I'm running a series on the biggest lessons I’ve experienced in 2024, sharing the behind-the-scenes of my business and life to inspire you to reflect on your own year and take those big lessons forward.

In this episode, we’re diving into November, and wow, it was a ride. November brought a mix of magical and heavy moments. I finally launched the evergreen funnel for the Frequency Project - something that took focused effort but is now live and welcoming new students in.

I also wrapped up my six-week program, Build Your Human Design Business, which sold out with eight amazing participants and felt so aligned and fulfilling to create.

November was also filled with travel. From road-tripping to Byron Bay to attending a Hosier concert with my family in the Hunter Valley, it was a month of movement and highlights. But amidst the external wins and excitement, there were personal challenges too.

I found myself navigating waves of emotion, processing grief, and holding space for polarity - the reality that I can feel abundant in business and still be on a deep healing journey behind the scenes.

The biggest lesson November taught me is that both light and dark can coexist. I can thrive in my work and still hold space for the parts of myself that need healing, and that duality is okay.

As I close out this lesson, I’m excited to finish the year with my family on a skiing trip in Austria. Follow me on social media for updates from this adventure and beyond.

Thank you for being here, and I’ll be back with the final episode of this series soon.

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October was a month of contrasts, processing grief from the last month but also experiencing abundance in new possible ways.

October brought new energy.

My business hit a major milestone with daily recurring sales across my ecosystem, including The Frequency Project’s new evergreen format. Seeing my offers sell daily without needing to show up live gave me so much confidence in the systems I’ve been building all year.

Mid-month, I traveled to Bali for a retreat that blended business, healing, and fun. It was the perfect reset, filled with water ceremonies, goal-setting, spa days, and creating connections with an amazing group of women. Travel always helps me recalibrate after big emotional shifts, and Bali delivered exactly what I needed.

Reflecting on this month, I’ve learned to catch myself when I’m catastrophizing around money and refocus on feeling secure within myself. This year has been full of lessons, and October was no exception.

I’d love to hear what lessons have resonated with you this year, share your reflections or DM me on Instagram. I'd love to hear

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Welcome back to the Human Design for Marketing podcast and our 12 Lessons for 2024 series.

In this episode, I’m sharing a deeply personal September lesson - a month that brought both significant shifts in my business and one of the hardest losses of my life.

Grief has been my companion these past few months. I’ve learned that the measure of our grief is the measure of our love, and losing my beloved pet Chilli this September has been one of the hardest things I’ve faced.

The biggest lesson?
Love fiercely!
Hold your pets and your people close.
And don’t take a single moment for granted.

Life changes, sometimes when we least expect it. But we find resilience, and we move forward, one step at a time.

Thank you for listening and contemplating along with me. I hope these lessons are bringing clarity for you reflecting how your 2024 went.

I’ll be back with October soon, and I promise it won’t be so heavy. Until then, squeeze your loved ones a little tighter today.

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In this episode of our special series on 12 lessons from 2024, we’re diving into lesson eight, reflecting on August.

I started the month in India, joining my private client Tricia on a yoga retreat in Rishikesh. And also setting a personal goal to generate $2,000 in passive income while largely offline - and it happened! Listen to the full story in the episode.

Other highlight for the month of August was working with a coach who helped me stay grounded through it all, and I kept reminding myself that slowing down now was paving the way for long-term success.

On a lighter note, I also reconnected with my love of fashion in August. Sharing little glimpses of my work-from-home outfits on Instagram started as a fun, creative outlet but quickly became a way to bring more authenticity into my brand. It’s a reminder that letting your personality shine, even in ways that feel unrelated to your business, can create meaningful connections with your audience.

The biggest takeaway from August: Big change requires patience and trust. Slowing down can be uncomfortable, but it’s often necessary to build something even better.

I hope you’re finding these reflections inspiring and that they’re sparking ideas for your own growth as you look back on your year. Let me know what lessons have stood out for you, and I’ll see you back here soon!

Next: Listen to Lesson 9 here

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We are continuing our series on the 12 Lessons of 2024.

This is Lesson 7, and July was a month of transition, reflection, and forward momentum.

I shared how July followed the challenging energy of June after my father’s passing. It was a productive work month where I refocused on my business after taking three weeks offline.

I am sharing how my focus shifted to heavy decluttering both literally and energetically, eg, old ways of working, personal clutter, unhealthy habits, and even a close friendship.

This process of release created space for what’s next, both in my business and life. I also launched two major projects and ended the month with a beautiful trip to India with my long-term client.

It was a busy but transformative month that set the foundation for big changes to come.

Next: Listen to Lesson 8 here

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Welcome back to the Human Design for Marketing podcast and our special series, The 12 Lessons of 2024.

Today, we’re diving into lesson six, which is definitely one of the heavier ones. June 2024 was a tough month for me - a time of deep loss but also profound lessons.

As always, I’m sharing this with you because I believe there’s immense value in reflecting on our experiences, even the hard ones, and letting them guide our growth.

Experiencing the biggest loss of my life... June was one of the hardest times of my life, but I’m grateful I was able to step away from my business to be fully present for what mattered most - family.

Losing a parent is massive, and it shifts everything. But it also brought such deep connection with my family and a newfound clarity about what I want for my business.

The lesson? Family is everything. And the highlight? Realizing that my business can keep going, even when I need to step away, and committing to creating more of that freedom.

Thank you for tuning into this episode. I’d love to hear how this series is resonating with you. Send me a DM on Instagram, and let me know what lessons you’re reflecting on from your own year.

Next: Listen to Lesson 7 here

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In this episode of the Human Design for Marketing podcast, we dive into 5th of the 12 Lessons in 2024 series, reflecting on May.

May marked my final live launch for the Frequency Project this year, and I’d prepared meticulously for it, with high hopes + some good $$$ ad-spend. Well, listen to the full story in the episode, you might get a lesson or two as I did from this experience on dealing with the unmet expectations. Reality-check, yes!

Amidst the intensity of launch season, I attended the first Australian Human Design Conference, an event that reminded me of the power of showing up despite challenges. It was heartwarming to connect with so many people who had been following my work, yet the trip was cut short by a family emergency. This sudden shift brought clarity: no matter how important business feels, family and personal priorities will always come first.

Looking back, the biggest lesson May taught me was the importance of letting go of expectations and embracing the experiment.

In entrepreneurship, outcomes are never guaranteed, and placing too much weight on results can take a toll on our nervous system.

May served as a powerful reminder to focus on showing up, doing my best, and staying present, regardless of the highs and lows. I hope my reflections offer you some insight into navigating your own sales cycles and the balance between effort and surrender.

Next: Listen to Lesson 6 here

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April: My birthday month!

It started with a van-life camping trip with my nieces, just a couple of hours south of Sydney, and it became one of the most fulfilling experiences of my year. A beautiful reminder that it's not the things we possess or the luxuries we own - it’s the connections we nurture and the moments we share that truly matter.

Turning 53: This birthday was another opportunity to reflect on how far I’ve come. At 53, I feel more energized and aligned than ever- proof that it’s never too late to create a life filled with purpose and meaning. Sobriety, leaving corporate, and living authentically have all been significant steps on this journey.

On the business side, I began working with a new business coach, kicking off a six-month container with an in-person retreat in Byron Bay.

I decided to invest in turning The Frequency Project into an evergreen offer shifting my focus from live launch model to a more sustainable business model.

A spontaneous “birthday bonanza” promotion brought in an additional $5K for the month. So all the lit-up creativity and community vibes.

Tune in to listen to the full story.

Next: Listen to Lesson 5 here

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Please come say hi!
Leave me a review
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom Human Design for Marketing Reading Report
Book a Human Design for Marketing reading with Yvette
Get the 64 Cosmic Content Codes Guide
Join the Frequency Project