources
08:06 Review and Adjust Your Strategy
08:22 Avoid Comparisons and Fads
09:19 Conclusion: Maintaining Focus in Your Content Strategy

For more information about Chris Hanna, visit https://chrishanna.ca

If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.