How often do you sit around waiting for the "perfect" moment? Waiting for someone else to reach out, for the stars to align, or for that magical burst of motivation to appear?

Not this year. 2025 is the year of INITIATION.

It’s about making the first move – in conversations, in opportunities, and in your growth.

This week on The Growth Diaries, I’m sharing how INITIATE has become my word for the year and why I’m taking control rather than waiting for things to land in my lap.

If you’re ready to spark momentum and actually see results, then tune in as I'm sharing;

• The power of choosing a word for the year (and why I believe you should pick one too)

• How I’m stepping up and igniting more conversations without the cringey cold DMs.

• Why waiting for validation kills your confidence and how to break the cycle by celebrating your own wins.

• The small, intentional actions that build big business momentum – and how to start TODAY.

So whether you’ve been second-guessing your next move or waiting for the ‘right’ time, this episode will give you the nudge (and practical insights) to stop waiting and start initiating.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 25mins 37secs)

Have you ever looked back at the end of the year and thought, "How on earth did I get through all of that?" Between the highs, the challenges, and everything in between, it’s been a rollercoaster ride of growth and change.

Sometimes, it feels like we’re just winging it - taking one step at a time without really knowing where it will lead. And yet, those messy, imperfect steps often turn into the most transformative lessons.

This week on The Growth Diaries, I’m reflecting on the lessons, loves, and let-go’s of 2024 which include;

• Why progress doesn’t require perfection. How embracing the messy middle transformed my business - and how it can do the same for you.

• Lessons from moving past the fear of selling and my journey to confidently sharing my offers (plus how you can do it too).

• The joy of staying hands-on and why reconnecting with the details reignited my passion for what I do.

• Why stepping back from misaligned strategies (aka. Instagram) is creating space for new opportunities in 2025.

• Releasing fear and embracing discomfort, because growth and comfort don’t coexist - and that’s a good thing.

So, whether you’re ready to reflect on your own lessons from this year, or you’re looking for inspiration to step boldly into 2025, this episode is packed with insights to help you embrace change, let go of fear, and make room for growth.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 23mins 54secs)

There’s nothing worse than putting every last bit of energy you have into your business after working with clients and feeling like you’re not getting anywhere. You’re planning, creating, posting, and showing up day in and day out but the results you're working so hard for are nowhere to be seen.

It’s tempting to fall into the trap of blaming the algorithm and telling yourself "it's just not the right time of year for people to buy," but truthfully....these are just excuses keeping you stuck.

The real reasons your growth has stalled go much deeper than that. The good news is you can fix it - and when you do, the impact on your business and mindset is transformative.

This week on the podcast, I’m sharing more on:

• Why winging it (even with the best intentions) leads to burnout and inconsistency - and how to create strategies that deliver results.

• How unrealistic and too-safe goals can sabotage your progress - and how to reset them for sustainable growth.

• Why clinging on to outdated habits, systems, and routines is holding you back - and how to evolve for your next level.

So, if you’re tired of putting in maximum effort for minimal results, or feeling like you’re living through Groundhog Day in your business, this episode will highlight the habits that are stalling your progress and guide you through the crucial changes to start seeing the results you’ve been working for - results that will finally align with your efforts and bring your business to the next level.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 25mins 40secs)

When you’re running your own business, weekends can feel like "just another workday". For many of us, they’re the only time we get to work on our business instead of in it!

Treating your weekends like this might feel productive now, but trust me, it’s going to do a lot more harm than good in the long run.

Not taking time to rest? You’ll burn out.

Working non-stop? You’ll actually slow yourself down.

Weekends becoming workdays? It feels impossible to separate your personal and business life.

In this episode, I’m breaking down the common traps keeping you stuck in the weekend hustle and sharing practical strategies that will help you reclaim your weekends, set boundaries, and maximise your efficiency.

So whether you’re feeling the pressure to catch up on everything you couldn’t get to during the week or struggling to juggle client demands while trying to carve out time for your own business growth; this episode will help you take back control and create space for the things that move your business forward without burning yourself out.

In this episode, I talk more on;

• Why overworking on weekends hurts your creativity, energy, and long-term growth.

• How to review your weekly routine to identify time-draining tasks and distractions.

• The power of batching, automation, and delegation to free up your schedule.

• Simple strategies to create balance while still staying productive.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 17mins 52secs)

Do you have that one project you keep putting off, knowing it could make a big impact, but you feel overstretched and short on time to even tackle it?

This week, I’m reflecting on a recent challenge that made me consider how we approach our goals - especially the ones that feel scarily overwhelming and leave us mentally drained before we even begin. Picture this: a weekend readathon, six hours of reading, and a serious wake-up call on the power of breaking things down into manageable (and enjoyable!) steps.

I’ll dive into how forcing ourselves to stick with tasks we don’t love is only holding us back and why reconnecting with what genuinely excites us is the ultimate productivity boost. Spoiler: it's all about enjoying the process, not just grinding through.

So whether you've been sitting on an idea for months, feeling like you've hit a wall of stagnation, or just need a reminder that small steps do matter, this episode is for you.

In this episode, I talk more on;

• The power of finding joy in the tasks you take on - even the daunting ones

• How small, consistent efforts can help you reach those big ambitious goals

• Practical ways to break down projects into achievable tasks (and why this method works)

• Real talk on balancing your business vision with day-to-day client work

• Tips to prioritise your growth while still serving your clients

• How to know when it’s time to let go of tasks that just aren’t serving you

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 20mins 07secs)

Ever been to a networking event that left you feeling more frustrated than connected?

You've psyched yourself up, put on your best outfit, and stepped out of your comfort zone, only to find yourself in a room where you feel like the odd one out. Or worse....been told, "Sorry, we've already got someone who does what you do."

Talk about a confidence killer, right?

In this episode, I'm reflecting on a recent conversation about "single-seater networking" and why it's got me all fired up! As someone who's all about collaboration and growth, it seriously grinds my gears to see key opportunities like networking being restricted for business owners. I mean, isn't the whole point of networking to expand our circles, not shrink them?

So whether you're a solopreneur looking to expand your circle or a business owner tired of restrictive practices, then tune in to explore why diverse networking is the key to unlocking real growth opportunities.

In this episode, I talk more on;

• The concept of single-seater networking and why it's problematic

• How restricting industry representation at networking events limits growth opportunities for entrepreneurs

• The negative impact on clients when their options for finding service providers are limited

• The importance of connection and learning from others in your industry

• Why diversity in networking events leads to better outcomes for everyone involved

• My personal stance against single-seater networking and the value of inclusive networking spaces

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Resources:

Message Because She Can for FREE Networking Pass

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Competitive Edge

Growth Booster

Book a Coffee Chat

(Audio Length: 11mins 50secs)

Are you tired of blending in with every other business in your industry, and struggling to catch the attention of your dream clients?

In today's crowded digital landscape, it's easy to fall into the trap of playing it safe. Maybe you've polished your brand message to perfection, scrubbing away any hint of personality in the process. Or perhaps you're paralyzed by the fear of saying the wrong thing, so you end up saying nothing at all.

But here's the truth..

Your voice is the most powerful tool you have in setting yourself apart.

In this episode, we'll explore how understanding your ideal clients on a deeper level and embracing your authentic self can transform your business.

So whether you're struggling to find your voice or afraid to show the real you, this episode is your permission slip to be a little bold, throw in some humour, and yes, even drop an occasional F-bomb (if that's your style! 😉).

In this episode, I talk more on;

• The importance of understanding your ideal clients beyond surface-level demographics

• How to inject your personality and voice into your brand message to stand out

• The impact of authenticity in attracting and retaining dream clients

• Strategies for conducting effective market research to inform your brand message

• The balance between professionalism and personality in your business communications

• How to maintain brand consistency across different platforms while showcasing your voice

• The power of relatability and how it can lead to stronger client connections

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Resources:

FREE Market Research Guide

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Competitive Edge

Soundboard Session

Book a Coffee Chat

(Audio Length: 19mins 37secs)

Does the constant pressure in your business feel like it's slowing you down rather than helping you progress?

It's easy to get caught up in the "shoulds" of entrepreneurship - from hitting the five figure months to creating the perfect marketing strategy. But what if I told you that most of this pressure isn't coming from the outside, but from within?

In this episode of The Growth Diaries, I'm pulling back the curtain on a recent client experience that made me realise just how much unnecessary pressure we tend to pile on as business owners. I'll be diving into the trap of "one-size-fits-all" business advice and why it often leads to disappointment.

So whether you're stuck in the grind to make things work or feeling overwhelmed by industry expectations this episode will inspire you to build a business that feels good for YOU, instead of following what you think you "should" be doing.

In this episode, I talk more on;

• The most common types of pressure we feel in business

• How we often create unnecessary pressure for ourselves based on perceived expectations

• The pitfalls of following "one-size-fits-all" business strategies and launch plans

• The importance of tailoring strategies to fit your unique business needs and timeframe

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Competitive Edge

Soundboard Session

Book a Coffee Chat

(Audio Length: 14mins 09secs)