• The Cross-Category Battle for the Future of Hard Tea

  • Oct 8 2024
  • Length: 50 mins
  • Podcast

The Cross-Category Battle for the Future of Hard Tea

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  • Summary

  • This week on Taplines, we're going cross-category with our pond-crossing pal from Cocktail College: VinePair's managing editor, Tim McKirdy. Tune in for a genre-breaking conversation about how the hard seltzer boom gave way to a bust that cleared the board for Twisted Tea’s decades-in-the-making moment in the sun — and paved the runway that vodka-based interloper and VinePair Next Wave 2024 Rising Drinks Brand of the Year finalist Surfside is currently speeding down. Don't forget to like, review, and subscribe!

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