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In this episode of The Complete Agent Podcast, Ian Storey and James Kendall sit down with Elaine Penhaul, founder of Lemon and Lime Interiors, to explore the powerful role home staging plays in today’s property market.

From her unexpected leap from mathematician to interior design expert, Elaine shares how necessity became passion — and how her award-winning staging transforms luxury homes into irresistible listings.

Discover why presentation matters more than ever, how staging can dramatically influence asking prices, and what agents and homeowners alike can do to prepare homes for maximum impact.

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🔑 Key Highlights:

•Elaine’s journey from numbers to interiors — and how it changed her career

•Why staged homes are 5x more likely to achieve the asking price

•Practical tips for agents and homeowners on preparing properties for sale

•The critical role of marketing, presentation, and first impressions in the premium property space

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👤 Guest Info:

Elaine Penhaul

Founder, Lemon and Lime Interiors

•🌐 Website

•🔗 LinkedIn: Elaine Penhaul

•📸 Instagram: @lemonandlimeinteriors

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Don’t miss this insight-packed conversation with one of the UK’s leading staging experts.

Subscribe now for more expert advice on selling, styling, and succeeding in estate agency.

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Check out the new Complete Agent Website - www.thecompleteagent.co.uk

In this episode of The Complete Agent Podcast, hosts Dave Warburton, Ian Storey, and James Kendall share timely market insights and practical strategies for navigating today's estate agency landscape.

The discussion covers everything from team communication to client relationships, with a sharp focus on pricing strategies, sales performance, and using data analysis to drive decision-making. They dive into how agents can adapt to changing property trends, overcome valuation challenges, and confidently manage client expectations.

Whether you're facing slowdowns in buyer demand or navigating tough pricing conversations, this episode will equip you with the tools to stay ahead in a competitive market.

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🔑 Key Takeaways

• Set up a dedicated WhatsApp group to streamline holiday team comms.
• Keep a strong pipeline of property listings to stay market-ready.
• Accurate pricing is essential to sales success — avoid overvaluations.
• Don't fear difficult pricing conversations; they build trust when handled well.
• Use market data to guide strategy and explain trends to clients.
• Social media can boost visibility with pre-launch marketing.
• Understand market cycles to future-proof your business.
• Solid client relationships lead to long-term success and repeat instructions.

🔥 Top Sound Bites

• “If they’re priced correctly, they will sell.”
• “It’s a big trust exercise, isn’t it?”
• “We’ve got some houses in Cheshire to sell.”

⏱️ Chapters

00:00 – Introduction & Team Updates
05:07 – Market Insights & Sales Performance
11:34 – Pricing Challenges & Valuation Realities
20:57 – Navigating Client Conversations
26:42 – Shifting Market Conditions
30:31 – Buyer Affordability & Dynamics
32:09 – Pricing Strategy & Communication
35:56 – Viewings & Buyer Motivation
40:22 – Using Data to Drive Conversations
43:43 – Relationships, Pipelines & Looking Ahead

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A 4 minute snippet from Lucy Noonan on what your business is really worth!