E542: SEO article spinning, also known as content spinning, is using automated means to plagiarize content in order to steal keywords from competitors.

It’s ultra black hat SEO.

This explains how article spinning is performed.

How article spinning has adapted in recent years.

Alternatives to article spinning.

And - how to protect against article spinning.

Sources below ⬇️

Ahrefs on article / content spinning: https://ahrefs.com/seo/glossary/article-spinning

The Insane Inefficiencies of AI Crawlers - How to Get Shown on ChatGPT: https://youtu.be/wI0g8f6q3ig

Google Doesn’t Want You to Know This Is Possible: https://youtu.be/XJecGYJk3mE

00:00 Introduction to Article Spinning
00:18 What is Article Spinning
01:30 Examples of Article Spinning
01:57 Advanced Tools and Manual Rewriting
02:29 Is Article Spinning Important for SEO?
02:56 Google's Fight Against Spun Content
03:14 AI and Content Spinning
05:50 Alternatives to Content Spinning
09:26 Protecting Against Content Spinning
15:27 Conclusion and Personal Anecdotes

#seotips #searchengineoptimization #contentmarketing #webdevelopment

541: Most of my episodes are about how to do marketing for products that don’t go hyper-viral immediately.

But what about products that do?

I share three products that caught crazy fire right when they were launched, as well as how they were first launched.

Then I share how you can launch a product that you think has viral potential.

It’s a boolean outcome. It’s either going to pop off and go viral, or it’s not.

So if you think you have a product with a positive boolean outcome on your hands, how do you make it pop the ef off and go viral beyond your wildest dreams?

These are ideas that market themselves. And this is how you can get that initial spark.

00:00 Introduction: Ideas That Market Themselves
01:43 ShipYourEnemiesGlitter.com
04:11 Friend.com
06:47 ChatGPT
09:02 Strategies for Launching Viral Ideas
16:14 Testing and Validating Viral Ideas

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#viralmarketing #digitalmarketing #productmarketfit #ycombinator

E540: Most people are clueless about this misconception in SEO.

Lots of digital marketers and even experienced SEOs think the best practice is to optimize for long duration on page.

It’s not.

It’s giving your searchers what they want as fast as you can.

This is how adding TL;DR to pages boosted conversions by 33%

From Reddit: https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/

00:00 Introduction
00:59 Implementing the TLDR Strategy
01:32 Why TLDR Works: Faster Decisions and Better UX
02:34 Debunking SEO Misconceptions
04:09 Short-Form Content
06:10 Best Practices for Bottom of Funnel SEO
07:34 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #webdevelopment #marketingstrategy