In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include:

Crafting Captivating Subject Lines:

Discover the magic of "power words" and how small changes can significantly impact open rates.

Learn why overusing certain words, like "discover," can diminish their effectiveness over time.

Seasonal and Trendy Keywords:

Explore data-driven insights on using seasonal terms like "trends" or "forecasts" to boost engagement.

Strategic Capitalisation and Personalisation:

Learn how mid-line capitalisation can enhance scannability.

Insights into using personalisation effectively without breaking trust.

The Art of Invitation:

The power of phrases like "You're invited" to increase open rates, with advice on maintaining integrity.

Comparison Subject Lines:

Why comparisons like "How do you measure up?" spark curiosity and engagement.

The team also shares practical tools to test and optimise email performance, plus plenty of tips on maintaining audience trust and balancing creativity with authenticity in email campaigns.

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You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/5-email-marketing-stats-to-boost-your-email-marketing

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025.

Covering the impact of generative AI, junk content, aggressive social media algorithms, never ending brand desperation to go viral and much more, they explore the essential techniques to help your digital marketing succeed in 2025.

You'll also learn about why Ciaran's energy levels should never be at a 10, how much Daniel sounds like Marvin the Paranoid Android and how Ciaran had no idea his face had been printed n 10,000 mugs!

The team are also giving away loads of podcast merchandide, sharing the schedule for our free 2025 live sessions, and we have free copies of Daniel's latest book to give away.

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You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/digital-marketing-planning-for-2025

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success!

From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel discussion, highlights key industry trends and offers actional advice for fostering a culture of learning and innovation within your organisation.

Tune in today. Have a Merry Christmas and a Happy New Year and we look forward to seeing you back in 2025!

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Show notes: https://targetinternet.com/resources/digital-marketing-planning-for-2025

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.