In this Factory Founder Podcast episode, Koya Matsuno, co-founder of Vunapay, delves into the innovative world of VunaPay and its mission to transform the economic landscape for smallholder farmers.

VunaPay offers instant payouts to smallholder farmers as they deliver their produce. Koya explores the implications of VunaPay's instant payout system, discussing how it streamlines financial access for farmers, enhances their livelihoods, and drives positive economic impact within rural farming communities.

What to look forward to in this episode:

• VunaPay's origin story [0:51]
• The value proposition [02:03]
• Market sizing and market opportunity [03:34]
• Working with farmer cooperatives [04:36]
• Addressing structural barriers to entry [05:30]
• VunaPay's customer acquisition strategy [06:44]
• Approaching the target customer [07:47]
• The competitive advantage [08:28]
• Targeted solutions vs. Implementation challenges [09:46]
• Broadening the horizons as a 'Global Citizen' [11:36]
• Internal decision-making processes [13:25]

CONNECT VIA SOCIAL MEDIA:

• Connect with Koya Matsuno on LinkedIn.

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