Cake is hitting different. A hockey stick chart is every founder's dream—but what looks like overnight success often hides expertise built years behind the scenes.

Thriving in California's intense, competitive cannabis market? That’s a different beast altogether.

Pink, chrome, fur—Cake's branding immediately resonates with its target audience. A masterclass in brand authenticity.

This week, we sit down with Chloe Kaleiokalani to discuss the following:

• How Chloe's vision for Cake became the top vape brand in the country.
• What is Designer Distillate
• Playbook for expanding their brand
• And so much more.

Key Topics Discussed

• CAKE's Origin Story (00:02:55)

• Started as cannabis growers

• Transitioned to extraction and vape production

• Launched brand in 2020

• Branding and Marketing Strategy (00:08:05)

• Unique pink branding

• Targeting festival and EDM culture

• Creating an approachable, fun cannabis experience

• Product Line Expansion (00:14:59)

• Designer Distillate vapes

• Chrome Live Resin

• Upcoming Dab Device

• Plans for flower and pre-roll lines

• Market Expansion (00:28:49)

• Currently in California, Arizona, and soon Nevada

• Careful approach to state-by-state expansion

• Adapting products to local market needs

Guest Links:

• https://www.linkedin.com/in/chloe-kaleiokalani-b380a3299/
• https://www.linkedin.com/company/cake-she-hits-different/
• https://www.instagram.com/cakehitsdifferent/
• https://shehitsdifferent.com/
• https://www.youtube.com/@shehitsdifferent

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Why does it feel like the hemp industry is exploding while regulated cannabis remains stagnant?

The numbers may tell one story, but they don’t capture the whole picture.

What would a combined cannabis and hemp market look like if both operated with fewer restrictions, better access to resources, and increased capital?

This week, we welcome back Ben Burstein to dive into these critical questions and more, including:

• Why the numbers don’t tell the full story.
• The real growth drivers behind cannabis and hemp.
• Predictions for consolidation and expansion.
• The path to a $100 billion market.

Guest Links:

• https://www.linkedin.com/in/benjaminburstein/
• https://www.leaflink.com/
• https://www.instagram.com/leaflink_/
• https://x.com/LeafLinkUS

Episode Highlights

Cannabis and Hemp Market Overview (00:00:56)

• Total hemp market currently around $10 billion
• Hemp-derived THC market represents about $5 billion in retail sales
• Strong growth trajectory with billions added each year

Market Dynamics and Expansion (00:02:40)

• Hemp-derived products offer:

State Market Insights (00:25:23)

• New York standout market

Future Industry Predictions (00:56:21)

• Expected to add billions in sales
• Improving margins and cost structures
• Potential Schedule 3 rescheduling
• Continued market consolidation

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

F1 hybrid seeds are the cornerstone of modern agriculture, offering the least expensive and most reliable way to grow uniform plants with predictable traits.

In the cannabis industry, however, growing from clones has long been the standard because true F1 hybrid seeds were unavailable—until now.

Today, F1 hybrid seeds have arrived in cannabis cultivation, delivering the same consumer and agronomic traits that make large-scale production in traditional agriculture so successful.

These seeds are not only transforming the economics of cannabis cultivation but also turning pain points into competitive advantages for forward-thinking growers.

By applying techniques borrowed from big agriculture, the cannabis industry can now achieve massive payoffs through uniform plants with predictable traits, shifting the narrative from inefficiency to profitability.

This week we sit down with Ralph Risch to discuss:

• Seeds vs. clones: key benefits, costs, and trade-offs.
• How F1 hybrid seeds are transforming cannabis cultivation.
• The economic impact of big-ag innovations in cannabis.

Key Topics Discussed

• Ralph's Entrepreneurial Journey (00:01:11)
• Background in emerging markets
• Transition into the cannabis industry
• Scientific Approach to Cannabis Breeding (00:02:37)
• First company taking a scientific approach to breeding
• Genomics-driven breeding methodology
• F1 Hybrid Seeds Explained (00:11:52)
• Difference between traditional and F1 hybrid seeds
• Uniformity and predictability in plant genetics
• Genetic Markers and Breeding Innovations (00:28:44)
• Currently using 15 genetic markers
• Potential for expanding to 40 markers in future
• Rare Cannabinoid Research (00:37:07)
• Exploring CBG, CBC, and other minor cannabinoids
• Potential therapeutic applications
• Future of Personalized Cannabis (00:45:53)
• Discussion on personalized medicine and cannabis
• Challenges in creating strain-specific solutions

About Phylos

Phylos is a cannabis genetics company focused on helping growers of all sizes to succeed commercially with seeds that produce the highest quality cannabis in the most cost-effective way. Phylos supports commercial-scale cultivation with the industry’s first Production-Ready Seed™: premium, phenotypically stable, fully-feminized F1 hybrid seeds that deliver exceptional flower quality, potency, vigor, and yield. Phylos also leverages its proprietary technologies and its cultivation, extraction, and formulation expertise to provide partners with unparalleled THCV genetics and natural, safe and effective ingredients.

Guest Links:

• https://www.linkedin.com/in/ralphrisch/
• https://www.linkedin.com/company/phylosbio/
• https://x.com/phylosbio

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime has a New Website. Shhhh its not finished.

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime