In this episode of Altar of the Demo Gods, hosts Keith Wilson and John Morton dive deep into the complex world of ethics, integrity, and legality in sales. Picking up where they left off from the previous episode on building trust and rapport, they now explore how having a solid ethical foundation is critical for long-term success in technical sales.

Keith and John share anecdotes about the fine line between moral, ethical, and legal decisions in various sales scenarios, including international deals where practices and expectations may differ greatly. They emphasize the importance of transparency and accountability, especially when navigating high-stakes deals. Throughout the conversation, they highlight how companies that prioritize integrity can build stronger brands, attract top talent, and establish lasting trust with clients.

Key Topics Discussed:

• The difference between integrity, ethics, and legality in sales.
• How to handle ethical dilemmas when large amounts of money are on the line.
• International sales challenges and how ethical standards differ across regions.
• The importance of transparency, accountability, and involving leadership when facing ethical decisions.
• The long-term impact of maintaining high ethical standards on brand reputation, trust, and recruiting.
• Why it’s harder to be “shady in the light” and how involving others helps maintain integrity in challenging situations.