• #39 Could Brand Money Could Break LIVE Streaming?
    Oct 18 2024
    In this conversation, Ben and Tara explore the evolving landscape of live streaming, discussing the shift from traditional mass media to individualized content and the rise of niche communities.

    They delve into the impact of brand sponsorship on LIVE content creation, the balance between viewer funding and advertising, and the future of monetization strategies in the live streaming industry.

    The discussion highlights the importance of community engagement and the unique challenges faced by creators transitioning to this new format.

    Takeaways
      • The balance between advertising and viewer funding is crucial for sustainability.
      • The future of live streaming may lean towards viewer-funded models.
      • The entertainment industry is at a crossroads, with potential for significant change.
      • Live streaming is a unique form of entertainment that allows for individualized content.
    Chapters:
    00:00The Evolution of Education 06:48The Rise of Individualized Entertainment 09:22The Impact of Live Streaming on Content Consumption 11:49Community Building in Live Streaming 14:56The Shift from Advertising to Viewer Funding 17:35The Power of Niche Content 20:12The Future of Live Streaming and Brand Partnerships 23:22The Role of Creators in Shaping Content
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    42 mins
  • #38 If it says LIVE it should be LIVE!
    Oct 15 2024

    In this conversation, Ben and Tara discuss the evolution of podcasting and live streaming, highlighting the transition from live broadcasts to studio recordings. They explore the features of Streamlabs, a cloud-based software for live streaming, and how technology has made streaming more accessible. The discussion also touches on the cultural shift towards live streaming in mainstream media, the confusion surrounding the term 'live' in streaming contexts, and the importance of defining it clearly. They conclude with a light-hearted conversation about Halloween costumes, inviting community engagement.

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    29 mins
  • #37 Guest: Professional comedy LIVE streamer @thefronk shares insider secrets
    57 mins
  • #36 Getting more viewers with the viewer funnel
    34 mins
  • #35 Is it all about battles, Viral or constancy on LIVE plus feature or fake
    Aug 11 2024

    In this week's episode of The Guide to Live, Tara and Ben dive into the nuances of live streaming, exploring how to build a sustainable schedule and maintain engagement over time. They discuss the importance of consistency, frequency, and community connection in growing your live audience. The episode also features a fun "Feature or Fake" segment, where Tara tries to identify the real TikTok Live effects from the fakes. Tune in to hear insights on the art of self-promotion as a live creator, the unique challenges of the live streaming world, and why battling on TikTok can be a powerful tool for growth. Whether you're new to live streaming or a seasoned pro, this episode offers valuable tips and a lot of laughs. Don’t miss out—join the community conversation!

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    41 mins
  • #34 Are LIVE streaming raids a good thing, IG vs TikTok stream comparison for Creator League & Feature or Fake
    Aug 4 2024

    This week's discussions with Tara and Ben cover the intriguing possibility of introducing Twitch-style raids to TikTok. The team delves into strategies for enhancing content quality through thoughtful editing and removal of unnecessary elements. Additionally, there's an in-depth analysis of the Creator League's dodgeball stream.

    Segments:

    • Question of the Day: Will TikTok Introduce Raids? (02:00)
    • Feature or Fake: (08:00)
    • Improving Content through Editing: (19:00)
    • Creator League Stream Breakdown: IG vs TikTok Dodgeball (25:00)
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    43 mins
  • #33 Building a brand as a LIVE streamer
    21 mins
  • #32 Hello Can You Hear me? Beginners Guide to LIVE Audio.
    Jul 21 2024

    In this episode of The Guide to Live, hosts Tara and Ben dive deep into the essential world of live streaming audio. Whether you're just starting out or looking to improve the quality of your live broadcasts, this episode covers everything from the basics of getting sound from your mouth to your audience's ears, to more advanced tips on choosing the right audio equipment. Discover the importance of audio interfaces, how to set up your streaming environment, and why great sound can make or break your live streams. Plus, join in on the fun as the hosts play their regular game, "Feature or Fake," and discuss the best times to stream for maximum engagement. If you're serious about live streaming, you won't want to miss this comprehensive audio guide!

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    34 mins