The Persuasion Occasion

By: Perkins Coie LLP
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  • Summary

  • Welcome to the Persuasion Occasion.

    Hosted by Perkins Coie Consumer Products and Services litigators David Biderman and Jasmine Wetherell, each episode features a conversation with noted professionals about achieving success in disputes and negotiations. The discussions are not limited to the legal realm, as success demands incorporating teachings from a breadth of perspectives. David, a baby boomer, and Jasmine, a millennial, enhance the discussions with their multigenerational perspectives.

    Episode guests include negotiators and behavioral scientists. They provide practical advice, real world examples, and thoughtful strategies for surmounting the inevitable hurdles encountered in the worlds of litigation, business, and life.

    At the end of the day, isn’t life a series of disputes and negotiations? Legal professionals, industry leaders, or simply those with curious minds are invited to join David and Jasmine in these explorations.
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Episodes
  • Mastering Body Language and Nonverbal Communication: Insights from Former FBI Agent Joe Navarro

    Mastering Body Language and Nonverbal Communication: Insights from Former FBI Agent Joe Navarro
    Dec 19 2024
    In this episode, Joe Navarro, former FBI special agent and expert in nonverbal communication, shares insights from his unique background. He discusses how his early life in Cuba shaped his understanding of body language and the transition from intuitive observations to structured analysis. Navarro explores the critical role of body language in interviews, negotiations, and daily interactions, offering practical advice to enhance persuasive communication. He delves into cultural sensitivities, individual differences, and the psychology of first impressions and empathy, drawing from his experiences with high-stakes negotiations. Joe also examines the limitations of virtual communication, contrasting it with the evolutionary advantages of face-to-face interactions.
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    1 hr and 12 mins
  • Radical Empathy and Persuasion: A Conversation With Jeremy Hurewitz

    Radical Empathy and Persuasion: A Conversation With Jeremy Hurewitz
    Dec 3 2024
    In this conversation, Jeremy Hurewitz shares his unique journey from journalism to corporate security and describes how his experiences have shaped his understanding of persuasion and influence. He discusses his regular work with lawyers and law firms, explores the importance of active listening, radical empathy, and elicitation in sales, and introduces his “Crawl, Walk, Run” strategy for building client relationships.Jeremy emphasizes that both introverts and extroverts can excel in making connections. He tells us how personal passions can enhance connections and delves into behavioral science’s role in sales and negotiation, offering strategies for de-escalating emotionally charged situations. Our discussion also touches on negotiation tactics in global conflicts, emphasizing the need for emotional intelligence and relationship building in professional settings.
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    58 mins
  • Persuasion Science for Trial Lawyers: John Blumberg

    Persuasion Science for Trial Lawyers: John Blumberg
    Sep 17 2024
    Our guest this week, John Blumberg, author of Persuasion Science for Trial Lawyers, describes how he incorporates developments in psychology, behavioral economics and decision making science into trial presentations. He describes why information is accepted or rejected by jurors and how decisions by juries can be affected by cognitive overload, mental shortcuts, and biases. He emphasizes the importance of presenting information simply and empowering juries to make their own decisions in an advocates framework, rather avoiding telling jurors what to think in court. John also discusses the concept of false memories and the impact of preconceived beliefs on jury decisions and shares the top three tactics lawyers can use to be more persuasive.
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    58 mins

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