The Paper Fold

By: Evergreen Podcasts
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  • Summary

  • Get your design fix in the stationery community's only five-star paper salon, where Sarah hosts a charming mishmosh of intriguing personalities & players.
    Evergreen Podcasts 2023
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Art Economics Leadership
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Episodes
  • Michele Ferron of Good Tuesday

    Michele Ferron of Good Tuesday
    Dec 18 2024
    How does what began as a pandemic pastime become the UK's first stationery B Corp? For Michele Feron of Good Tuesday, her sustainable brand came to life in 2020 on Etsy as Once Upon a Tuesday. Her then-eight-year-old daughter Flora created the name, but as this color-driven Cornwall brand grew, Michele realized a big evolution was in order. However, the rebranding paled next to becoming a B Corp. Michele shares how the transition is far more than an icon to place on one's site — it represents a dramatic change in perspective to every conceivable area of her business. While all Good Tuesday merchandise was always 100% recycled, the transition entails a fresh emphasis on employees, environmental footprint, waste management, sourcing materials, ethical and transparent practices, customer service, impact on local community and involvement in social causes. Thus as Michele sagely points out, receiving the official the designation only represents the first chapter of many positive changes, some small, some large, but all together they represent a complete transformation. You become a B Corp, she explains, and it becomes you. Michele gives a colorful glimpse into the ever-growing B Corp community — and plenty of inspiration for other stationery makers on this side of the pond to consider taking the plunge as well! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Michele from Meant to be Calligraphy & Amy from Penny Post

    Michele from Meant to be Calligraphy & Amy from Penny Post
    Nov 26 2024
    Since its premiere seven seasons ago, the Netflix reality show Love is Blind has only tightened its grasp on pop culture. According to Nielsen, Americans watcher over 1.1 billion million minutes of the most recent season of this will-they or won't-they get married show, set in Washington, D.C. — and that doesn't include infinite video discussions and gossip on social media. While those can get somewhat seamy, the season's fan favorite couple, Taylor and Garrett, put an enormous national spotlight on how stationery, correspondence and calligraphy can connect, capture and elevate a relationship, now and forever — with a little help from their local paper nerd friends, that is! In episode 10, the engaged couple had a televised calligraphy lesson at Old Alexandria's Penny Post, owned by Amy Rutherford and taught by Michele Hatty Fritz of Meant to Be Calligraphy. Predictably, the segment detailed the gorgeous art of calligraphy, presented through Michele's most capable hands. Surprisingly, the discussion delved into how Taylor and Garrett's practice of leaving notes for one another not only kept them connected to each other, but also honored departed family members who did the same thing. The concept was so meaningful to them, they decided during filming to actually have what is perhaps the world's first letter-writing station at their wedding — and of course only, Michele could run it! Both Amy and Michele take listeners behind the scenes of this larger-than-life experience. From prepping the cozy shop for shooting, to stuffing crew members in its ADA accessible bathroom, from selling the crew stationery after shooting ended for the day, to that nuptial letter-writing station viewers were never shown, they spill it all! It all begs the larger question, could we be seeing a resurgence in stationery? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    52 mins
  • Tyler McCall of Paper & Pencil AND Chicago Stationery Fest

    Tyler McCall of Paper & Pencil AND Chicago Stationery Fest
    Oct 29 2024
    As the economy flounders and the election cycle drags on, many makers and retailers in the stationery space are simply navigating their way through the best they can so that their businesses survive the downturn. But stationery success stories still happen! Tyler McCall and his husband and business partner Eric Campbell have been on an upward trajectory since opening their 400-square-foot shop in the Andersonville neighborhood of Chicago, Paper & Pencil, in May 2023. The two built the highly curated Paper & Pencil on their own terms, and when attending the New York markets for the first time in Winter 2024, the first kernel of Chicago Stationery Fest was planted. Happening March 22 and 23, 2025, this consumer-facing event may just break down the "trade-only" wall to let paper nerds in the wild experience the magic that the stationery trade has privately enjoyed for decades. While Chicago Stationery Fest is just one of several similar events popping up around the country, its springtime dates also lend itself to wholesale buying that for this category has always occurred in that specific window. It all begs the question, are we are on the verge of a stationery renaissance? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 mins

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