In this episode, Marketing Communications and AI expert Dan Nestle joins us to discuss how businesses can apply everything we've learned about AI in content marketing to their 2025 strategies.

Dan shares insights on avoiding the dull content from over-relying on AI and discusses how to use it as a partner rather than a replacement.

We also talk about what Claude does better than ChatGPT and how Notebook LM can be an asset for podcast content.

Plus, we cover some of the implications of content audiences' changing attitudes and how that impacts opportunities to gain competitive advantages.

Whether you're a content creator, marketing leader, or business owner, join us for a conversation designed to help you incorporate AI into your content strategy in 2025.

Dan's website - Be Inquisitive

Social Media - Dan Nestle

Dan's Podcast - The Trending Communicator

Ted Lasso isn't just a heartwarming comedy series - it's packed with powerful lessons about leadership, company culture, and communication.

These factors can make or break a company's culture, content success and audience reputation.

Nick Coniglio and Marnie Stockman are successful tech entrepreneurs and big Ted Lasso fans who have written a book called Lead It Like Lasso.

It features a comprehensive dive into the show's themes of people, culture, communication and leadership and applies them to real-life settings—like your business.

For example:

• Why the "Believe" sign demonstrates how core values need more than words on a wall
• How transparent communication turns challenges into opportunities to build trust
• How to create your own Diamond Dogs as a support network
• Why different leadership styles (from Roy Kent to Rebecca Welton) can all drive success
• How authentic communication builds stronger teams and customer relationships

Even if you're not a Ted Lasso fan, you'll discover practical insights about leadership that work in any boardroom, classroom, or living room.

Get the book - Lead It Like Lasso

Visit the website - LeadItLikeLasso.com

I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience.

Pop culture can put marketing concepts in a fresh context that resonates in unique and meaningful ways. Today's examples include:

• How Miracle of 34th Street teaches a powerful lesson about brand attitudes and consumer behavior
• How The Truman Show demonstrates the disconnect between corporate speak and human connection
• What Coming to America's Randy Watson teaches us about social media
• Why Ted Lasso's and Roy Kent's communication styles tell us about self-awareness
• What Emperor Palpatine reminds us about copywriting

Even if you haven't seen one of these movies or TV episodes, these pop culture moments offer fresh perspectives on creating content that truly connects with your audience.