In this episode of The People Teaching People Podcast, I am joined by Paisley Churchill. Paisley is one of my incredible clients – and when I say ‘incredible,’ I truly mean it. We started working together this fall to create an online, self-directed course. From the start, Paisley impressed me with her deep knowledge, diverse and rich life experiences, and her warm, engaging personality. She’s not only fun to work with, but her commitment to crafting a high-impact learning experience for her students is unparalleled. What’s more, Paisley’s work ethic is second to none. As with all of my clients, I’ve learned so much from her throughout this process. It’s been an absolute pleasure collaborating with Paisley! Paisley Churchill has worked with hundreds of companies, from startups to established businesses, helping them bring their software visions to life. With experience in economic development, supporting a $100M fund, and launching over 30 custom software projects, Paisley has seen firsthand how costly mistakes happen when founders don’t know what they don’t know. Drawing on her extensive background in custom software development, consulting, and entrepreneurship, Paisley founded The Tech Translator to empower non-technical founders and business leaders. Through The Tech Translator, Paisley offers comprehensive courses designed to break down the software development process. These courses help participants reduce frustrations, avoid costly missteps, and confidently lead their projects from concept to completion. By demystifying the development journey, founders will be equipped with the knowledge and tools to collaborate more effectively with their tech teams and bring their software ideas to life. The curriculum covers essential tech terms, software development methodologies, monetization strategies, and effective communication techniques. It also provides a structured framework for creating a product map, enabling participants to communicate their needs clearly with their development teams. By bridging the gap between business vision and technical execution, Paisley helps founders save time, money, and headaches, ensuring their product visions come to life smoothly and successfully. Listen in as we talk about: 03:49 Paisley's journey into tech 06:59 Bridging the tech knowledge gap 10:40 Challenges for non-technical founders 14:02 Bringing software to life for learners 22:00 The key building blocks of software development 25:33 The real cost of app development 29:21 Turning your app idea into reality 33:00 Tech myths and misconceptions 35:56 Learning beyond the classroom 39:00 Perseverance pays off 40:20 Paisley answers some rapid-fire questions 45:10 The power of bite-sized learning Connect with Paisley: Website: https://www.techtranslator.ca/ LinkedIn: Paisley Churchill The Tech Translator Instagram: @the_tech_translator Connect with Tiana: Website: https://tianafech.com LinkedIn: Tiana Fech Instagram: @tianafech Facebook: @tianafech Book: Online Course Creation 101: A step-by-step guide to creating your first online course PAISLEY’S JOURNEY INTO TECH Paisley’s journey into the tech world began with a love for business that took root during her university years. She joined social entrepreneurship clubs and quickly became fascinated by how businesses work, from understanding markets to crafting the right product. This early passion eventually led her to work with a variety of tech companies, helping them bring strategy and product development together. She also played a key role in Calgary’s economic development, helping to position the city as a tech hub. While Paisley didn’t initially see herself as a "tech" person, she recognized that a strong business foundation rather than technical expertise alone was key to succeeding in the digital age. Her career evolved from startups to consulting, where she now helps entrepreneurs and companies build and refine their products. For Paisley,
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