• The Data Pubcast - Pint 4 - Hyper Group - Hyper-personalisation: The Good, The Bad & The Ugly

  • Feb 8 2021
  • Length: 55 mins
  • Podcast

The Data Pubcast - Pint 4 - Hyper Group - Hyper-personalisation: The Good, The Bad & The Ugly

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  • Summary

  • For the first episode of 2021 Andy and Nick speak to Peter Denby and Thomas Hill of Hyper Group. Punk IPAs in hand, Andy is on juice but more about that in the episode, they debate why personalisation gets bad press and why we should think differently about it. Expect to hear about scrolling through dresses, Russel Crowe, how health care is getting personal and finally the 3 questions we ask every week.

    Hyper Group | We focus on the data science behind hyper personalisation (hyper-group.co.uk)
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