The Cutting Edge Japan Business Show

By: Dr. Greg Story
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  • Summary

  • For succeeding in business in Japan you need to know how to lead, sell and persuade. This is what we cover in the show. No matter what the issue you will get hints, information, experience and insights into securing the necessary solutions required. Everything in the show is based on real world perspectives, with a strong emphasis on offering practical steps you can take to succeed.
    copyright 2022
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Economics Management
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Episodes
  • 325 Your Good Old Days Stuff Is Dull

    325 Your Good Old Days Stuff Is Dull
    Oct 20 2024
    Gaining credibility as a speaker is obviously important. We often do this by telling our own experiences. However, having too much focus on us and away from the interests of the audience is a fine line we must tread carefully. When we get this wrong, a lot of valuable speaking time gets taken up and we face the danger of losing our audience. They are like lightening when it comes to escaping to the internet, to go find things they feel are more relevant. We must always keep in the front of our mind that whenever we face an audience, we are facing a room packed with critics and skeptics. We definitely have to establish our credibility or they will simply disregard what we are saying. The usual way to gain credibility is to draw on our experiences. A great way to do this is telling our war stories. The focus is usually on things that are important to us, so we certainly enjoy reliving the past. In fact, we can enjoy it a bit too much. We begin telling our life story because we are such an interesting person. We are certain everyone will want to hear it, won’t they. Actually, their own life story is much more fascinating for them. So, we should be trying to relate what we are talking about to their own experiences and their realities. When we want to tell our stories, we have to be committed to keeping them short and to the point. As soon as an audience gets the sense the speaker is rambling down memory lane, they get distracted, bored and mentally depart from the proceedings. I was listening to a senior company leader giving a talk and he went on and on about how he started in sales and all his adventures. He was obviously enjoying it, but what did something that happened forty years ago in America have to do with the rest of us here in Tokyo? A good way to keep the audience engaged and focused on themselves is by asking rhetorical questions. These are questions for which we don’t require an actual answer, but the audience don’t know that. This creates a bit of tension and they have to focus on the issue we have raised. The focus is now on the same points the speaker wants to emphasise. Because of the question, they have to mentally go there themselves. It is much more effective than having the speaker try and drag them there. Rather than just telling war stories, we can ask them to compare the story we are going to tell with their own experiences. In this case, the speaker’s example is just a prompt for them to identify with the situation being unveiled. This is better because they are relating the issue to their own reality. They can take the speaker’s example and either agree with it or disagree with it. Even if they disagree with it, their different stance will be based on their own facts rather than opinion. We might say, “I am going to relate an incident which happened to me in a client meeting. Have any of you had this experience and if so what did you do? Listen to what I did and see if you think I made the best choice or not”. We have now set up the comparison with their own world. This gets their attention in a natural way, rather than me banging on about what a legend I was in the meeting with the client. Talking about ourselves is fun but it is dangerous. How should we incorporate it? As we plan our talk, we have to work out the cadence of the delivery to includE our war stories. If we are talking too much about ourselves the audience may lose interest and mentally escape from us. If we have designed in content which will involve them, we can keep them with us all the way to the end. This doesn’t happen by itself. We have to carefully implant it when designing the talk. It is also very important to test this design during the rehearsal. Better to discover any issues in rehearsal rather than testing the content on a live audience. Sounds simple enough, but remarkably, 99% of speakers do no rehearsal at all. Doubt that statistic? How many speakers have you heard where you got the sense they had carefully rehearsed their talk? Case closed! In developing our attention grabbing cadence during the talk, rather than waiting to Q&A to deal with any pushback on our opinions, we can go early. We can anticipate what those objections might be and handle them during the main body of our speech. We pose them as rhetorical questions. Some people in the audience when they hear these objections will be thinking “yeah, that’s right”. We then use our evidence drawn from our experiences, our war stories, to demolish that potential objection and ensure we maintain control of the issue. This technique also engages the audience more deeply in our presentation, as they start to add perspectives they may not have thought of before. There is also a strong feeling of comprehensiveness about our talk too. It shows we are aware of different views, are not afraid of them and have an answer to remove them as a consideration.
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    11 mins
  • 324 The Younger Generation Are A Handful

    324 The Younger Generation Are A Handful
    Oct 13 2024
    We are on the cusp of a change amongst youth in Japan. Those already entered into the workforce have memories of the Lehman Shock and the triple whammy of earthquake, tsunami and nuclear core meltdown and the impact this had on the job market. They are looking for security of employ and family life, because of the fragility of both were exposed to them in September 2008 and again in March 2011. They saw the dire straights of those who slipped into the part-time employee hell of low wages, no prospects and everything tough, tough, tough. In 2016, only 6.9% of those in the 25-34 age group switched jobs. The September 2016 survey by the Japan Institute For Labor Policy and Training also found nearly 90% supported lifetime employment. This figure was only 65% in 2004. Of those in their 20s, 55% wanted to work for the same company right through. That same number was only 34% in 2004. There is a generation coming behind them though who will be different again. They were born around the time of the Sydney Olympics in 2000, have little recollection of the Lehman debacle in 2008 and except for those with close links to the Tohoku region, vaguely recall the ordeal of the 2011 earthquake, tsunami and nuclear core meltdowns. They are going to graduate after the 2020 Tokyo Olympics. They are going to see the part-time jobs market filled with Asian, mainly Chinese, students working their allowed 38 hours a week (more hours than the work week in France). They are going to see driverless electric cars, Artificial Intelligence breakthroughs, the ubiquity of voice commands, bumptious robots and the Internet of Things controlling their lives. Their demographic curve is in rapid decline, their numbers are dropping every year and will be half today’s figures by 2060. They are going to be in big demand. The current unemployment rate of 2.8% will sink even further. They will be free agents looking at multiple job offers and openings available to them. They will be the last juku or cram school generation. University entrance requirements will collapse. Except for the absolute elite institutions, a pulse and cash will be the only entry requirements. Tokyo is going to cap the numbers of students on campus, but the rest of the country will have no limits. Many universities will be hungry for fees and desperate to attract students. The Millennial’s successor generation, who some are calling Generation Z and for Japan, I am calling the “Olympics’ Generation”, will have an entirely different perspective on education. “Exam hell” will mainly disappear as a cultural construct for the 90%-95% who don’t aim for the elite universities. Mid-career hires are still an anathema for many local Japanese firms, but that is going to have to change. They simply will not be able to find staff. What to do with women is confusing for them, as their structures are built on the old post-war model of husband works and the wife raises the kids. That will have to disappear quite soon. This whole concept will have to change and they are going to have to learn to be more flexible about hours worked and leave. When the kids get sick, the husband is still unlikely to be dropping tools and heading off to the school to pick up junior. The working wife will need to do that and woe be tide to any firm who doesn’t cooperate, because others will and she will move on. Today, some domestic firms still look askance at employees having a profile on LinkedIn. This site started as a pseudo-job board, but it has become another source of useful information available for free. This will all add up to assisting greater job mobility. Recruiters will be poaching people right, left and center to satisfy firms desperate to find young workers. The wooing to move will be constant. We have seen an aberration of Economics 101 where labour supply shortages have not yet resulted in wages growth. That cannot last much longer. Certainly this Olympics’ Generation will enjoy the financial benefits of powerful labour demand. The key word for this Olympics’ Generation will be “mendokusai” （めんどくさい）or “bothersome” and anything duly defined will be resisted. Companies are going to struggle with leading this generation. The current Millennials may become their immediate bosses, but the cultural divide between them will be vast. Middle managers in Japan will be faced with the greatest challenges of any generation of Japanese leaders. Unless they are properly trained for this onslaught, it is going to be a nightmare. Their situation will simply outstrip the leadership answers usually tapped from OJT (On The Job Training). There is no roadmap for this eventuality, because this is all a brave new world of leadership. Is anyone in Japan thinking about this? I would say based on my discussions so far, the answer is “no”. You heard it hear first folks: “Winter is...
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    11 mins
  • 323 How To Reply To The Buyer’s “No”

    323 How To Reply To The Buyer’s “No”
    Oct 6 2024
    What are the chances of getting a “no” to your offer in sales? Probably around 70% of the time, this is what we will get. Given that type of frequency and hit rate, you would think that salespeople would be masters of dealing with this type of response. You would be wrong. The chemicals kick in and sales people lose all reason. I was reminded of this recently when we were conducting sales training. It is hard to create a new habit for salespeople. They have egos and they are easily entrenched in less productive ways of doing things, because that is how they have always done it. Stupid, is what I would call that, unless you are really shooting the lights out with your results. The issue is when we see the body language signaling a negative response the fight response starts and then we hear the words and we go into overdrive. Our brain is on fire concerning the thousand good reasons that no should be a yes. We are delving deep into why the client is wrong and we are right. WE are rapidly processing our line of attack to counter the argument they have proffered. What a complete waste of time. Instead we need to get smart. Stop the chemical reaction from getting out of control. Throw the Breaker Switch, like we have with the electricity in our houses, if the power load gets too dangerous. Shooting your mouth off in sales is even more dangerous. That intervention comes in the form of a cushion. No, we don’t put a cushion over our mouth, so that no words come out. We put it over our brain instead. We offer a very neutral response to the buyer, that neither agrees with nor inflames the situation. The point of this neutral statement is to give us critical thinking time. Are we using this critical thinking time to dream up a killer response that will shut the buyer down in their tracks and turn that “no” into a “yes”? Nope. We use it to stop the chemical rush and regroup. We need to go into question mode. When we hear a “no” it is a headline, like we have in newspapers. A short form of reply that gives the key details and no more. We want to know what is in the article accompanying that headline. Why is it “no”? So we sweetly and gently ask, “May I ask you why you said “no”; or “your price is too high”; or “we are happy with our current supplier”; or “we have no budget for this”; or the thousand other dubious reasons buyers give us for declining our genius offer. Give me the article accompanying the headline, so I can understand how I am supposed to answer this rejection. Now we have to be patient. We hear the reason and again we are sorely tempted to go into counter attack. We know can tear that shabby reasoning apart and want to bombard the buyer with a million reasons why they should buy. Hold your horses there pardner. What if this isn’t the killer objection? What if a more vicious version is lurking in the long grass, ready to bite us at the first opportunity? We need to keep digging. After we hear that reason, we sweetly and gently ask, “Apart from that are there any other concerns for you?”. They will usually have another one. Again we don’t go into rambunctious reply mode. We ask why that is a problem for them, just like we did the first time. They tell us and again we must be patient. We must keep our power dry, hold the line, keep our nerve. Again, we venture forth on our seeker journey and sweetly and gently ask, “Are A and B your only concerns or do you have another? If they do, we still don’t rush in where angles fear to tread and blurt out our killer retort. We sweetly and gently ask, “You have mentioned A, B and C. Of these which one is the most pressing concern for you?”, and then we shut up and don’t even breath, let alone speak. They make a choice and now we open up both barrels and answer that concern and ignore the other two. Usually, if we successfully deal with the main concern, the lesser concerns fade away like the dew on a spring day. When we were doing some role play practice in the training, it was interesting that the person playing the buyer gave a reason for not buying and the seller was starting to jump in. We tied them up and physically restrained them so they couldn’t answer right then and there. Okay, that is an exaggeration. Actually, we just asked them to keep digging, to follow this procedure and not answer yet, until they know what to answer. Sure enough of the A, B and C reasons given, it turned out that it was C that was the concern of most import. “A” was price by the way and “C” was quality in this case. We don’t know what to answer until we know what to rebuff. Hold off on answering the pushback, until you know what is their key concern. Don’t be fooled by smokescreens, wild goose chases and other buyer subterfuges. If we do this we will be a lot more successful closing the sale and ...
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    11 mins

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